Since 1874, Piaget has been committed to bringing the spirit of Luxury to life thanks to a constant quest for creativity, an unlimited innovation and a respect for excellence. All this being possible thanks to a fully integrated Manufacture mastering watchmaking and high jewelry know-how.
Piaget excels in everything that is rare, precious and exceptional.
Always do better than necessary: the Piaget founder’s motto still remains the guiding principle for all our colleagues across the world who, every day, make Piaget grow with passion.
Key Responsibilities:
Data & Client Knowledge
Enhance client knowledge through analytics, segmentation and database insights
Extract, analyse and consolidate relevant data sets providing weekly reports as business require, including contact occasion performance, boutique appointment performance
Consolidate a monthly CRM overview for management with key client performance highlighting challenges, gaps that require immediate action plans
Build an analytics roadmaps that supports retail e-business growth
Ensure strict client data security, compliance and confidentiality
Client Strategies & Programs
Develop a strong understanding of the market context and consumer behavior in close collaboration with Richemont Marketing Services
Build and coordinate the regional CRM program aligned with HQ guidelines
Deploy and monitor CRM programs for all client segments using defined tools and KPIs
Ensure an integrated, consumer centric approach across every touch point
Serve as the main contact for partnership proposals, evaluating ROI and relevance
Ebusiness & Omni Channel Performance
Leader regional rollouts of new digital features, tools and system improvements
Act as the liason between CRC and fulfillment teams to ensure flawless order processing and system accuracy
The exceptional skills we are looking for:
University graduate
6+ years of experience in CRM
Ability to Extract & Enhance client knowledge through analytics, segmentation and database insights
Excellent communication, presentation and cross functional leadership abilities
Ability to pivot & act creatively with a solution-oriented mindset to support business needs
Highly organised, detail oriented and able to manage multiple priorities
Strong understanding of client behavior, luxury service and market dynamics
Proven ability to build and execute strategy with measurable impact
SCOPE
Geographical Area: Southeast Asia & Oceania
Team Management: Direct management of 1 team member
Buccellati is a historical high-jewelry and silversmithing Maison, renowned for our craftsmanship and the uniqueness of our creations. Distinctive is the use of rare stones with extraordinary colors and the use of white and yellow gold.
Buccellati creations stand out for their design and for the techniques used to create them, such as the hand-engraving techniques, dating back to the ancient goldsmithing traditions of the Italian “bottega” during the Renaissance times. The shapes of the collections are all inspired the historical archive drawings and by the very first creations of the founder, Mario Buccellati.
Today the Maison is owned by Richemont and the Buccellati family is still present in the company with top managerial functions, ready for our next 100 years of history.
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