Director, Brand Content and Activation

We're putting together a talented team to build the #1 training platform for Runners

We help everyday runners become outstanding by building an incredible app providing world-class training, coaching and community for everyone, whether you're improving your 5k time or training for your first marathon.

We’re growing extremely fast! In November 2023 we closed a $6.5M funding round led by JamJar with participation from Eka Ventures, Venrex and Creator Ventures. In 2024, we were selected by Apple as one of three global finalists for the 2024 iPhone App of the Year, reflecting the innovation and impact of what we’ve built & in 2025 we were acquired by Strava! 🤯 🎉

Our ambition is huge: to become the go-to global leading training platform for millions of runners everywhere. We’re growing with purpose and looking for people who want to build something meaningful with lasting impact. With the recent acquisition by Strava accelerating our journey, now is a really magical time to join 🚀

We're now looking for a Marketing Director to lead Runna's Brand Content and Activation. In this role, you'll translate Runna's brand narrative and values into compelling content and real-world experiences that drive brand awareness, consideration, and love across our priority markets. You will lead a team of 15+ across:

• Content Strategy & Execution - Lead content creation and distribution across Runna's owned channels (social media, YouTube, and podcasts). You'll work with Runna’s founders to define what stories we tell and how we tell them. You’ll scale and optimize the reach and engagement for Runna’s content.

• Brand Activations - Bring Runna's brand to life through race event activations and in-person experiences. You'll create memorable moments that deepen connections with runners and amplify our presence in key running events.

• Branded Apparel - Own the strategy and execution of Runna's branded merchandise, creating products that runners love to wear and that extend our brand into everyday life and race day success.

This role is based in our London office with a hybrid requirement of at least 3 days per week in-office. You'll be a key member of the Runna Leadership Team and have strong accountability to Runna’s Co-Founders, while reporting to Strava's Chief Marketing Officer (based at Strava’s HQ in the US).

You’re excited about this opportunity because together with the team, you will:

Content Strategy & Execution

• Own end-to-end content strategy and execution across YouTube, social media (Instagram, TikTok, Reddit), and podcast— driving audience growth and deepening engagement with audiences that range from new to running to seasoned runners

• Lead editorial planning and production calendar, ensuring compelling storytelling that brings Runna's brand to life

• Build and develop a team that creates incredible content

Brand Activations

• Design and execute memorable brand experiences at race events and other activations that turn participants into Runna advocates

• Lead race hub/activation strategy, creating moments that amplify Runna's presence in key running events

• Manage event budgets and logistics to maximize impact and ROI

• Build a team based in the US and UK to execute events in key markets

Branded Apparel & Merchandise

• Define apparel and merch strategy that extends Runna's brand into runners' everyday lives and race day success. Create products that runners want to wear for functionality and brand love

• Oversee product design, development, and production—managing relationships with 3PL partners for fulfillment

• Own the e-commerce experience and track performance/margins to optimize the business

You will be successful here by:

• Bringing proven marketing expertise - You have a track record of building engaged audiences and driving measurable growth impact through compelling storytelling, real life activation, and merchandise.

• Thinking like a brand builder - You understand how content, experiences, and products work together to build long-term brand equity and create consumer advocates.

• Leading through collaboration and development - You rally diverse teams around a unified vision, influence cross-functionally with empathy, and know how to get the best work out of your team and partners. You actively develop members of your team into more effective professionals.

• Being consumer-obsessed - You're constantly studying and mindsets of runners —from newbies to veterans—and you translate those insights into better work on your teams.

• Balancing creativity with data rigor - You use research, data, and analysis to inform decisions and prove impact. You're equally comfortable in a creative brainstorm and analytical problem solving, connecting creative excellence to business results.

• Moving fast and learning faster - You have a strong bias to action—turning ideas into tests, learning quickly from what works (and what doesn't), and iterating with urgency. You inspire your team to do the same.

We’re excited about you because you have:

• BA/BSC Hons, MBA, or equivalent experience

• 10+ years of marketing experience, including 5-7 years in content marketing and/or brand activation delivering measurable business impact

• Strong B2C experience, with a preference for those who understand subscription service marketing and can articulate recurring value

• 3+ years leading and developing a content marketing or brand activation team of similar scale (~15-20 team members)

• A consistent record of successful content marketing, brand activation, and/or apparel/merchandise with measurable results

• Demonstrated strong partnerships with other Marketing functions (Growth Marketing, Partnerships) and cross-functional partners (Product Management, Finance, Strategy)

• Fluency with data and consumer insights

• Deep understanding of the running Expertise within the health and fitness space is preferred, especially running specific expertise

Salary and Benefits

We’re offering a salary of £120,000 - £130,000 per year, depending on experience, plus participation in Strava's long-term incentive (stock) programs. Overview of our benefits is below:

We’re also committed to continually evolving our benefits to support you as we grow. Here is a brief overview what we currently offer in the UK 🇬🇧

• 🏢 Flexible working – we typically spend 2–3 days a week together in our Vauxhall office

• 🏝️ 25 days holiday, plus bank holidays (which you can take whenever suits you)

• 📱Runna subscriptions for you and 5 of your friends (get ready to be your friends fave person or save them for xmas presents!)

• 🧡 Strava membership!

• 🧘 Headspace membership

• 💸 Money every year to spend on gear, events and the gym!

• 🤑 We’ll give you a voucher to spend on our website so you can buy yourself new Runna kit (and will renew this every year on your work anniversary)

• 🏥 Private health insurance with Bupa and workplace pension scheme

• 💖 Modern Health ia a mental wellness platform and app that combines technology with professional support to improve mental well-being and reduce stress

• 🥕 Carrot fertility support - this benefits provider can provide inclusive fertility, hormonal health, and family-forming benefits to our global employee population and takes the burden off what we know can be a stressful process.

Please see more info on our amazing benefits here: Benefits at Runna