Sales and Marketing Assistant

Location: Ripley’s Attractions, Tennessee

Reports to: Sales & Marketing Manager

Ripley’s Attractions Tennessee is a leader in family entertainment, offering unique experiences across multiple locations in the Smoky Mountains.

Position Summary

The Sales and Marketing Assistant plays a key role in driving guest engagement and brand awareness for Ripley’s Attractions Tennessee. This position collaborates with sales, marketing, and events teams to execute campaigns, coordinate events, and manage social media content. We seek a proactive, energetic, creative, and detail-oriented individual passionate about delivering memorable experiences

Key Responsibilities

Sales & Customer Service

• Assist with trade shows, media events, and VIP tours, including occasional travel within Tennessee and surrounding states.
• Support the sales team with special events and new relationship development.
• Provide outstanding customer service and represent Ripley’s Attractions at events and festivals.

Marketing & Event

• Assist with the planning, execution, and tracking of marketing programs, including email, social media, and content marketing.
• Collect and post on social media as Ripley’s Attractions Tennessee, keeping all upcoming events and promotions up to date.
• Organize and plan promotional presentations and community events, including logistics and vendor coordination.
• Assist with developing and managing content and social media marketing programs.
• Provide support to media representatives during onsite filming or events.
• Work with Marketing Coordinator and Special Events Coordinator to plan, organize, and execute events, including corporate meetings, community gatherings, and special occasions.
• Troubleshoot and resolve any issues that arise during events to ensure client satisfaction.
• Maintain accurate records of event activities and prepare post-event evaluations for continuous improvement.

Administrative & General

• Direct calls, emails, and inquiries to the appropriate department.
• Other duties as assigned by leadership

Qualifications

• 1–3 years of experience in sales, marketing, or event coordination, preferably in the hospitality or attractions industry.
• Strong organizational and multitasking abilities; Ability to manage time effectively and prioritize tasks.
• Excellent written and verbal communication skills; outstanding copywriting and proofreading skills.
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook) and familiarity with social, digital, and email marketing platforms.
• Self-starter who can independently move projects forward and meet deadlines.
• Outgoing, friendly, and able to talk to people of all ages about Ripley’s Attractions.
• Must have a valid driver’s license and be able to use a personal vehicle for work-related travel.
• Ability to work flexible hours, including weekends, holidays, and evenings as needed for events.
• Ability to lift up to 50 pounds and work in various weather conditions as business dictates.
• Dependable, punctual, and receptive to feedback for continuous improvement.