About this role
We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.
Job Summary
The SEO senior associate will drive advancement and refinement of both technical and strategic SEO capabilities, recommendations, and implementations to support RSMs digital strategy and roadmap. They will work closely with SEO manager, web product leaders and web content teams to ensure web infrastructure, architecture, features, and operations support and enhance the effectiveness of our SEO strategy – including understanding and implementing solutions that help RSM .com sites gain increased authority and visibility across traditional and AI search platforms.
The SEO senior associate collaborates with the SEO manager to offer internal SEO consultation to and serve as an internal SME for the web, analytics, marketing and editorial teams, as appropriate.
This role requires an individual who deeply understands the fundamentals and frequent evolutions of the search landscape, and embraces AI – both as a channel for web content and as an assistant in the SEO delivery model.
Essential Duties
Technical SEO:
Measure, monitor, and deeply understand our firm’s SEO performance at the highest level and further by industry & LOB
Improve our onsite performance by developing content improvement strategies, in partnership with COE and marketing teams
Partner closely with .com product owner & developers to enhance SEO web architecture and infrastructure to better allow search engines to access, crawl, interpret and index website content
Drive consistency in SEO reporting/KPIs
SEO consulting & strategy:
Serve as an internal SEO consultant to key stakeholders within CMG, specifically web content, demand generation and enterprise marketing for technical SEO implementations and strategy
Execute short- and long-term SEO strategies that move the needle for RSM
Support keyword and content research initiatives, as necessary
Review on- and off-page metrics to assess the effectiveness of SEO strategies and perform competitive analyses to proactively recommend changes in SEO strategy
SEO products/tools:
Build and maintain workspaces and reporting in BrightEdge, SEMrush, or other SEO monitoring and research tools
Serve as an SME/power use for all SEO tools and able to provide training to technical or non-technical resources
Drive education, usage, and adoption of available tools across relevant stakeholders
Consistently review marketplace tools and trends to provide recommendations on technology roadmap
EDUCATION/CERTIFICATIONS
BCom, BBA or any similar degree or 4 years business equivalent (Required)
TECHNICAL/SOFT SKILLS
Strong project management skills (Required)
Strong proficiency in Microsoft office suite (Required)
Strong verbal and written communication skills (Required)
Understanding of search engine algorithms and ranking methods (Required)
Understanding of how to measure and monitor SEO performance (Required)
Understanding of SEO, SEM and AEO strategies and how they work together (Preferred)
Understanding of common website architectures and back-end requirements to support SEO strategies (Preferred)
Balance of technical knowledge and business acumen (Required)
EXPERIENCE
7 years of experience in SEO (technical & strategic) on a B2B marketing team or agency (Required)
Experience navigating external agency support, interactions, and project/program management (Preferred)
Experience with SEMrush, Moz, and other marketplace SEO tools (Required)
Knowledge of Adobe Analytics and/or Google Analytics and Google Search Console (Preferred)
LEADERSHIP SKILLS
Ability to collaborate and strategize with senior level internal and external stakeholders ( Required)
High sense of personal ownership in a matrix organization setting (Required)
Able to clearly communicate ideas and findings to both technical and non-technical audiences (Required)
At RSM, we offer a competitive benefits and compensation package for all our people. We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients. Learn more about our total rewards at https://rsmus.com/careers/india.html.
RSM does not tolerate discrimination and/or harassment based on race; colour; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender (including gender identity and/or gender expression); sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the Indian Armed Forces; Indian Armed Forces Veterans, and Indian Armed Forces Personnel status; pre-disposing genetic characteristics or any other characteristic protected under applicable provincial employment legislation.
Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please send us an email at [email protected].
Other facts
About RSM US LLP
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RSM is the leading provider of assurance, tax and consulting services to the middle market. With over 17,000 professionals across the U.S. and Canada and a global presence in 120 countries, our purpose is to deliver the power of being understood to our clients, colleagues and communities. As first-choice advisors, we are focused on developing leading professionals and innovative services to meet our clients’ evolving needs in today’s ever-changing business environment.
At RSM, we strive to deeply understand the full picture of an employee’s individual skills and passions. Our culture empowers you to own your career to reach your goals and make a meaningful impact on the world around you. Gain limitless opportunities to grow forward personally and professionally. Don’t just go forward. #GrowForwardatRSM
For more information, visit rsmus.com
Learn how you can #GrowForwardatRSM visit www.rsmus.com/careers
What you'll do
- The SEO Senior Associate will drive the advancement of technical and strategic SEO capabilities to support RSM's digital strategy. They will collaborate with various teams to enhance web infrastructure and ensure effective SEO implementations.
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