Brand Propositions Manager, 12 - month FTC

London location - hybrid

Why join us

Joining our team at Sainsbury's as a Brand Proposition Manager means being part of a dynamic and innovative environment where you can shape and drive the brand plans that define our distinctive and bold propositions. With a strong focus on customer relevance and commercial success, you will have the opportunity to collaborate with key stakeholders, develop creative marketing propositions, and play a pivotal role in bringing our brands to life. We value passion, creativity, and the ability to influence and inspire, offering a supportive and flexible work culture that allows you to achieve a fulfilling work-life balance while contributing to our business goals and strategy.

What you'll do

As the Brand Proposition Manager at Sainsbury's, you will play a pivotal role in developing and driving the brand plans for Argos and Habitat, translating these ambitions into distinctive and bold propositions that set our brands apart in the market. By gaining key stakeholder input and alignment, leveraging insights, and focusing on customer relevance, you will develop marketing propositions that address key customer opportunities while aligning with brand objectives. Working closely with commercial stakeholders, you will support trade planning priorities and collaborate with marketing and retail channel teams to bring these propositions to life creatively. Your role will involve anticipating risks and recommending adjustments to optimise the plan, contributing to the development of annual and quarterly customer plans that reflect brand priorities and support the corporate strategy.

Who you are

As a Brand Proposition Manager for Sainsbury's Marketing Planning & Propositions team, you are a strategic and customer-focused professional with a passion for developing distinctive and bold brand propositions that drive successful and high-performing brands. With your experience in brand strategy and proposition development, combined with your infectious enthusiasm for our brands, you possess the ability to balance analytical thinking with innovative and creative ideas to shape brand plans that resonate with customers and align with business objectives. Your strong influencing skills, collaborative approach, and resilience enable you to build relationships, inspire trust, and navigate competing priorities while driving the development and execution of impactful marketing propositions that bring our brand ambitions to life.

Essential Criteria

Brand Strategy Expertise: Proven experience in developing and executing brand strategy/propositions within retail.

Customer and Commercial Focus: Strong understanding of customer behaviour and commercial drivers, with the ability to align brand activity to business objectives.

Insight-Driven Decision Making: Experience using customer insights and real-time data to inform brand strategy, anticipate risks, and optimise opportunities.

Communication and Stakeholder Relationships: Strong experience building cross-functional relationships which enables you to inspire, influence and execute our brands plans in a credible way.

#LI-SM1