About this role
ABOUT THE COMPANY
Silversea is the defining name in luxurious cruise travel by distinguishing itself in the ultra-luxury market with its elegant, all-suite ships, all-inclusive pricing, worldwide itineraries and genuine hospitality. All our ships feature spacious, ocean-view suites with butler service, and most include private verandas, meaning you can sip your champagne from the comfort of your deck while watching the vistas beyond. Whether you want to gaze at icebergs or palm trees, the choice is yours. Our ships sail pole-to-pole to over 900 destinations on all seven continents, leaving (almost) no part of coastline uncovered. We are proud of our reputation as the "World's Best" cruise line and seek individuals who take personal pride in their work to join our award-winning team.
ABOUT THE ROLE
We are seeking a skilled Sr. Analyst eCommerce Analytics & Reporting to join our Central Analytics team. The ideal candidate will be responsible for analyzing eCommerce data, generating insightful reports, and providing actionable recommendations to enhance our online sales performance
Key Responsibilities:
Data Strategy & Leadership:
- Collect, analyze, and interpret eCommerce data from various sources.
- Develop and maintain regular reports and dashboards to track key performance indicators (KPIs).
- Identify trends and provide data-driven insights to optimize the online shopping experience.
- Collaborate with their Manager and other stakeholders to support decision-making.
- Monitor and report on the performance of digital marketing campaigns.
Performance Analysis & Optimization:
- Analyze website traffic, conversion metrics, leads and sales data.
- Identify trends, opportunities, and areas for improvement.
- Provide insights to optimize marketing campaigns, user experience, and sales funnels.
Reporting & Dashboards:
- Design and maintain dashboards and reports for executive leadership and stakeholders.
- Ensure data accuracy, consistency, and timely delivery.
Cross-functional Collaboration:
- Work closely with Marketing, Product, UX, and Merchandising teams to align analytics with business goals.
- Support A/B testing, personalization, and other initiatives with data-driven insights.
Tools & Technologies:
- Utilize tools such as Google Analytics, Adobe Analytics, SQL, Tableau/Power BI, and other relevant platforms.
- Stay updated with emerging trends and best practices in eCommerce analytics.
QUALIFICATIONS AND EDUCATION
- Bachelor's degree in Business, Marketing, Data Science, or a related field.
- Proven experience in web/eCommerce analytics and reporting.
- Proficiency in analytical tools such as Google Analytics, Adobe Analytics, Excel, and BI/data visualization software.
- Strong analytical and problem-solving skills with attention to detail.
- Excellent communication and presentation skills.
- Experience with eCommerce platforms.
- Knowledge of SQL and digital marketing strategies.
Other facts
About Royal Caribbean Cruises Ltd
At Royal Caribbean Group, we deliver unforgettable vacations to guests who trust us with life’s greatest moments. We build the best ships, and even better careers, all while doing the right thing. We are passionate. We are innovative. We are unstoppable. We open the world to our employees. Your journey is our journey — chart your own course. Journey with us!
Our culture: What sets the Group apart is the multicultural environment we create with employees from over 126 countries. We cultivate a workplace where employees feel they can be themselves, are appreciated because of their differences and are empowered to become part of the fabric of the Group. We have been repeatedly recognized by the Ethisphere Institute as one of the World’s Most Ethical Companies. For us, it’s a simple three-word phrase: Make good choices. Our employees have a commitment to compliance, doing the right thing and integrity.
Our brands: Royal Caribbean Group (NYSE: RCL) is a cruise vacation company comprised of three award-winning global brands: Royal Caribbean, Celebrity Cruises, and Silversea. Royal Caribbean Group is also a 50% owner of a joint venture that operates TUI Cruises and Hapag-Lloyd Cruises. Together, our brands operate a global fleet traveling to more than 800 destinations worldwide.
Our promise: We deliver the best vacation experiences, responsibly. Every one of our values and actions flows from this promise. To operate the safest ships on the seas. To protect the oceans we sail. To put people and communities first in everything we do.
Link to the careers page: https://careers.royalcaribbeangroup.com/
What you'll do
- The Senior Analyst will analyze eCommerce data, generate reports, and provide actionable recommendations to enhance online sales performance. Responsibilities include monitoring digital marketing campaigns and collaborating with various teams to support decision-making.
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