Director, Web Strategy and Optimization
full-time•$95k - $130k
About this role
The work we do has an impact on millions of lives, and you can be a part of it.
We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most.
JOB TITLE: Director, Web Strategy & Optimization
REPORTS TO: Senior Director, Web Strategy and Governance
OBJECTIVE:
The Lead Associate of Web Strategy and Optimization will ensure our websites and digital experiences are “competitively fit” by combining user experience analysis, digital performance measurement, and optimization strategies. This role will help us better understand user behaviors, identify friction points, and act on opportunities to enhance engagement, conversion, and brand perception across our digital ecosystem. This role will lead the development and execution of strategies that ensure our websites and digital experiences deliver exceptional performance and user engagement. This role requires a seasoned leader with deep expertise in digital analytics, optimization, and user experience, combined with the ability to influence cross-functional teams and drive measurable business outcomes.
Responsibilities:
Strategic Direction & Leadership
•Define and implement web optimization strategies that align with organizational objectives and enhance customer experience.
•Serve as a thought leader on digital best practices, emerging technologies, and optimization methodologies.
•Lead and mentor [digital team members], fostering a culture of innovation, continual improvement and accountability.
Performance Analysis & Optimization
•Leverage platforms like Google Analytics, FullStory, PowerBI, and other tools to identify friction points and opportunities.
•Establish KPIs and dashboards to monitor engagement, conversion, and overall digital performance.
•Translate insights into actionable recommendations that improve user experience and business results.
•Manage onsite search improvements and content gap analysis to meet evolving user needs.
•Champion A/B testing, personalization, and SEO strategies to maximize visibility and engagement.
Cross-Functional Collaboration
•Partner with Marketing and IT teams to ensure seamless execution of optimization initiatives.
•Influence cross-functional stakeholders to prioritize digital optimization, make data-driven decisions on customer experience, and adopt best practices across platforms.
QUALIFICATIONS:
•10+ years of experience leading strategic digital initiatives, user experience, digital analytics and web optimization, including 8+ years in leadership roles.
•Experience in Agile and Scrum product development methodologies.
•Proven ability to collaborate and lead cross-functional teams
•Advanced proficiency in digital analytics, SEO, UX research, and optimization platforms and tools.
•Strong communication and influencing skills, with experience presenting to senior stakeholders.
•Preferred: 6+ years in the insurance and/or financial services industries.
$95,000 - $130,000 a year
Protective’s targeted compensation for this position is $95k-$130k. Actual salaries may vary depending on factors, including but not limited to, job location, skills, and experience. The range listed is just one component of Protective’s total compensation package for employees. This position also offers additional incentive opportunities through an annual incentive based on individual and Company performance.
Employee Benefits:
We aim to protect the wellbeing of our employees and their families with a broad benefits offering. In addition to offering comprehensive health, dental and vision insurance, we support emotional wellbeing through mental health benefits and an employee assistance program. Work/life balance is important and Protective offers a variety of paid time away benefits (e.g., paid time off, paid parental leave, short-term disability, and a cultural observance day). The financial health of our employees is just as important as physical and emotional health. Some of the financial wellbeing benefits include contributions to healthcare accounts, a pension plan, and a 401(k) plan with Company matching. All employees are encouraged to protect their overall wellbeing by engaging in ProHealth Rewards, Protective’s platform to improve wellbeing while earning cash rewards.
Eligibility for certain benefits may vary by position in accordance with the terms of the Company’s benefit plans.
Accommodations for Applicants with a Disability:
If you require an accommodation to complete the application and recruitment process due to a disability, please email [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application and recruitment process.
Please note that the above email is solely for individuals with disabilities requesting an accommodation. General employment questions should not be sent through this process.
We are proud to be an equal opportunity employer committed to being inclusive and attracting, retaining, and growing an inclusive workforce.
What you'll do
- The Director of Web Strategy and Optimization will define and implement web optimization strategies to enhance customer experience and lead the development of strategies for exceptional digital performance. This role involves leveraging analytics to identify opportunities for improving user engagement and conversion.
About Protective
We have been alerted to fraudulent career postings as well as outreach from fake recruiters on LinkedIn. Please be aware that Protective will never ask for banking information for equipment or email you from a domain outside of @protective.com. While we use channels like Indeed and LinkedIn to post authentic job postings, you can always validate the legitimacy of those postings by comparing them to those listed on our careers page (www.protective.com/careers). Report fake job postings on the Report Fraud page of our website: protective.com/report-fraud
Through its subsidiaries, Protective offers life insurance, annuity and asset protection solutions and is helping more than 14.4 million people protect what matters most. Protective’s more than 3,800 employees put people first and deliver on the company’s promises to customers, partners, colleagues and communities - because we’re all protectors. With a long-term focus, financial stability and commitment to doing the right thing, Protective Life Corporation, a subsidiary of Dai-ichi Life Holdings, Inc.(TSE:8750), has $118 billion in assets, as of Dec. 31, 2023. Protective is headquartered in Birmingham, Alabama, and supported by a robust virtual workforce and core sites in the greater Cincinnati area and St. Louis. For more information about Protective, visit www.protective.com.
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Frequently Asked Questions
What does Protective pay for a Director, Web Strategy and Optimization?
Protective offers a competitive compensation package for the Director, Web Strategy and Optimization role. The salary range is USD 95k - 130k per year. Apply through Clera to learn more about the full compensation details.
What does a Director, Web Strategy and Optimization do at Protective?
As a Director, Web Strategy and Optimization at Protective, you will: the Director of Web Strategy and Optimization will define and implement web optimization strategies to enhance customer experience and lead the development of strategies for exceptional digital performance. This role involves leveraging analytics to identify opportunities for improving user engagement and conversion..
How do I apply for the Director, Web Strategy and Optimization position at Protective?
You can apply for the Director, Web Strategy and Optimization position at Protectivedirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.