Overview
Digital Marketing Services Production Specialist
Position Overview: We are looking for a proactive Digital Marketing Services Production Specialist to build and execute digital marketing campaigns across our comprehensive product portfolio. This role requires hands-on campaign management and technical execution skills.
Responsibilities
Key Responsibilities:
- Build, launch, and optimize digital marketing campaigns across multiple platforms and products
- Execute display advertising, retargeting campaigns, email marketing initiatives, lead gen solutions, and social media paid advertising
- Manage lead generation programs and webinar campaigns from setup to completion
- Monitor campaign performance and make real-time optimizations
- Coordinate with clients and internal teams on campaign specifications and requirements
- Troubleshoot technical issues and platform challenges
- Maintain campaign documentation and best practices
- Ensure all campaigns are delivered on time and meet performance expectations
Qualifications
Required Qualifications:
- Background knowledge of digital marketing products including display ads, retargeting, email marketing, lead generation, webinars, and social media paid advertising
- Hands-on experience with digital marketing platforms and campaign management tools
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
- Experience with project management tools like Smartsheets and Asana
- Strong technical aptitude for learning new platforms and tools quickly
- Excellent communication skills for client and team coordination
- Detail-oriented approach to campaign setup and quality assurance
- Deadline-driven with ability to manage multiple concurrent campaigns
- Proactive problem-solving skills and ability to work independently
- Strong organizational skills for managing complex campaign workflows
Work Environment:
- Remote/offshore position supporting US-based digital marketing operations
- Collaborative team environment with regular communication and coordination
- Fast-paced setting with multiple concurrent projects and tight deadlines
Core Competencies:
- Professional proficiency in English (written and verbal communication)
- Reliable internet connection and appropriate technology setup for remote work
- Flexibility to accommodate US business hours for key meetings and coordination
- Commitment to continuous learning and adaptation to new tools and processes