Business Analyst

Are you the kind of person who can speak both “marketing” and “tech” — and make sure they actually understand each other?
If you love turning big ideas into practical, scalable solutions, this role might be exactly what you’re looking for.

We’re on the hunt for a Mid-Level Business Analyst to help shape, streamline, and supercharge our marketing technology ecosystem. You’ll sit at the intersection of Marketing, Data, and Technology, acting as the crucial translator who ensures our tech investments solve real business problems — not just look good on paper.

What You’ll Be Doing

• Lead workshops with marketing teams to uncover real business needs — from lead scoring and attribution to personalisation.
• Translate high-level goals into clear user stories, functional requirements, and process maps that developers can actually build from.
• Own and manage the product backlog, keeping priorities aligned with business value and technical reality.

• Analyse how data flows between platforms like HubSpot, Salesforce, Adobe Campaign, and Google Cloud Platform.
• Define data mappings and requirements for API integrations.
• Spot opportunities to simplify — retiring redundant tools and reducing tech clutter.

• Define data standards that improve lead routing, segmentation, and reporting.
• Keep a close eye on system health, performance, and compliance (yes, GDPR matters).

• Define acceptance criteria and lead User Acceptance Testing (UAT).
• Partner with QA and technical teams to squash bugs and deliver solutions that meet the original business intent.

• 3–5 years’ experience as a Business Analyst, ideally with 2+ years in a Marketing or Digital environment.
• Strong understanding of the Lead-to-Revenue lifecycle.
• Hands-on experience (or solid familiarity) with platforms like HubSpot, Salesforce Marketing Cloud, or Adobe Experience Cloud.
• Technical literacy — you don’t need to be a developer, but you understand:
• Basic SQL for querying data
• APIs and how systems talk to each other
• Experience working in Agile environments using tools like Jira and Confluence.
• Exposure to data visualisation tools such as Tableau, Looker, or Power BI.
• Exceptional communication skills — you can explain complex technical concepts to non-technical stakeholders without breaking a sweat.

• Competitive salary and bonus scheme
• Hybrid working
• Rentokil Initial Reward Scheme
• 23 days holiday, plus 8 bank holidays
• Employee Assistance Programme
• Death in service benefit
• Healthcare
• Free parking

At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life. Our belief is that everyone irrespective of age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs, has the potential to thrive and contribute.

We embrace the differences that make each of our colleagues unique, fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging. To ensure that your journey with us is accessible if you have any individual requirements we invite you to communicate any specific needs or preferences you may have during any stage of the recruitment process. Our team is available to support you; feel free to reach out to ([email protected]) if you need anything

Be Yourself in Your Application! At Rentokil Initial, we value innovation, but we want to see the real you! While AI can help with structure and grammar, make sure your application shows your true passion and understanding of the role. A personal touch will help you stand out.