Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

The primary focus for this role is to distinguish and position Prudential’s solutions in the market.

You will own the product story, lead the go-to-market, and execute integrated campaigns for Prudential’s flagship products across savings/endowment, investment-linked, index-linked and protection categories. You’ll translate product features and complexities into clear customer value, equip multi-channel distribution to market with confidence, and strengthen each product’s commercial impact, while ensuring fair representation, proper disclosures and regulatory compliance.

Job Description:

Product Proposition & positioning:

• Build customer-insights backed product value propositions and message maps for priority segments (mass, affluent, HNW); craft naming, build product narrative, proof points, and easy to understand product explanations.

• Partner with Investments to craft ILP fund narrative that make investment strategies easy to understand and relatable for customers and distribution.

• Ensure consistency of tone, visuals, and plain-language standards across all product marketing materials

Go-to-market (GTM) Planning and Execution

• Lead end-to-end GTM for launches and enhancements: define objectives, target audiences, channel roles, media/creative briefs, content plan, roll-out plan, and post launch optimisation.

• Identify tactical opportunities from market insights to strengthen product presence and help channels to reach targeted demographics.

• Coordinate cross-functionally collaboration with Product, Actuarial, Investments, Distribution, Digital and Brand, Corporate Affairs and Compliance.

• Manage agencies and budgets to deliver on time and on brand.

• Drive full-funnel marketing with digital, events, corporate affair team and channel owners: campaigns, landing pages, SEO/SEM, social, email/CRM, webinars, events, etc.

Sales enablement and Channel alignment:

• Conceptualise and deliver sales enablement assets that build product confidence and conversion, including brochure, pitch deck, videos, playbooks, placemats, objection handling FAQs, calculators/illustrations etc.

• Develop rapport and partner with internal and external stakeholders to gather insights, identify learning gaps and pain points, and develop clear action plan to address them.

• Apply creative approaches to capture and respond to post launch feedback and issues.

Performance and Analysis:

• Define and track KPIs: APE, NBP, Segment adoption, attach rates, funnel conversion, leads etc.

• Build dashboards with Analytics and drive actions from insights

• Uses data and insights to drive marketing decisions and refresh customer propositions to optimise results and recommend improvements.

Regulation and Governance

• Embed fair-dealing, suitability, and non-promissory language for all marketing materials

• Maintain a disclaimer library and audit-ready approvals pack in partnership with Compliance/Legal

• Conduct annual attestation and updated exercise to ensure materials are relevant and compliant.

Who we are looking for:

• A great team player who brings energy, ideas and fun to the daily work.

• Strong planning, organisation and problem-solving stills.

• Strategic thinker, strong communicator, and influencer across multiple functions.

• Excellent written and visual communication skills, including the ability to present with impact.

• Able to brief creative teams and simplify complex ideas/concepts into clear, engaging messages.

• Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently.

• Able to thrive in a dynamic, fast-paced, ambiguous, collaborative and cross-functional environment.

• Self-starter with a sense of urgency, ability to work without close supervision.

• Proficient in MS Office and data analysis

Working Experience:

• 8-12 years’ experience in product marketing within life insurance or wealth management, covering savings/endowments, ILP/index-linked, and protection.

• At least 5 years of hands-on experience in managing and executing life insurance product launches and product marketing campaigns. 

• Proven success in leading product launches and improving commercial performance with marketing initiatives.

Education:

• Degree in Marketing, Business, Finance/Economics, or related.

• Professional credentials such as CMFAS or equivalent are an advantage.

 

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.