About this role
ABOUT THE COMPANY
Silversea is the defining name in luxurious cruise travel by distinguishing itself in the ultra-luxury market with its elegant, all-suite ships, all-inclusive pricing, worldwide itineraries and genuine hospitality. All our ships feature spacious, ocean-view suites with butler service, and most include private verandas, meaning you can sip your champagne from the comfort of your deck while watching the vistas beyond. Whether you want to gaze at icebergs or palm trees, the choice is yours. Our ships sail pole-to-pole to over 900 destinations on all seven continents, leaving (almost) no part of coastline uncovered. We are proud of our reputation as the "World's Best" cruise line and seek individuals who take personal pride in their work to join our award-winning team.
ABOUT THE ROLE
The eCommerce Growth Senior Manager is responsible for accelerating profitable digital revenue by growing qualified demand and improving end-to-end conversion, while preserving Silversea’s luxury brand standards and guest satisfaction.
Key Responsibilities:
- Growth Strategy & Roadmap: Analyze eCommerce performance data, identify growth opportunities, and own the full growth plan across demand generation, merchandising, conversion optimization, checkout and payments, and retention. Oversee test-and-learn programs and leverage AI for optimization and personalization.
- eMerchandising & Onsite Conversion: Define merchandising strategy across Destination, Ship, and Onboard Experience pages. Continuously improve Product Search, PDP, and PLP experiences.
- Lifecycle & CRM: Own browse and cart abandonment flows and define retention journeys, including saved-search resurfacing, price-change alerts, and loyalty triggers.
- Checkout & Payments: Improve payment success rates by optimizing online payment flows.
- Analytics & Experimentation: Report on KPIs, prioritize and run A/B/n tests, improve funnel entries, conversion, online payment adoption, and revenue/margin contribution.
- Cross-Functional Leadership: Collaborate with Marketing, Digital Brand Experience, Revenue Management, Sales, and Contact Center teams to support integrated commercial strategies.
QUALIFICATIONS AND EDUCATION
- 5–8+ years in eCommerce growth, CRO, or merchandising (luxury or high-consideration categories preferred).
- Strong commercial acumen and understanding of digital revenue, margins, pricing, and incentive dynamics.
- Knowledge of checkout and payment systems, including wallets and 3DS.
- Proficiency with analytics, BI, and experimentation platforms (GA4, Adobe Analytics, Adobe Target, GrowthBook, Optimizely, BigQuery, Power BI).
- Strong stakeholder management, communication, and storytelling skills.
- Strategic thinker with strong execution capabilities.
- High empathy for luxury brand standards and guest experience.
- Bachelor’s degree in Business, Marketing, Data Science, Engineering, or related field.
- MBA preferred.
Other facts
About Royal Caribbean Cruises Ltd
At Royal Caribbean Group, we deliver unforgettable vacations to guests who trust us with life’s greatest moments. We build the best ships, and even better careers, all while doing the right thing. We are passionate. We are innovative. We are unstoppable. We open the world to our employees. Your journey is our journey — chart your own course. Journey with us!
Our culture: What sets the Group apart is the multicultural environment we create with employees from over 126 countries. We cultivate a workplace where employees feel they can be themselves, are appreciated because of their differences and are empowered to become part of the fabric of the Group. We have been repeatedly recognized by the Ethisphere Institute as one of the World’s Most Ethical Companies. For us, it’s a simple three-word phrase: Make good choices. Our employees have a commitment to compliance, doing the right thing and integrity.
Our brands: Royal Caribbean Group (NYSE: RCL) is a cruise vacation company comprised of three award-winning global brands: Royal Caribbean, Celebrity Cruises, and Silversea. Royal Caribbean Group is also a 50% owner of a joint venture that operates TUI Cruises and Hapag-Lloyd Cruises. Together, our brands operate a global fleet traveling to more than 800 destinations worldwide.
Our promise: We deliver the best vacation experiences, responsibly. Every one of our values and actions flows from this promise. To operate the safest ships on the seas. To protect the oceans we sail. To put people and communities first in everything we do.
Link to the careers page: https://careers.royalcaribbeangroup.com/
What you'll do
- The Senior Manager is responsible for accelerating profitable digital revenue by growing qualified demand and improving end-to-end conversion. This includes overseeing growth strategies, eMerchandising, lifecycle management, and cross-functional collaboration.
Ready to join Royal Caribbean Cruises Ltd?
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