Head of Marketing
OTHER•Cape Town
About this role
RoomRaccoon
RoomRaccoon was founded by Nadja Buckenberger and Tymen Van Dyl in 2017 with a mission to redefine hotel operations through our all-in-one hotel management system.
Our diverse team of 110 professionals, spread across 5 offices worldwide, serves 2000+ clients across Europe, USA and Africa. Our benefits include equity, formal training budget allowance, annual hotel allowance, as well as birthday and Xmas vouchers.
Interested? Keep reading on!
Job title: Head of Marketing
Location: Breda, Netherlands | Lisbon, Portugal | Cape Town, South Africa
Language: English
Work-type: Hybrid
Your North Star
As Head of Marketing, your mission is to generate sustainable revenue growth by driving consistent demand for RoomRaccoon. The demands should fuel both new customer acquisition and upsell opportunities with existing customers.
A Day in the Life of the Head of Marketing
Demand Generation & Growth
- Lead and execute a robust demand generation strategy to drive new customer acquisition and upsell opportunities
- Partner closely with Sales & Customer Success to deliver a qualified pipeline, shorten sales cycles, and expand existing accounts
- Build multi-channel campaigns (digital, content, events, partnerships) with measurable impact on revenue growth
Brand Leadership
- Strengthen RoomRaccoon’s positioning and differentiation in global markets
- Champion the RoomRaccoon brand across all internal and external touchpoints, ensuring consistency and relevance
- Monitor market trends, competitor activities, and customer insights to refine brand and product messaging
Team Leadership
- Lead, inspire and grow a high-performing marketing team of 10+ people, fostering creativity, accountability and results
- Drive recruitment, team development and performance management
- Cultivate a data-driven culture with clear KPI’s and ROI accountability
Strategic Collaboration
- Work hand-in-hand with the Chief Revenue Officer and Head of Digital Marketing to align brand, demand generation and revenue goals
- Collaborate with the Chief Product Officer on go-to-market strategies for new and existing features
- Partner with the Leadership Team to ensure marketing initiatives directly contribute to RoomRaccoon’s growth targets
Budget & Performance Management
- Own the Marketing budget and ensure effective resource allocation to maximise ROI
- Continuously track, measure and optimise marketing performance across all channels
Key skills:
- Proven success in leading demand generation and brand marketing within a SaaS company, ideally beyond €10M ARR
- Experience driving measurable pipeline and revenue growth in competitive markets
- Strong background in scaling teams and marketing programs internationally
- Track record of exceeding targets and driving team success
What Sets You Apart
- Demand generation expertise with a strong grasp of performance marketing, funnel optimisation and account-based marketing
- Excellent leadership skills with a history of building and developing high-performing teams
- Strong communication with the ability to influence stakeholders and rally teams around a shared vision
- Creative yet data-driven mindset, balancing storytelling with measurable impact
- Resilient, adaptable and excited to thrive in a high-growth, fast-paced environment
How to be successful as the Head of Marketing
- Problem Solver – You anticipate roadblocks and proactively clear them
- Adaptable – You thrive in a fast-paced, ever-evolving tech environment
- Collaborative – You bring teams together to align on goals and get results
- Customer-Centric – You keep the needs of hoteliers at the core of every decision
- Persuasive Communicator – You inspire, influence, and close deals
Perks
Mac environment
Performance bonuses
Employee Equity Scheme
Substantial training budget
Annual Hotel experience
Birthday leave
Long service leave and bonuses
Quarterly team building budgets & office massages
Friday lunches on us
Global Mobility
Hybrid model
RoomRaccoon Values
Accountability
Beat Yesterday
Clock Speed
Deals a Deal
Empower Another
Disclaimer: Thanks so much for your excitement about joining RoomRaccoon! We’re lucky to have so many talented people eager to be part of our team, so we’re reviewing applications as they come in. If you don’t hear from us within three weeks, it means we’ve decided to move forward with other candidates this time—but don’t be discouraged! Keep an eye on our careers page, and we’d love for you to apply for roles that fit your talents in the future!
What you'll do
- As Head of Marketing, you will lead demand generation strategies to drive customer acquisition and upsell opportunities. You will also strengthen the brand's positioning and lead a high-performing marketing team.
About RoomRaccoon
RoomRaccoon is the leading Hotel Management System for independent hotels and accommodation businesses. We serve thousands of hotels globally in over 50 countries with our technology.
Every day the 100+ ‘Raccoon’ team works hard to empower hoteliers with technology that drives better-performing hotels and guest experiences. We have headquarters in two vibrant cities on opposite sides of the world, Breda in the Netherlands and Cape Town in South Africa. Plus offices in Valencia, Spain and Lisbon, Portugal.
Ready to join RoomRaccoon?
Take the next step in your career journey
Frequently Asked Questions
What does a Head of Marketing do at RoomRaccoon?
As a Head of Marketing at RoomRaccoon, you will: as Head of Marketing, you will lead demand generation strategies to drive customer acquisition and upsell opportunities. You will also strengthen the brand's positioning and lead a high-performing marketing team..
Is the Head of Marketing position at RoomRaccoon remote?
The Head of Marketing position at RoomRaccoon is based in Cape Town, Western Cape, South Africa. Contact the company through Clera for specific work arrangement details.
How do I apply for the Head of Marketing position at RoomRaccoon?
You can apply for the Head of Marketing position at RoomRaccoondirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.