About this role
Job Description:
- Consulting and guiding brand teams on their brand positioning as well as their advertising, from strategy and equity development to creative briefing and evaluation of executions, across all content types (social, videos, O2O, in-store etc).
- Collaborate and work together with internal brand teams and crafting a holistic marketing plan which are Brand Building Coordinated.
- Provide a top-line strategic view by reviewing all communication across external creative partners and internal brand teams.
- Identifying award-winning works that are multifaceted and sell to strive business' objectives
- Crafting new brand building knowledges that lead industry development, mentoring marketing skills to improve on capabilities within P&G.
Skills:
Insight Development; Design of Experiments (DOE); Content Creation; Customer Needs; Brand Identity Creation; Campaign Strategies; Brand Equity; Brand Strategy; Asset Creation; Brand Planning
Qualification:
- You are a strategic problem solver and possess a true passion for advertising in all forms.
- Deep familiarity with the China market
- Excellent forward-thinking, strategic and leadership skills
- Strong negotiator with ability to navigate difficult conversations
- Strong interpersonal skills both in Chinese and English are highly-preferred.
- 7-10 years' experience, and a strong background of developing successful communication/ marketing programs across contact points. This experience could have come from working at an agency (traditional or digital) or at one of media/ commerce platform companies, in any marketing-related subject area such as Communications/ CMK/Brand/ Design.
- Prepared to move out of the “up-or-out” line marketing career path; and accept a career shift to an expertise career path.
- Willing to live in Guangzhou
Other facts
About Procter & Gamble
P&G was founded more than 185 years ago as a soap and candle company. Today, we’re one of the world’s largest consumer goods companies and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®.
The design, development, growth and success of these products—and many more—is thanks to the innovative and insightful minds of our people. From Day 1, you’ll help make everyday life easier for our 5 billion consumers.
There is no single equation for success at P&G, because no two P&G people or careers are alike. Just as we strive to deliver a superior consumer experience, we aim to deliver a superior employee value equation as well. With our large global footprint, there are many opportunities to work with P&G in multiple locations. We offer opportunities in approximately 70 countries and continually aim to attract, reward and advance the finest people in the world.
Here, we want you to get your career off to a fast start. That's why we don't have any rotational development programs or gradual ramping-up periods: you’ll be able—and encouraged—to dive right in from Day 1. Join us and help make life better through meaningful work that makes an impact from Day 1.
What you'll do
- The Integrated Communication Director will consult and guide brand teams on brand positioning and advertising strategies across various content types. They will collaborate with internal teams to craft holistic marketing plans and provide strategic oversight on communication efforts.
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