About Pure Fishing
Pure Fishing is the world’s largest fishing tackle company, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, PENN®, Shakespeare®, Ugly Stik®, Plano®, and many more. We’re passionate about delivering high quality products for every kind of angler—from weekend hobbyists to tournament pros.
Senior Vice President, FP&A
Role Overview
- Highly visible and critical leadership role overseeing a high-impact finance function that influences every aspect of the business, from commercial strategy to manufacturing performance.
- Serves as a key enterprise finance leader on a collaborative, transparent, and data-driven executive team.
- Partners closely with Sales, Marketing, Product, Operations, and Supply Chain to align financial goals with operational capabilities and long-term strategic objectives.
- Directly drives company growth and operational success by shaping major strategic decisions, including product innovation, network optimization, supply chain strategy, and organizational transformation.
- Newly created role designed as a CFO succession opportunity, offering significant development and executive exposure. Will gain experience preparing the company for a future strategic transaction, contributing meaningfully to enterprise readiness.
Key Responsibilities
Strategic Financial Leadership
- Lead the enterprise-wide financial planning, budgeting, and forecasting processes with full visibility across Commercial, Supply Chain, and Manufacturing.
- Provide strategic insights on revenue, margin, cost structure, demand trends, and operational performance to executive leadership and the Board.
- Develop and maintain KPIs that measure commercial effectiveness and manufacturing health such as cost per unit, labor efficiency, yield, throughput, and inventory performance.
- Drive long-range financial planning that integrates market demand, product strategy, and manufacturing capacity.
Commercial Finance & Business Partnering
- Serve as a strategic finance partner to Sales, Marketing, and Product teams.
- Perform financial modeling, scenario planning, and ROI evaluations for new products, market expansion, and customer initiatives.
- Optimize profitability through pricing architecture, discount frameworks, customer segmentation, and product mix analysis.
- Assess risks and opportunities related to demand planning, sales pipeline, manufacturing constraints, and inventory strategy
Operational & Performance Management
- Oversee FP&A support for global manufacturing operations, including plant financials, cost accounting, and production variance analysis.
- Partner with Operations leadership to evaluate capital investments, automation, network optimization, and supply-chain transformation.
- Drive continuous improvement in enterprise reporting, forecasting tools, analytics capabilities, and financial automation.
- Lead monthly and quarterly performance reviews with clear, actionable recommendations to improve operational efficiency and profitability.
Leadership & Team Development
- Build, lead, and elevate a high-performing global FP&A and Operational Finance organization.
- Foster a culture of analytical excellence, cross-functional collaboration, and strategic thinking.
- Develop and mentor finance leaders capable of supporting a complex, manufacturing-driven global enterprise.
Pivotal Experience & Expertise
Finance Leadership Experience
- 15+ years of progressive FP&A, Operational Finance, or Corporate Finance experience, including senior executive leadership in a public or private equity backed company. Brings experience with financial modeling, analytics, forecasting tools, and business intelligence programs. MBA or CPA preferred.
Business Partnership
- Strong executive presence with the ability to influence, communicate, and drive outcomes at all levels, including the Board. Brings the financial acumen, gravitas and pace to thrive with a supportive sponsor.
Industry Experience
- Experience working for a complex manufacturing business with a multi-site footprint is required. Brings a strong understanding of plant financials, standard costing, BOM analysis, supply chain finance, and operational performance metrics.
Scale and Complexity
- Experience within a global company of comparable size and scale, either in revenue, market cap and/or headcount.
Leadership Capabilities
- Shapes Strategy: Sees ahead and clearly focuses on the “big picture” to anticipate future trends; can articulate possibilities and create competitive break-through plans and strategies.
- Drive for Results: An execution-oriented growth-driver that continuously improves and streamlines processes for efficiency and value-creation; connects all business activity to the bottom-line; has a “doing more with less every year” mentality.
- Inspire and Influence: Creates a compelling and inspired vision or sense of purpose; communicates clearly and concisely with internal and external stakeholders to align on the mission and plan of the company.
- Build Talent and Teams: Develops others by hiring exceptional talent; sets clear and measurable expectations while empowering and motivating teams to achieve these goals; provides candid feedback; leverages diversity of thought, experience, and capability.