Growth Marketer (Ads Ops)

Location: Kuala Lumpur, Malaysia

Role: Growth Marketer

Department: Marketing

Mode: Full-time role

About Respond.io

Founded in Hong Kong in early 2017, respond.io is an AI-powered business messaging platform that helps companies manage customer conversations across chat, calls and email — all in one place.

Trusted by businesses in over 127 countries and recognized by G2 and SME100, respond.io enables fast-growing companies around the world to capture, convert, and retain customers at scale.

We operate as a globally distributed team with employees based around the world, contributing to a diverse and inclusive culture. Join us, and be part of a team that is shaping the future of customer conversation management!

Our Culture

At respond.io, we move fast, work smart, and always keep our customers at the heart of what we do. Here’s what we stand for:

• Solve Customer Problems: Every effort must solve real customer pain points. No guesswork—just real feedback and clear value!
• The 80/20 Rule: We focus on 20% of actions that create 80% of the value. Simple is powerful—it gets us moving fast.
• 100% Alignment, 80% Accuracy: We aim 100% team alignment and 80% accuracy. Perfect plans can wait—clear goals come first.
• Be Direct: We give honest feedback, and tackle problems head-on. Clarity moves us forward!
• Own It and Support Each Other: We step up, help out, and drive outcomes—together.
• Build Human Connections: Work is better when we trust, care, and celebrate wins together. We’re a team!

Role Description

We’re hiring a Growth Marketer to own paid acquisition and help us grow predictable, high-quality demand. This role is for someone who can plan and execute campaigns, make clear data-based decisions, and troubleshoot funnel problems without jumping straight into random optimizations.

You’ll work across Meta, Google, and LinkedIn, collaborate closely with Sales and Marketing, and build a repeatable way of launching, measuring, improving, and reporting paid growth.

The right candidate is structured, practical, and comfortable making trade-offs. You can explain what you’re doing, why you’re doing it, and what you’ll do next, clearly, simply and based on the data you gather.

Responsibilities

• Plan and manage paid acquisition across Meta, Google, and other social media platforms.
• Build campaign structures that reflect different customer intents and funnel stages.
• Create launch plans (what goes live first, what waits, and why).
• Run structured testing (creative, messaging, targeting, landing page inputs) with clear hypotheses and success criteria.
• Keep measurement clean: ensure conversion tracking is working and reporting is reliable.
• Monitor performance beyond platform metrics by following outcomes through the funnel (from conversion → to sales follow-up → to revenue).
• Diagnose funnel issues when results don’t match expectations and coordinate fixes with the right teams.
• Produce clear weekly/monthly reporting with insights, trade-offs, and an action plan.

Qualifications

• 3+ years experience in performance marketing / growth marketing (B2B SaaS experience is a plus).
• Hands-on experience with Meta and Google Ads (LinkedIn is a strong plus).
• Strong understanding of tracking, conversion events, and campaign measurement.
• Strong problem-solving: can investigate what’s wrong before changing too many variables.
• Clear written and verbal communication; able to explain decisions simply.
• Comfortable working cross-functionally with Sales, Marketing Ops, and creative stakeholders.

Here’s What’s In For You

• You will become part of an amazing culture with smart, collaborative teammates who actually care about each other's growth and success.
• You will grow more here than you would anywhere else, that is a promise.
• Virtual events like talent shows, Among Us nights, and online game sessions to keep the fun going, no matter where you are!
• We offer a highly competitive compensation package.
• You'll receive a medical allowance to support your health and wellness needs.
• Flexible working environment and working hours that fit your lifestyle, wherever you're based.