About this role
Are you a strategic product leader who thrives at the intersection of creativity, commerce, and collaboration? Join our Co-op Brands team as a Senior Product Manager, where you’ll shape the future of outdoor gear and apparel that reflects our values, inspires our members, and drives meaningful growth.
What You’ll Do:
As a Senior Product Manager, you’ll lead the seasonal brand and product strategy for Camp and Cycle activities within REI’s Co-op Brands. You’ll ensure every product we create is member-informed, aligned with our brand vision, and meets our business goals.
Responsibilities and Qualifications
- Lead Strategy & Execution: Develop and drive 1–2 year product and brand strategies aligned with our 3–5 year roadmap.
- Cross-Functional Leadership: Collaborate with merchandising, design, and development to deliver cohesive, profitable, and compelling product lines.
- Product Creation: Decision maker and driver of the seasonal product creation process from concept to buy-ready, ensuring alignment, accountability, and timely execution.
- Market & Consumer Insights: Use data, trends, and consumer feedback to inform strategy and identify new opportunities.
- Team Leadership: Supervise and mentor 1–2 direct reports, fostering growth and performance.
- Financial Impact: Support the development and execution of financial plans, ensuring margin targets and revenue goals are met.
Qualifications
- A strategic thinker with 7+ years in product line management and merchandising planning.
- A collaborative leader with strong communication, analytical, and business planning skills.
- Experienced in brand building, with a keen eye for relevant trends and commercial potential.
- A natural team builder who can inspire, align, and drive results across functions.
- Comfortable operating with autonomy and influencing at all levels of the organization.
- 3+ years of people management experience preferred
- Experience in outdoor, lifestyle, or consumer goods industries is a plus.
Closing
At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.
Pay Transparency
We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.
REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.
Pay Range
$113,200.00 - $171,100.00 per year
Other facts
About REI (Recreational Equipment Inc.)
At Recreational Equipment, Inc. (REI), we exist to inspire and enable life outside for everyone.
We believe that it’s in the wild, untamed and natural places that we find our best selves, so our purpose is to awaken a lifelong love of the outdoors, for all.
Since 1938, we have been your local outdoor co-op, working to help you experience the transformational power of nature. We bring you top-quality gear and apparel, expert advice, rental equipment, inspiring stories of life outside and outdoor experiences to enjoy alone or share with your friends and family. And because we have no shareholders, with every purchase you make with REI, you are choosing to steward the outdoors, support sustainable business and help the fight for life outside.
So whether you’re new to the outdoors or a seasoned pro, we hope you’ll join us.
What you'll do
- Lead the seasonal brand and product strategy for Camp and Cycle activities, ensuring alignment with brand vision and business goals. Collaborate with cross-functional teams to deliver cohesive and profitable product lines.
Ready to join REI (Recreational Equipment Inc.)?
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