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SEO/GEO Manager
full-timeDubai

Summary

Location

Dubai

Type

full-time

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About this role

Company Description

At QIMA, we are on a mission to help our clients make products consumers can trust. We have developed compliance solutions for testing, inspection and certification (TIC) that enable supply chain agility, sustainability and product innovation.

Our services are used by 30,000 businesses globally in the consumer products, agri-food and life sciences industries. Backed by more than 6,000 dedicated Qimates worldwide, we bring local expertise and tailored support to every client.

What truly sets us apart is our unique culture of relentless care for our clients, and a commitment to offering intuitive solutions that blend deep tech and human intelligence; this is how QIMA continues to disrupt the Testing, Inspection and Certification industry.

Job Description

QIMA is transforming its marketing organization into a modern, high-performing growth engine, with performance marketing, data, and scalability at its core. In this context, we are looking for a SEO Manager to play a central role in this transformation by leading QIMA’s global organic growth strategy across all divisions.

This role will drive the shift from an agency-led model to strong in-house SEO ownership, ensuring performance continuity while building long-term internal capability across regions and teams. You will be accountable for driving organic lead generation, strengthening high-intent visibility, and delivering measurable contribution to the sales pipeline through structured, scalable SEO frameworks.

You will work closely with Product Marketing, Content, Paid Media and Web UX & CRO managers to ensure organic search fully supports QIMA’s inbound growth.

Key Responsibilities:

  • Define, execute, and continuously optimize QIMA’s global SEO strategy to maximize impact, covering onpage and off-page SEO, website optimization, link-building initiatives, and clear playbook, based on latest best practices and industry standards.
  • Drive qualified organic lead and pipeline growth on priority services, with a strong focus on high-intent and revenue-driving keywords.
  • Lead keyword mapping and content gap analysis by product, division, market and buyer intent.
  • Optimize existing content and work closely with copywriters to recommend and implement changes to landing pages based on performance, intent, and conversion data.
  • Collaborate with the Analytics & Attribution team to develop and optimize SEO performance dashboards (rankings, traffic quality, pipeline influence).
  • Contribute to authority-building initiatives (thought leadership content, long-term keyword strategies, YouTube and video SERP exploration).
  • Enable and train internal stakeholders (content creators, marketers) on SEO best practices and frameworks.
  • Shaping AI frameworks and leveraging AI agents for SE

Qualifications

To succeed in this role, you should have:

  • Strong understanding of search intent, content strategy, and technical SEO fundamentals.
  • Excellent analytical skills with the ability to translate data into clear prioritization and action.
  • Proven experience aligning multiple stakeholders and execution teams in a global environment.
  • Ability to connect SEO performance to tangible business outcomes (pipeline, lead quality, revenue). 
  • Strong communication and collaboration skills to translate global SEO strategy into effective execution at the division level within a matrixed, international organization.
  • Fluency in English (additional languages are a plus).

 

Education & Experience:

  • Master's degree in marketing or equivalent practical experience
  • 3-5 years of SEO experience, including ownership of SEO strategy in complex, multi-market or multi-division organizations.
  • Hands-on experience with SEO and analytics tools (e.g., Ahref, SEMrush, Google Search Console, Google Analytics, Google Tag Manager).
  • Proven experience leading global or regional SEO initiatives and linking performance to business impact.
  • Experience in building or actively using AI agents is a strong plus 

Additional Information

If you're passionate about people and operations management, excel in multicultural environments, and are inspired to develop skills in performance management within a rapidly evolving landscape, we’d love to hear from you! Please send your CV in English.

  • Department: Marketing
  • Workplace Type: Hybrid
  • City: Paris
  • Other facts

    Tech stack
    SEO,Content Strategy,Technical SEO,Analytical Skills,Stakeholder Management,Communication Skills,Collaboration Skills,Keyword Mapping,Content Optimization,Performance Dashboards,Lead Generation,Link-Building,AI Frameworks,Data Analysis,Market Analysis,Conversion Optimization

    About QIMA

    QIMA is more than a testing, inspection, certification, and compliance company: We are on a mission to offer clients smart solutions to make products consumers can trust.

    With a global reach spanning 100+ countries, QIMA serves the consumer products, food and life sciences industries, supporting more than 30,000 brands, retailers, manufacturers, pharma labs and food growers.

    The company combines on-the-ground expertise with digital solutions to bring accuracy and visibility for quality, safety and compliance data.

    What sets QIMA apart is its unique culture: 6,000 employees live and make decisions every day by the QIMA Values. With client passion, integrity, and a commitment to making things simple, QIMA continues to disrupt the Testing, Inspection and Certification industry.

    Team size: 5,001-10,000 employees
    LinkedIn: Visit
    Industry: International Trade and Development
    Founding Year: 2005

    What you'll do

    • The SEO Manager will define and execute QIMA's global SEO strategy, focusing on maximizing impact through on-page and off-page optimization. This role includes driving organic lead generation and collaborating with various teams to support inbound growth.

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    Frequently Asked Questions

    What does a SEO/GEO Manager do at QIMA?

    As a SEO/GEO Manager at QIMA, you will: the SEO Manager will define and execute QIMA's global SEO strategy, focusing on maximizing impact through on-page and off-page optimization. This role includes driving organic lead generation and collaborating with various teams to support inbound growth..

    Why join QIMA as a SEO/GEO Manager?

    QIMA is a leading International Trade and Development company.

    Is the SEO/GEO Manager position at QIMA remote?

    The SEO/GEO Manager position at QIMA is based in Dubai, Dubai, United Arab Emirates. Contact the company through Clera for specific work arrangement details.

    How do I apply for the SEO/GEO Manager position at QIMA?

    You can apply for the SEO/GEO Manager position at QIMA directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about QIMA on their website.