Marketing Manager

Job title: Marketing Manager

Reports to: Director of Marketing 

Department: Marketing

Location: Alpharetta, GA (Hybrid)

Grade: 17

About Priority: 

Priority Technology Holdings, Inc. is a leading financial technology company on a mission to deliver a personalized, easy-to-adopt financial toolset that accelerates cash flow and optimizes working capital for businesses. Our vision is to eliminate the barriers to unlocking revenue - empowering businesses to grow faster and operate smarter.

We achieve this through the Priority Commerce Engine, an innovative platform that combines payables, acquiring, and banking and treasury solutions. This unified approach allows businesses to streamline financial operations, reduce unnecessary costs, and uncover new revenue opportunities.

At Priority, we're driven by results. We expect our people to be known for results - bringing expertise, momentum, and relentless focus to every challenge, helping our clients and each other thrive.

About the Role:

The Marketing Manager will lead go-to-market planning and execution for a portfolio of Priority’s high-growth businesses, including Priority Commerce Sports and select Priority Tech Ventures initiatives. 

This is a green-field opportunity to shape brand positioning, drive lead generation, and develop integrated marketing programs across distinct vertical markets, from fan experiences and 

franchise operations to healthcare benefits and real estate tech. This role is ideal for a versatile, hands-on marketer who thrives in an entrepreneurial environment and understands how to activate vertically tailored campaigns that create enterprise opportunities.  

Responsibilities: 

Strategic Planning & Execution

• Develop and execute integrated marketing plans for Priority Sports and Entertainment, and select Priority Tech Ventures portfolio products aligned to business goals and revenue targets. 

• Build differentiated messaging and positioning for each solution, tailored to buyer personas and vertical use cases (e.g., sports franchises, venue operators, HR benefits managers, property managers).

Campaign Development

• Create and launch demand generation programs across digital, paid media, events, and email to drive MQLs for assigned business lines.

• Own content strategy for each vertical, including case studies, solution briefs, landing pages, and social media content.

• Launch and manage ABM campaigns with appropriate lead nurturing.

Cross-Functional Collaboration

• Partner with business unit leaders, product marketing, and sales to align marketing strategy with sales enablement and GTM goals.

• Coordinate with external agencies or internal creative teams on campaign production, performance analytics, and optimization.

Brand, Partnerships & Channel Oversight

• Support the execution and activation of marketing partnerships with professional and collegiate sports teams, including co-branded campaigns, in-venue promotions, and partner-specific creative.

• Ensure brand consistency across all marketing touchpoints while flexing voice and visuals appropriately for each market.

• Manage digital presence (web pages, SEO/PPC, organic social, and LinkedIn advertising) for all assigned products and business units.

Measurement & Reporting

• Define KPIs and dashboards to measure marketing effectiveness across channels and campaigns.

• Track marketing project timelines, budget utilization, and campaign ROI using CRM and marketing automation tools.

What Success Looks Like:

Success for a Marketing Manager is consistently driving measurable business results through strong execution, collaboration, and optimization—while building scalable programs that support growth.

Candidate Requirements:

• Bachelor’s degree in Marketing, Communications, or related field.

• 5–7 years of enterprise B2B marketing experience, ideally in technology, fintech, healthtech, or vertical SaaS.

• Proven success building and executing full-funnel marketing programs for diverse product lines or business units.

• Experience marketing in industry-specific verticals (e.g., sports/entertainment, healthcare, real estate) a strong plus.

• Ability to balance strategic planning with execution.

Preferred  Requirements:

• Agency experience desired but not required. 

• Sports experience or in-depth knowledge of major league / collegiate sports is also a plus.

• Strong content creation and storytelling skills tailored to different audience segments.

• Flexible team player with strong collaboration and project management capabilities.

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Work Environment & Culture:

We believe that performance and experience go hand in hand - an exceptional employee experience is earned through contribution. We are a results-driven team, grounded in our core values: ownership, authenticity, service, trust, innovation, and camaraderie.

Our culture is built for those who want to make an impact. We challenge each other to grow, celebrate progress, and support one another through shared goals and real connection. Whether you're building technology, serving clients, or supporting internal teams, you’ll be part of a company that empowers you to perform at your best and be known for results.

Compensation and Benefits:

Compensation range:  $100,700 - $133,000
We invest in the whole employee - personally and professionally. Our benefits package is designed to support your well-being, growth, and success - both inside and outside of work.

Financial Wellness

• Bonus programs

• 401(k) match

• Employee Stock Purchase Program (ESPP)

• HSA and FSA options

• Financial wellness resources and employee discount programs

Health & Well-being

• Medical, dental, and vision coverage

• Mental health support for employees and dependents through Lyra Health

• Family planning and women’s health benefits through Carrot

• Gym membership reimbursement and virtual wellness programs (including yoga)

Time Off

• 3 weeks PTO to start, with unlimited PTO after year one

Growth & Development

• Education expense reimbursement

• Leadership development programs

• Certified Payments Professional (CPP) certification support

We believe great performance starts with feeling supported - and we’ve built our benefits with that in mind.

Traditional Physical Requirements:

• Requires prolonged sitting, standing, bending, stooping and stretching.

• Requires the ability to lift 10 pounds.

• Requires eye-hand coordination, manual dexterity and a normal range of hearing and vision (with or without correction).

Join our team at Priority Technology Holdings, Inc. and be part of a dynamic and innovative company that is transforming the financial technology landscape. Together, we can shape the future of payments and banking solutions while providing unmatched value to our clients.