RA
Senior Manager, Loyalty Marketing
OTHER•Riyadh governorate
About this role
About the Company
Riyadh Air (RX), headquartered in the Saudi Capital, is the new national airline that’s shaping the future of flying. It seeks to lead the aviation industry by transforming Saudi Arabia into a global aviation and trade hub - a digitally native airline that will connect the kingdom to more than 100 destinations.
About the Role
Are you a strategic marketing leader with a passion for building world class loyalty programs and creating meaningful customer engagement?
In this role, you will lead the brand and marketing strategy for our Loyalty Program, ensuring a strong, unified presence that inspires loyalty and drives growth across all customer touchpoints.
You will design and execute integrated campaigns, develop powerful brand positioning, and drive digital engagement strategies that enhance member acquisition, retention, and satisfaction.
Your key responsibilities will include leading the development of a distinct loyalty brand that complements our premium positioning, analyzing market trends to refine loyalty marketing strategies, and creating data-driven campaigns that reach and resonate with target audiences.
You will collaborate closely with CRM, partnership, and digital teams to plan and execute personalized communication journeys that deliver measurable impact.
All while overseeing campaign delivery across owned, earned, and paid media, ensuring consistency in brand voice and visual identity. In addition, you will manage agency relationships, drive creative excellence, and ensure projects are delivered on time and within budget.
As the loyalty brand ambassador, you will guide internal stakeholders, mentor a high performing team, and manage budgets to maximize return on investment while supporting broader business priorities.
This is an opportunity to build one of the most exciting airline loyalty brands in the world and directly shape how millions of travelers connect with us!
About You
Degree qualified, you will demonstrate s a minimum of 7 years in marketing and brand leadership experience, ideally within airline, hospitality, or retail loyalty programs.
You are expected to possess experience in digital marketing, including campaign development, CRM, and data-driven performance optimization, as well as a proven track record of developing and executing loyalty marketing strategies.
You will possess expertise in brand strategy, digital channels, CRM, and lifecycle marketing, combined with creative leadership exposure whilst working in diverse cultural contexts and a focus on innovation.
We’d love to hear from you even more if you are familiar with marketing technology platforms, analytics dashboards, and digital media tools.
This is your opportunity to shape the future of air travel. Bring your best and show us why you can own this position within Riyadh Air.
Please submit your application by clicking on the Apply button. Our Talent Acquisition team will be reviewing applications shortly.
What you'll do
- Lead the brand and marketing strategy for the Loyalty Program, ensuring a strong presence that inspires loyalty and drives growth. Oversee campaign delivery across various media, manage agency relationships, and mentor a high-performing team.
About Riyadh Air
Welcome to Riyadh Air, where we elevate travel experiences with modern comfort and exceptional service. As a digitally native airline based in Riyadh, we harness innovation and cutting-edge technology to enhance every journey. With the ambition to serve over 100 destinations by 2030, we are committed to implementing the best sustainability practices at every step.
Join us on this exciting journey as we take you further, more seamlessly, and with unparalleled Saudi hospitality.
Ready to join Riyadh Air?
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Frequently Asked Questions
What does a Senior Manager, Loyalty Marketing do at Riyadh Air?
As a Senior Manager, Loyalty Marketing at Riyadh Air, you will: lead the brand and marketing strategy for the Loyalty Program, ensuring a strong presence that inspires loyalty and drives growth. Oversee campaign delivery across various media, manage agency relationships, and mentor a high-performing team..
Is the Senior Manager, Loyalty Marketing position at Riyadh Air remote?
The Senior Manager, Loyalty Marketing position at Riyadh Air is based in Riyadh governorate, Riyadh Region, Saudi Arabia. Contact the company through Clera for specific work arrangement details.
How do I apply for the Senior Manager, Loyalty Marketing position at Riyadh Air?
You can apply for the Senior Manager, Loyalty Marketing position at Riyadh Airdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.