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Pure Fishing

Senior Vice President, FP&A

full-time•Columbia, Charleston

Summary

Location

Columbia, Charleston

Type

full-time

Experience

10+ years

Company links

WebsiteLinkedInLinkedIn

About this role

About Pure Fishing

Pure Fishing is the world’s largest fishing tackle company, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, PENN®, Shakespeare®, Ugly Stik®, Plano®, and many more. We’re passionate about delivering high quality products for every kind of angler—from weekend hobbyists to tournament pros.

Senior Vice President, FP&A

 

Role Overview

 

  • Highly visible and critical leadership role overseeing a high-impact finance function that influences every aspect of the business, from commercial strategy to manufacturing performance.
  • Serves as a key enterprise finance leader on a collaborative, transparent, and data-driven executive team.
  • Partners closely with Sales, Marketing, Product, Operations, and Supply Chain to align financial goals with operational capabilities and long-term strategic objectives.
  • Directly drives company growth and operational success by shaping major strategic decisions, including product innovation, network optimization, supply chain strategy, and organizational transformation.
  • Newly created role designed as a CFO succession opportunity, offering significant development and executive exposure. Will gain experience preparing the company for a future strategic transaction, contributing meaningfully to enterprise readiness.

 

Key Responsibilities

 

Strategic Financial Leadership

  • Lead the enterprise-wide financial planning, budgeting, and forecasting processes with full visibility across Commercial, Supply Chain, and Manufacturing.
  • Provide strategic insights on revenue, margin, cost structure, demand trends, and operational performance to executive leadership and the Board.
  • Develop and maintain KPIs that measure commercial effectiveness and manufacturing health such as cost per unit, labor efficiency, yield, throughput, and inventory performance.
  • Drive long-range financial planning that integrates market demand, product strategy, and manufacturing capacity.

 

Commercial Finance & Business Partnering

  • Serve as a strategic finance partner to Sales, Marketing, and Product teams.
  • Perform financial modeling, scenario planning, and ROI evaluations for new products, market expansion, and customer initiatives.
  • Optimize profitability through pricing architecture, discount frameworks, customer segmentation, and product mix analysis.
  • Assess risks and opportunities related to demand planning, sales pipeline, manufacturing constraints, and inventory strategy

 

Operational & Performance Management

  • Oversee FP&A support for global manufacturing operations, including plant financials, cost accounting, and production variance analysis.
  • Partner with Operations leadership to evaluate capital investments, automation, network optimization, and supply-chain transformation.
  • Drive continuous improvement in enterprise reporting, forecasting tools, analytics capabilities, and financial automation.
  • Lead monthly and quarterly performance reviews with clear, actionable recommendations to improve operational efficiency and profitability.

 

Leadership & Team Development

  • Build, lead, and elevate a high-performing global FP&A and Operational Finance organization.
  • Foster a culture of analytical excellence, cross-functional collaboration, and strategic thinking.
  • Develop and mentor finance leaders capable of supporting a complex, manufacturing-driven global enterprise.

 

Pivotal Experience & Expertise

 

Finance Leadership Experience

  • 15+ years of progressive FP&A, Operational Finance, or Corporate Finance experience, including senior executive leadership in a public or private equity backed company. Brings experience with financial modeling, analytics, forecasting tools, and business intelligence programs. MBA or CPA preferred.

 

Business Partnership

  • Strong executive presence with the ability to influence, communicate, and drive outcomes at all levels, including the Board. Brings the financial acumen, gravitas and pace to thrive with a supportive sponsor.

 

Industry Experience

  • Experience working for a complex manufacturing business with a multi-site footprint is required. Brings a strong understanding of plant financials, standard costing, BOM analysis, supply chain finance, and operational performance metrics.

 

Scale and Complexity

  • Experience within a global company of comparable size and scale, either in revenue, market cap and/or headcount.

 

Leadership Capabilities

  • Shapes Strategy: Sees ahead and clearly focuses on the “big picture” to anticipate future trends; can articulate possibilities and create competitive break-through plans and strategies.
  • Drive for Results: An execution-oriented growth-driver that continuously improves and streamlines processes for efficiency and value-creation; connects all business activity to the bottom-line; has a “doing more with less every year” mentality.
  • Inspire and Influence: Creates a compelling and inspired vision or sense of purpose; communicates clearly and concisely with internal and external stakeholders to align on the mission and plan of the company.
  • Build Talent and Teams: Develops others by hiring exceptional talent; sets clear and measurable expectations while empowering and motivating teams to achieve these goals; provides candid feedback; leverages diversity of thought, experience, and capability.

What you'll do

  • The Senior Vice President, FP&A will lead the financial planning, budgeting, and forecasting processes while providing strategic insights to executive leadership. This role also involves partnering with various departments to align financial goals with operational capabilities.

About Pure Fishing

With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing is the leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia, Berkley, Fenwick, Frabill, Penn, Pflueger, Plano, Shakespeare, SpiderWire, Stren, and Ugly Stik. We are a passionate team dedicated to creating memorable experiences by helping anglers everywhere have more fun catching more fish. Our Commitment to Excellence at Pure Fishing: At Pure Fishing, we are committed to more than just making world-class fishing gear. We are dedicated to creating a positive impact on our employees, customers, communities, and the environment. Our promise is to: Empower Our Team: We foster a culture where every voice is valued and innovation thrives. Sustainability: We’re dedicated to preserving our waters and wildlife for future generations. Customer-Centric Innovation: Our focus is on continuously improving to meet the evolving needs of anglers. Together, we’re building a future where passion and purpose come together. Join us in our commitment to excellence, every day.

Ready to join Pure Fishing?

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Frequently Asked Questions

What does a Senior Vice President, FP&A do at Pure Fishing?

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As a Senior Vice President, FP&A at Pure Fishing, you will: the Senior Vice President, FP&A will lead the financial planning, budgeting, and forecasting processes while providing strategic insights to executive leadership. This role also involves partnering with various departments to align financial goals with operational capabilities..

Is the Senior Vice President, FP&A position at Pure Fishing remote?

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The Senior Vice President, FP&A position at Pure Fishing is based in Columbia, South Carolina, United States and Charleston, South Carolina, United States. Contact the company through Clera for specific work arrangement details.

How do I apply for the Senior Vice President, FP&A position at Pure Fishing?

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You can apply for the Senior Vice President, FP&A position at Pure Fishingdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.
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