RF
Commercial Strategy Manager
full-time•London
About this role
Job Title: Commercial Strategy Manager
Location: London
Role Type: Permanent, Full Time
Reports to: Head of Strategy & Insights
About Relevent Football Partners
Relevent Football Partners (RFP) is a wholly owned subsidiary of Relevent, purpose-built to commercialise the UEFA men’s club competitions globally. An independent entity, RFP is tasked with providing UC3 — the joint venture between UEFA and European Football Clubs (EFC) — strategic and sales support in the worldwide marketing and sale of media, sponsorship, and licensing rights for the UEFA Champions League, UEFA Europa League, UEFA Conference League, UEFA Super Cup, UEFA Youth League, and the UEFA Futsal Champions League.
Following the UC3 tender process, Relevent Football Partners was awarded the commercial rights to the UEFA men’s club competitions (Champions League, Europa League and Conference League) on a global basis for the 2027 to 2033 cycle.
As such, Relevent Football Partners is now seeking to build a truly world class business focused on the monetisation of these commercial rights.
Position Summary
The Commercial Strategy Manager is a central member of the Sponsorship & Licensing team, responsible for the assessment, development, and strategic direction related to new commercial projects, shaping the commercial growth of UEFA Men’s Club Competitions. The position is responsible for developing robust business cases, financial models, and prospecting strategies, delivering clear, evidence-led recommendations that inform the ongoing commercialisation of rights inventory.
In addition, the role contributes to broader strategic initiatives across UC3 and The Relevent Group, provides thought leadership on critical commercial issues, and manages a Commercial Strategy Executive to ensure high-quality delivery in a fast-paced, evolving environment.
Key Responsibilities
Support the assessment, business-casing, and financial modelling for commercial partnerships and revenue initiatives related to UEFA men’s club competitions.
Provide strategy and project management support across the commercial partnerships team including; sales, licensing and partnership management.
Deliver clear and robust recommendations to UC3 on all elements of the continuing development of UEFA Men’s Club Competitions and commercialisation of available rights inventory.
Prepare materials for internal meetings that clearly articulate evidence and concepts.
Be responsible for the consistent development and implementation of a prospecting sales strategy, ensuring a consistent pipeline of qualified prospects and contacts.
Support on ad-hoc strategy projects across the wider commercial department in a timely manner.
Provide thought leadership and stimulate thinking on critical issues that impact company success.
Contribute to the scoping and assessment of new business projects across the Relevent Group.
Directly line manage Commercial Strategy Executive, providing coaching, guidance, and performance feedback, and ensuring high performance.
Qualifications & Experience
Strong academic foundation paired with experience in commercially focused, insight-led roles, preferably within sports marketing, sponsorship, media, or similarly fast-moving environments.
Strategic and creative thinker, able to articulate and translate complex concepts into concise, compelling stories supported by data and structured frameworks.
Ability to evaluate potential revenue opportunities whilst considering how they align with the overall strategy, culture and values of the wider business.
Confident communicator with proven ability to manage and influence a wide range of stakeholders.
Entrepreneurial mindset and proactive approach, with the ability to identify opportunities, manage multiple projects and operate in uncertainty.
Proficiency in Microsoft Office (Excel, PowerPoint essential).
Fluent English required; additional languages an advantage.
Why Join Us
At Relevent Football Partners, you’ll be part of a passionate, global team committed to shaping the future of football in innovative and impactful ways. We offer a collaborative culture, exciting growth opportunities, and the chance to make a real difference in one of the world’s most beloved sports.
What you'll do
- The Commercial Strategy Manager will assess and develop strategic direction for new commercial projects related to UEFA Men’s Club Competitions. This role includes delivering recommendations for the commercialization of rights inventory and managing a Commercial Strategy Executive.
About Relevent Football Partners
Relevent is the world’s leading privately owned commercial rights partner with a dedicated focus on international football. We build bespoke partnerships for the top football properties that deliver unrivaled value to key stakeholders, including clubs, media companies, and brand partners. Relevent’s comprehensive internationalization strategies have delivered transformative partnerships across media rights, sponsorship rights, events, and content development and distribution, helping us build the most expansive portfolio of premium properties all in long-term, multi-region commercial partnerships. Our market-leading partnerships include a global commercial partnership with UC3 (UEFA-ECA joint venture), an Americas joint venture with LALIGA, regional partnerships with the Bundesliga, EFL, and Premier League, and a previous partnership with UEFA to represent its men’s club competition media rights in the United States. Relevent is the leading strategic partner to top football properties around the world.
Relevent Football Partners is a wholly owned subsidiary of Relevent, purpose-built to commercialise the UEFA men’s club competitions globally. We are an independent entity tasked with providing UC3 — the joint venture between UEFA and the European Club Association (ECA) — with strategic and sales support in the worldwide marketing and sale of media, sponsorship, and licensing rights for the UEFA Champions League, UEFA Europa League, UEFA Conference League, UEFA Super Cup, UEFA Youth League, and the UEFA Futsal Champions League.
Relevent Football Partners, and its dedicated management and operational team, is headquartered in London. The company will also have satellite offices in Nyon, New York, Miami, Doha, and Southeast Asia.
As part of the network of Stephen Ross companies, Relevent boasts unparalleled operational and commercial capabilities across sport and media.
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Frequently Asked Questions
What does a Commercial Strategy Manager do at Relevent Football Partners?
As a Commercial Strategy Manager at Relevent Football Partners, you will: the Commercial Strategy Manager will assess and develop strategic direction for new commercial projects related to UEFA Men’s Club Competitions. This role includes delivering recommendations for the commercialization of rights inventory and managing a Commercial Strategy Executive..
Is the Commercial Strategy Manager position at Relevent Football Partners remote?
The Commercial Strategy Manager position at Relevent Football Partners is based in London, United Kingdom. Contact the company through Clera for specific work arrangement details.
How do I apply for the Commercial Strategy Manager position at Relevent Football Partners?
You can apply for the Commercial Strategy Manager position at Relevent Football Partnersdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.