About us

Rural King is America’s Farm and Home Store, providing essentials to the communities we serve. With a wide array of necessities ranging from food and feed to farm and home products, Rural King serves over 150 locations across 17 states and is constantly expanding. Our annual sales exceed $2.5 Billion, and our heart beats in Mattoon, IL, home to our corporate office, distribution center, and flagship store.

One thing our customers appreciate is our unique shopping experience, complete with complimentary popcorn and coffee. It's just one way we show our appreciation for their support.

At Rural King, we value our associates and strive to create a positive, rewarding workplace. We offer growth opportunities, competitive benefits, and a people-first environment where dedicated individuals come together to serve rural communities passionately. Join us, and you'll find not just a job but a chance to grow professionally, contribute meaningfully, and make a difference in the lives of those we serve.

How we reward you

401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%

Healthcare plans to support your needs

Virtual doctor visits

Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program

15% Associate Discount

Dave Ramsey’s SmartDollar Program

Associate Assistance Program

RK Cares Associate Hardship Program

24/7 Chaplaincy Services

Company paid YMCA Family Membership

What You’ll do

As a Social Content Creator is responsible for bringing the Rural King brand to life through engaging, platform-native content. This role is a true maker - someone who films, edits, designs, and executes content that feels authentic to rural life. This role will create original content for Instagram, Facebook, TikTok, and YouTube, supporting key campaigns, seasonal initiatives, and everyday brand storytelling. The Social Content Creator will be heavily involved in filming, creative direction, and hands-on production, ensuring content aligns with Rural King’s brand voice, values, and visual standards.

• Content Creation & Execution
  • Create original, engaging social media content including videos, images, and captions
  • Film and capture content on location, in-store, at events, and during brand activations
  • Edit high-quality video content optimized for each platform
  • Compile and effectively communicate results.
• Creative Direction & Planning
  • Translate campaign goals into compelling visual storytelling
  • Develop shot lists prior to filming
  • Ensure content aligns with brand voice and creative standards
• Platform & Trend Awareness
  • Stay up to date on social media trends and tools
  • Adapt trends authentically for the Rural King audience
• Collaboration & Workflow
  • Partner with the Social Media Manager and Social Media Coordinator to execute content initiatives and strategy
  • Coordinate with store managers and partners for filming and permissions
  • Post work for review and support asset organization
• Performance & Optimization
  • Publish content according to established content calendars
  • Apply performance insights to improve future content

Supervisory Responsibilities

None

Essential Qualities for Success

• At least 2+ years of experience creating social content
• Bachelor’s degree in Marketing, Public Relations, Communications, Journalism, or a related field. Any suitable combination of education and experience will be considered.
• Experience with DSLR cameras
• Strong verbal and written interpersonal and communication skills.
• Excellent customer service skills.
• Proficiency in Adobe Creative Suite, Capcut, or similar tools
• Experience filming and editing short-form video
• Demonstrated ability to adapt in a fast-paced environment and multi-task
• Excellent organizational skills and attention to detail.
• Demonstrated behaviors must reflect integrity, professionalism, and confidentiality.

Physical Requirements  

• Ability to maintain a seated or standing position for extended durations.
• Capability to lift 15 pounds periodically.
• Able to navigate and access all facilities.
• Skill to effectively communicate verbally with others, both in-person and via electronic devices.
• Close vision for computer-related tasks.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

The pay range for this position is $19.00 - $21.00 per hour and is bonus eligible. Exact compensation is determined by factors such as relevant geographic location, education, certifications, experience, job level, shift, and organizational needs. Eligible associates may also receive overtime pay in compliance with applicable laws. To learn more about our benefits, review here https://acrobat.adobe.com/id/urn:aaid:sc:VA6C2:14539c15-191a-4b77-9c13-f6ccfce10094.