Job Description:

Department Overview

Rakuten Rakuma was established in 2012 during the dawn of flea market apps. (Fril was launched in 2012 and merged with the former Rakuma in 2018.) Over ten years have passed since flea market apps first emerged, yet their transaction volume and user base continue to expand.

Within this growth sector, Rakuma leverages Rakuten Group assets to provide benefits such as greater affordability, convenience, and a safe, secure user experience. Furthermore, Rakuma attracts a significant number of customers in their 10s to 30s within the Rakuten Group, and it also holds a high share of new Rakuten members. This positions Rakuma as crucial for acquiring new Rakuten members.

Rakuten Rakuma: https://fril.jp/

Position:

Why We Hire

Rakuma, the flea market app, leverages its strengths—integration with the Rakuten Economy, industry-lowest fees, and secure brand-name transactions—to serve a growing user base. We are not resting on our laurels; we are strengthening our organizational structure to pursue further business expansion and enhance the user experience.
We are now recruiting a core member for the Marketing Planning Group, the heart of our Marketing Department, to co-create and drive the overall growth strategy for the business.
This position expects you to be more than just an executor of tactics. You will consistently lead the entire process—from planning the overall strategy alongside the Marketing Lead, to execution, and to verifying effectiveness—to shape Rakuma's future.

Position Details

As the Business Strategy Promotion Lead for the flea market app “Rakuma,” your mission is to maximize overall GMS for the business. You will develop data-driven strategies, manage performance, and drive key initiatives.
 
Specific Responsibilities
Business Strategy & Promotion
- Analyze performance metrics for Rakuma's overall GMS and various KPIs (gross merchandise sales, number of listings, number of buyers, etc.), identifying business challenges and opportunities
- Collaborate with the Marketing Lead to formulate growth strategies for the entire business and key business areas (e.g., Rakuten Economy Circle integration initiatives, category-specific enhancement initiatives)
- Work with each marketing group (Acquisition, Retention, Promotion) to optimize, prioritize, and create roadmaps for initiatives based on the overall strategy
- Develop the overall business budget and propose/execute measures to maximize marketing ROI

Key Initiative Execution
- Plan and manage execution of core, critical initiatives for Rakuma
- Monitor progress of initiatives across marketing groups, identify challenges to overall goal achievement, and support solution development and implementation

Data Analysis & Reporting
- Conduct multi-faceted analysis using large-scale data (SQL, Google Analytics, BI tools like Domo)
- Dig deeply into “why the numbers are what they are,” interpret the business's current state, and identify specific challenges
- Report on KPI progress, formulate and execute data-driven solutions and improvement proposals
- Rapidly cycle through PDCA to drive continuous business growth and optimization

Attractiveness
- Contribution to the entire business and autonomy:
You'll be involved in a wide range of areas with responsibility and autonomy, from planning to executing marketing strategies for the entire Rakuma business, not limited to specific initiatives.

- Experience Strategy Development with the Marketing Lead:
Lead performance management, strategy formulation, and key initiative execution for the entire business alongside the Marketing Lead. Gain experience crafting strategy from the very top level, executing it yourself, and delivering results.
This is the ideal environment for those who want to leverage the analytical and strategic thinking skills honed in consulting firms or corporate planning to grow “their own business” within an operating company.

- Growth opportunities as a next-generation leader/manager candidate:
This position offers the potential to lead the marketing department as a leader, manager, or even head in the future.

- Practice advanced data analysis and strategic thinking:
Access large-scale user and business data to identify and solve business challenges through advanced analysis. Pursue answers to “Why did this metric happen?” and “What should we do next?” to enhance your strategic thinking skills.

- Collaboration with Professionals from Diverse Backgrounds:
Work closely with diverse experts including business leaders, marketing group heads, developers, and sales personnel. Continuously refine your business skills in a stimulating environment while gaining multifaceted perspectives and insights.

Work Environment

Team Structure

Rakuma Business Department Total: Approx. 70 members

CtoC & Marketing Section: Approx. 15 members

Age Range: Primarily young professionals in their 20s to early 30s.

New Graduate/Mid-Career Ratio: Approximately 50/50.

Gender Ratio: Approximately 50/50.

Atmosphere: A close-knit team with active communication and an approachable environment where members feel comfortable consulting each other. Young members are at the forefront, working diligently in a friendly atmosphere.

Average Overtime

Average Monthly Overtime: Approx. 20 hours.

Work Style: An environment where each individual can easily control their work and working hours, allowing for high performance while maintaining work-life balance. We promote efficient work styles, enabling you to excel professionally while also enjoying your personal life.

Career Path Example
After joining the company: Played a key role in analyzing overall business performance, supporting strategy development, and leading the implementation of key initiatives. Gained a deep understanding of Rakuma's business landscape and growth drivers through discussions with the Marketing Lead and various group leaders.
After several years: Led teams as a leader and manager within the Marketing Planning Group. Future opportunities include advancing to higher-level management positions such as Head of the Marketing Department or Business Unit Lead.
 

Mandatory Qualifications:

Candidates with experience in any of the following areas:
- Strategic consulting experience at a consulting firm
- Experience in corporate planning, business planning, or business promotion at a business company
- Experience developing and executing overall growth strategies for web services or app operating companies
 

Desired Qualifications:

Candidates with the following experience and skills can contribute immediately as key players:
- Experience in e-commerce services, flea market apps, or similar platform businesses
- Experience in planning and executing marketing strategies
- Experience in data visualization and analysis using BI tools (e.g., Domo, Tableau)
- Experience driving projects forward by engaging stakeholders and building consensus
- Experience in developing and managing junior members

Other Information:
Additional information on Location
Rakuten Crimson House
1-14-1 Tamagawa, Setagaya-ku, Tokyo

Additional information on English Qualification
TOEIC Score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country.
Proof of qualifications will be required by the time of the job offer.
If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required.

Rakuten Group, Inc. Homepage Link
- Benefits:https://corp.rakuten.co.jp/careers/benefit/
- Recruitment Information:https://corp.rakuten.co.jp/careers/information/ * Employment type is detailed
- Rakuten Culture:https://corp.rakuten.co.jp/careers/culture/

#business  #strategyplanning  #commerce  #Rakuma