About the Business

LexisNexis Risk Solutions is the essential partner in the assessment of risk. Within our Insurance vertical, we provide customers with solutions and decision tools that combine public and industry specific content with advanced technology and analytics to assist them in evaluating and predicting risk and enhancing operational efficiency. Our insurance risk solutions help drive better data-driven decisions across the insurance policy lifecycle all while reducing risk. You can learn more about LexisNexis Risk at the link below. https://risk.lexisnexis.com/insurance 

About the Role

As the Senior Director of Marketplace and Lead Solutions, you will lead the strategy, development, and execution of solutions that empower insurance carriers to identify and attract high-value prospects through comparison shopping websites, lead aggregators, lead generators and independent agents. You will be responsible for creating solutions that help carriers compress the time from advertisement to quote, reducing consumer friction, and building lasting trust with consumers.   Additionally, this role will incorporate white space analysis to identify untapped market opportunities, leverage market intelligence and competitive insights to refine strategic direction, and drive thought leadership through innovative market messaging. The Senior Director, Marketplace and Lead Solutions will also be responsible for aligning product innovation with evolving customer needs and ensuring financial performance through effective marketing plans and execution.

We are seeking candidates who can be hybrid in Alpharetta, GA.

Responsibilities

• Strategic Leadership: Define and drive the vision for Marketplace and Lead Solutions, aligning with the vertical’s mission to lead, innovate, and deliver.

• Product Ownership: Direct a portfolio of solutions including Lead Optimizer, Instant Rate, and Auto Data Prefill, ensuring alignment with market needs and business goals.

• Market Engagement: Cultivate relationships with insurance carriers, third-party lead generators and aggregators, large independent agencies, and activation partners to expand solution adoption.

• Innovation & Execution: Integrate capabilities in lead evaluation and quote efficiency to deliver seamless, intelligent consumer experiences.

• Data-Driven Insights: Use analytics to optimize lead quality, improve quote efficiency, and enhance conversion.

• Team Leadership: Fostering a culture of innovation, accountability, and continuous improvement, cross-functional leadership through collaboration and persuasion.

• Market Intelligence & Competitive Analysis: Continuously monitor market trends and competitor strategies to inform product and go-to-market decisions.

• White Space Analysis: Identify and evaluate new market opportunities to expand the solution portfolio and drive growth.

• Marketing Strategy & Messaging: Collaborate with marketing to develop compelling messaging and thought leadership content that positions the company as a market leader.

• Financial Performance: Track and manage financial KPIs to ensure profitability and ROI across the solution portfolio.

• Go to Market Plan Execution: Partner with cross-functional teams to develop and execute integrated go to market plans that support product launches and market expansion.

Functional Requirements & Core Competencies

This role demands a strategic mindset to synthesize market intelligence, identify white space opportunities, and translate insights into actionable market strategies. The ability to drive product innovation and thought leadership while maintaining a focus on financial performance is essential.  This role is expected to operate within the vertical’s functional framework and demonstrate the following competencies:

• Market Expertise: Deep understanding of the auto insurance market, including the lead buying and selling ecosystem; market trends, customer needs, and competitive landscape, to inform strategic decisions.  Core Competencies: Industry Expertise, Analytical Thinking

• Strategy Development: The ability to formulate, implement, and evaluate go to market strategies that enable the organization to achieve its objectives. Core Competencies: Strategic Thinking, Problem Solving

• Product Innovation and Development: The process of creating new, cutting-edge products to market or enhancing existing ones to meet customer needs and drive business growth. Core Competencies: Innovation, Execution, Data Analysis

• P&L Management: Oversight of profit and loss within a specific business vertical, ensuring financial targets are met through strategic planning and execution. Core Competencies: Business Acumen, Ownership Mentality

• Matrix Management: A collaborative management approach that requires strong communication, influence, and collaboration skills to drive execution and results across cross-functional teams—even when those teams don’t report directly to you.  Core Competencies: Leadership, Collaboration, Diplomacy

• Market Evangelism: Promoting the company’s vision and solutions through thought leadership and advocacy to influence market perception and drive adoption. Core Competencies: Leadership, Persuasion, Communication

Cross-Functional Collaboration

This role requires close collaboration with a diverse ecosystem of partners and stakeholders to ensure seamless execution and market success. You will work with:

• Internal Teams including Analytics, Product Management, Client Engagement, Legal, BPMO, Marketing, and Technology to ensure alignment, compliance, and execution across the solution lifecycle.

• Insurance Carriers to understand market problems and align solutions with marketing and quoting strategies.

• Third-Party Lead Generators, Insurance Marketplaces and Activation Partners to expand distribution and reach.

• Large Independent Agencies to understand and address their unique challenges in optimizing lead quality, quote efficiency and conversion.

• Other 3rd Party Data Vendors/Sources to enrich targeting and personalization capabilities.

Your ability to navigate and influence across this matrixed environment will be critical to delivering value and driving growth.

Requirements

• 15+ years of experience in digital marketing, insurance lead generation, or marketplace strategy within the insurance industry or closely related sectors.

• Extensive knowledge of the insurance lead generation ecosystem, including comparison shopping websites, lead aggregators, embedded insurance platforms, and independent agents.

• Demonstrated success in developing and executing strategies that drive lead quality enhancement, conversion, and revenue growth within the insurance domain.

• Proven ability to build and manage partnerships across the lead generation ecosystem, including collaboration with third-party lead providers, marketplaces, and embedded insurance partners.

• Strong analytical and strategic thinking skills, with experience leveraging behavioral targeting and marketing intelligence to optimize lead performance.

• Excellent communication and stakeholder engagement skills, with a track record of influencing cross-functional teams and external partners.

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.

We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.

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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

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