At REI Co-op, we share a purpose: to find, create, and celebrate better ways of working. This helps people enjoy life outdoors. When you work for the co-op, you do your best work with support to live your best life. You also help shape the future of the outdoors for people and the planet.

The Senior Analyst, Direct-to-Consumer Fulfillment plays a key role in improving customer experience and boosting efficiency across REI’s omni-channel order fulfillment network. This role manages a $110MM+ parcel budget, shapes customer order sourcing rationale, and improves delivery processes. These efforts ensure consistency, speed, and choice for our customers.

As a subject matter expert in direct-to-consumer fulfillment, the analyst uses advanced analytics, business acumen, and strategic thinking to guide recommendations from order placement to delivery. The role requires exceptional SQL and data visualization skills. Financial planning expertise and the ability to build structure from ambiguity are also needed. Success in this role depends on effective cross-functional collaboration with teams across Strategy, IT, Digital Retail, DC Operations, Merchandising, and Customer Service.

Requirements

• Applies advanced analytics and modeling to optimize carrier utilization and support strategic supply chain initiatives.
• Manages financial planning activities including parcel budget creation, monthly reporting, quarterly forecasting, and accrual support in partnership with Finance.
• Conducts in-depth examination to evaluate cost, speed, and customer impact of fulfillment strategies, including rate shopping and contract negotiations.
• Designs, builds, and maintains scalable datasets and dashboards using SQL and Sigma to support real-time decision-making and performance tracking.
• Identifies insights, trends, root causes, and opportunities from complex data sets, and communicates strategic recommendations to cross-functional teams and leadership.
• Develops tools and analytics to support Omni Channel team, aligning with business milestones and operational needs.
• Leverages customer insights to recommend fulfillment options, including sustainable shipping solutions.
• Collaborates effectively across divisions to support initiatives, launches, and continuous improvement efforts.
• Manages projects with clear scope, timelines, and deliverables, ensuring alignment with business goals.
• Models future initiatives to assess financial and operational impact, supporting long-term strategic planning.

Qualifications

• Bachelor’s degree in Supply Chain, Engineering, Mathematics, or a related field; Master’s or MBA preferred.
• 5+ years of experience in analytics, with an exceptional background in omni-channel retail, merchandising, or supply chain operations.
• Exceptional business acumen with the ability to interpret data, identify opportunities, and communicate strategic recommendations across all levels.
• Demonstrated success in building structure from ambiguity and driving alignment across cross-functional teams.
• Exceptional problem-solving skills using innovative thinking and sound judgment to support business growth.
• Proven ability to autonomously set goals, prioritize tasks, and manage projects to completion.
• Advanced SQL skills and experience with data visualization tools (e.g., Tableau, Sigma); exceptional Excel and PowerPoint proficiency.
• Experience with Order Management Systems (Sterling preferred), IBM Optimizer tools, and vendor/contract management.
• Familiarity with continuous improvement methodologies (e.g., Lean) and an exceptional curiosity for solving complex challenges.

At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.  

Pay Transparency 

We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.   

REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off.  Click here for a detailed overview of benefits plans by employee profile.