Summary
Location
London, Bristol
Type
full-time
About this role
Join us as an SEO & LLM Experience Manager
- You’ll be managing the design and delivery of the bank of the future with accountability for the creation and delivery of the channel (digital, telephony, webchat, face to face) experiences, propositions, channels, capabilities and releases, working in a cross‑collaboration environment to ensure effortless end‑to‑end customer experience
- This role requires strong search engine optimisation (SEO) expertise to ensure our digital content is discoverable and competitive across traditional search and emerging AI‑driven discovery
- Proficiency in understanding Large Language Models (LLMs) and how they interpret, surface and cite content is essential to safeguard and grow visibility and ranking
- This is an opportunity for you to develop your knowledge and skills in an environment that offers a real investment in your development
What you'll do
As an SEO & LLM Experience Associate Manager, you'll be creating and delivering channel experiences, propositions, capabilities and releases to ensure effortless customer experience. Working in Agile teams, you'll identify opportunities to improve and drive the backlog.
Day-to-day you’ll be:
- Ensuring SEO and AI‑visibility considerations are embedded into backlog prioritisation, content design, page structure and measurement
- Creating and driving delivery of the experience backlog, effectively prioritising work to meet sprint goals
- Identifying opportunities to digitise, improve and create new experiences across channels
- Managing delivery of change from vision through to post‑live validation
- Facilitating planning, timing and execution of delivery roadmaps and backlog
The skills you'll need
You'll be passionate about customer experience and continuous improvement. You'll be an expert in channels with a track record of developing impactful customer experiences.
You’ll also have:
- Knowledge of Adobe, SEO, digital marketing, analytics and experience management
- Experience in using design thinking methodology
- Strong communication skills and be someone who can influence and engage
- Experience of using Adobe and developing innovative and impactful customer experiences
- The ability to adapt quickly and encourage others
- Knowledge of modern search behaviours, structured data and AI‑generated search experiences to support the bank’s ongoing LLM readiness
Hours
35Job Posting Closing Date:
Job Posting Closing Date is not yet published.Ways of Working:Remote FirstOther facts
About RBS
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What you'll do
- The SEO & LLM Experience Manager will manage the design and delivery of customer experiences across various channels. This includes ensuring SEO and AI visibility considerations are integrated into the backlog and content design.
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