Director of Product Marketing

<p style="text-align:center;"><strong>*CANDIDATES MUST BE LOCATED IN THE UNITED STATES**</strong></p><p><strong>About SafelyYou&nbsp;</strong></p><p>SafelyYou’s passionate mission is to empower safer, more person-centered care across senior living through world-leading AI, industry-changing hardware, and remote expert clinicians, significantly improving outcomes for residents while increasing peace of mind for families and reducing costs for communities.<br><br>Originating in 2015 as the doctoral research of CEO George Netscher—and inspired by his own family's experience with Alzheimer's disease—SafelyYou was spun out of UC Berkeley’s Artificial Intelligence Research Lab, one of the top five AI research groups in the world. And today, our company is solving critical challenges in senior living, from resident falls and ER visits to staffing concerns, length of stay, and NOI. All helping ensure that communities can focus on improved care for residents while still reaching their financial goals.<br><br>SafelyYou is one of five most innovative fall technologies referenced in the Senate Falls Report (2019), a winner of the McKnight’s Tech Partner of the Year, and has been named to Fortune’s Impact 20 list, which recognizes companies making people’s lives better through innovation.</p><p><strong>Your Role at SafelyYou</strong><br><br><span>The Director of Product Marketing at SafelyYou will own the strategy, positioning, and go-to-market execution for our product portfolio, ensuring our value is clearly defined, differentiated, and consistently communicated across the business. This role shapes how our products are brought to market through narrative, messaging, launches, and enablement, aligning internal teams and ensuring buyers, customers, and partners clearly understand SafelyYou’s value and differentiation.</span></p><p><span>As a senior leader, you will drive portfolio-level messaging, establish scalable go-to-market frameworks, and partner closely with Product, Sales, Brand, Growth, and leadership to translate strategy into execution. This role is ideal for a strategic, systems-oriented leader who brings clarity and operational rigor to building product marketing foundations that drive growth, revenue, and mission impact.</span><br><br><strong>Key Responsibilities:</strong></p><ul><li><p><span>Own the product marketing vision and strategy in alignment with company growth and revenue objectives.</span></p></li><li><p><span>Establish go-to-market frameworks, standards, and best practices for launches, positioning, and commercialization across the portfolio.</span></p></li><li><p><span>Define and maintain portfolio-level positioning, messaging architecture, and narrative consistency across all offerings.</span></p></li><li><p><span>Lead voice-of-customer, market, and competitive research to inform strategy, positioning, and differentiation.</span></p></li><li><p><span>Set the strategy for sales enablement, messaging, and readiness in close partnership with Sales leadership.</span></p></li><li><p><span>Oversee major product launches, sales kickoffs, and commercialization efforts for new products and services.</span></p></li><li><p><span>Serve as a senior cross-functional partner to Product, Sales, Brand, Demand, and Growth teams to ensure alignment and execution.</span></p></li><li><p><span>Define success metrics for product marketing initiatives and use insights to continuously refine strategy and investment.</span></p></li><li><p><span>Build, mentor, and manage the product marketing team, setting clear priorities, expectations, and standards of excellence.</span></p></li><li><p><span>Provide clear, strategic updates to executive leadership on product marketing performance, insights, and initiatives.</span></p></li><li><p><span>Lead special product marketing initiatives and cross-functional projects that support company priorities.</span></p></li></ul><p><strong>The Ideal Candidate:&nbsp;</strong></p><ul><li><p><span>8+ years of product marketing experience, including leadership experience, and a bachelor’s degree in a related field or equivalent practical experience.</span></p></li><li><p><span>Proven ownership of product positioning, messaging, and go-to-market strategy in B2B SaaS, healthcare, or technology environments.</span></p></li><li><p><span>Deep experience partnering with Product and Sales in complex sales cycles, including launches and sales enablement.</span></p></li><li><p><span>Strategic and analytical, with a track record of building scalable frameworks and using metrics to drive decisions.</span></p></li><li><p><span>Strong people leader and communicator who thrives in fast-paced, ambiguous environments and is motivated by SafelyYou’s mission.</span></p></li><li><p><span>Exceptional communicator who can influence executive decision-making and align teams around clear narratives and priorities.</span></p></li></ul><p><strong>Why Join Us? You Can Make a Difference!</strong></p><p>SafelyYou offers a competitive compensation package, including but not limited to:</p><ul><li><p>A mission-driven company culture</p></li><li><p>Fully remote</p></li><li><p>Competitive salary &amp; benefits, including fully paid employee premiums for Medical, Dental, and Vision</p></li><li><p>401k Program</p></li><li><p>Monthly Education, Well-being &amp; WFH stipends</p></li><li><p>Non-accrual PTO</p></li><li><p>Growth Potential</p></li><li><p>Company Retreats</p></li><li><p>Medical &amp; Family/Parental Leave</p></li></ul><p>At SafelyYou, we believe that a diverse, equitable, and inclusive workplace makes us a more relevant, competitive, and resilient company. We are committed to creating a diverse and inclusive workforce that celebrates diversity. We do not discriminate based on race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status.<br><br>We value all the perspectives our team members bring to the table, and that is why we don’t look for culture fit, but culture add. We want to hear from YOU! We encourage you to apply even if you do not fit 100% of the technical requirements.</p>