Founded in 1860 in Florence as a workshop, shop and subsequently school of watch-making, Panerai is renowned for producing high-precision instruments for the Italian Navy with a pulse on innovation and function. Protected by military secrets, these creations were only launched in the International market when the brand was acquired by Richemont Group in 1997.

Today, the Maison advances through cutting-edge research, sustainability, and empowering modern heroes with a team that passionately brings value to Panerai's distinctive mix of Italian spirit and Swiss watchmaking excellence.

Responsibilities

Department Support:  35%

General

• Maintain integrated department calendar & 360 action plan for all points of distribution

• Support the creation of strategy/overview decks and presentations.

• Compile & share monthly competitive report

• Support special projects to ensure 360 coordination and cross-functional integration

• Cross-functional partnership with various departments as needed, including Logistics, Sales, Finance, Legal, Security, Procurement, etc.

• Administrative support as needed

• Monthly internal & HQ reporting across all functions

​Systems & Budget

• SAP vendor onboarding & set-up, Purchase Order (PO) creation/management, invoice submission and tracking, and sourcing form/bid levelling documentation to ensure process compliance and timely response/payment to vendors and partners.

• Support budget management with monthly accruals & regular reporting/reconciliation to ensure accuracy and compliance with budget guidelines.   

Logistics

• Coordinate all sample trafficking for events, press requests, photoshoots, influencer/celebrity dressing & partnerships, omnichannel road show/sample tour, etc., including: internal tracking documents and SAP system, as well as LOR process and records, guard transport, shipping, and messenger scheduling and management.

• Coordinate and monitor consignments as needed

• Coordinate Bi-Annual Audit of all samples and consignments

Public Relations & Influencer/Celebrity: 25%

• Coordinate with HQ Comms Team (Milan) and Manufacture (Switzerland) to secure samples for important press opportunities

• Manage press appointments and schedule for Watches & Wonders

• Distribute press releases, images, product details, event alerts, etc. as needed across media outlets, editors, mall partners, and boutique network

• Maintain press & media contact list with editorial and publisher contacts

• Support pitches & pr materials as needed for new releases, new store openings, executive interview opportunities

• Support PR agency management, recaps, material sharing

• Monitor coverage of all loaned product and upcoming placements

• Monthly, quarterly and annual reporting to HQ on press coverage across print & digital with clippings and EMV

• Real-Time distribution of key editorials or placements to Network

• Support relationships and communication with props managers, stylists and studios to ensure maximum visibility of Panerai Offering for films, TV, red carpet, and general appearances

• Maintain database of prop managers, stylists, and studios – contact and clients & up-to-date lookbook of current offerings

• Maintain database of celebrity and influencer Friends of the Brand with Photo Archive

Marketing / Media:  15%

• Maintain Master HQ Media Database

• Maintain Contact Sheet for media outlets and retail partners

• Ensure accuracy and timely delivery of media assets per specs to all outlets/partners

• Enter all media tracking in Bumblebee

• Distribution of Newsletters and Social Media assets to media and retail partners to increase organic coverage

• Overall social media support including copywriting, timeline, asset selection, etc.

• Tracking of organic & paid social posts from partners

• Support Newsletter process for retail partners, including copywriting, assets, and approvals

Events: 15%

• Support all facets of event preparation and execution as needed, including:

• Creating event collateral (invitations, menus, signage)

• Coordinate event-related mailings (invitations, gifts, press kits)

• Managing event guest lists, RSVPs, seating charts, Run of Show, etc.

• Ordering event supplies, PLV, etc.

• Packing, Shipping & Tracking of Event supplies/materials

• Guest check-in at events

• Event set-up and breakdown

• Gift bag preparation and distribution

• On-site vendor management for seamless execution

• Coordination of security, insurance, permits, etc.

• Assist in compiling event recaps & production timelines

• Maintain event closet & inventory of event supplies

CRM:  10%

• Support Newsletter copywriting & editing

• Support Database List Pulls for Contact Occasions

• Support weekly/monthly reporting on CRM metrics and KPIs

• Support Client Journey Tracker

• Order, ship, and track gift orders via SAP and tracking files

• Manually entering data into SAP and CRM systems

• Assist with client gifting initiatives & client event travel

• Support 1:1 Clienteling efforts at boutique level, including application support

Qualifications

• Bachelor degree in marketing/communications, finance/accounting or related preferred

• 2-3 years of experience demonstrating excellence in the following areas: administrative, written and verbal communication, attention to detail, organization, and the ability to multi-task

• Strong systems knowledge and high level of competence in full Microsoft suite; experience with SAP and Bumblebee a plus

• Experience within sample trafficking a plus

• Must be able to lift up to 45 pounds

• Able to work minimum 4 days per week in the NY office, and evenings/weekends as needed

• Ability to work in a fast-paced environment and juggle multiple projects while maintaining quality

Only candidates selected for further consideration will be contacted.

At Richemont, We Craft the Future!

Expected Salary Range: $28 - 32 Hourly

Salary will be determined based on relevant skills and experience.

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