About this role
ABOUT THE COMPANY
Silversea is the defining name in luxurious cruise travel by distinguishing itself in the ultra-luxury market with its elegant, all-suite ships, all-inclusive pricing, worldwide itineraries and genuine hospitality. All our ships feature spacious, ocean-view suites with butler service, and most include private verandas, meaning you can sip your champagne from the comfort of your deck while watching the vistas beyond. Whether you want to gaze at icebergs or palm trees, the choice is yours. Our ships sail pole-to-pole to over 900 destinations on all seven continents, leaving (almost) no part of coastline uncovered. We are proud of our reputation as the "World's Best" cruise line and seek individuals who take personal pride in their work to join our award-winning team.
ABOUT THE ROLE
The eCommerce CRO Lead owns the experiment-driven optimization of the digital conversion funnel, ensuring continuous improvement across all buying touchpoints.
Key Responsibilities:
- Experimentation Strategy & Governance: Own the experimentation roadmap across PLP, PDP, booking funnel, checkout, and payments. Write hypotheses, test specifications, define success metrics and guardrails, and maintain a prioritized test backlog. Document experiment learnings in a shared knowledge base.
- Design & Content for Conversion: Improve search (sorting, filters), PDP, and PLP. Optimize copy and microcopy to reduce friction and support brand tone and visual identity.
- Checkout & Payment Optimization: Implement new payment methods, reduce friction, and improve end-to-end payment success.
- Personalization: Develop personalized experiences for first-time, returning, and logged-in users.
- Analytics & QA: Define event taxonomy, build dashboards, perform QA on experiments, and oversee test-readout templates.
- Collaboration: Partner with Design for qualitative research and prototypes and with Data/Engineering for implementation and validation.
QUALIFICATIONS AND EDUCATION
- 2+ years in CRO, UX optimization, or experimentation (luxury or high-consideration a plus).
- Strong expertise in A/B testing, experimentation frameworks, and applied statistics.
- Hands-on with analytics, BI, and experimentation platforms (GA4, Adobe Suite, GrowthBook, Optimizely, BigQuery, Power BI).
- Knowledge of checkout and payment systems.
- Strong analytical storytelling skills.
- High empathy for luxury brand standards.
- Bachelor’s degree in Business, Marketing, Data Science, Engineering, or related discipline.
Other facts
About Royal Caribbean Cruises Ltd
At Royal Caribbean Group, we deliver unforgettable vacations to guests who trust us with life’s greatest moments. We build the best ships, and even better careers, all while doing the right thing. We are passionate. We are innovative. We are unstoppable. We open the world to our employees. Your journey is our journey — chart your own course. Journey with us!
Our culture: What sets the Group apart is the multicultural environment we create with employees from over 126 countries. We cultivate a workplace where employees feel they can be themselves, are appreciated because of their differences and are empowered to become part of the fabric of the Group. We have been repeatedly recognized by the Ethisphere Institute as one of the World’s Most Ethical Companies. For us, it’s a simple three-word phrase: Make good choices. Our employees have a commitment to compliance, doing the right thing and integrity.
Our brands: Royal Caribbean Group (NYSE: RCL) is a cruise vacation company comprised of three award-winning global brands: Royal Caribbean, Celebrity Cruises, and Silversea. Royal Caribbean Group is also a 50% owner of a joint venture that operates TUI Cruises and Hapag-Lloyd Cruises. Together, our brands operate a global fleet traveling to more than 800 destinations worldwide.
Our promise: We deliver the best vacation experiences, responsibly. Every one of our values and actions flows from this promise. To operate the safest ships on the seas. To protect the oceans we sail. To put people and communities first in everything we do.
Link to the careers page: https://careers.royalcaribbeangroup.com/
What you'll do
- The eCommerce CRO Lead is responsible for optimizing the digital conversion funnel through experimentation and continuous improvement across all buying touchpoints. Key tasks include managing the experimentation roadmap, enhancing design and content for conversion, and collaborating with various teams for implementation.
Ready to join Royal Caribbean Cruises Ltd?
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