What You'll Do

Do you have a passion for storytelling and creating best in class marketing strategy?

 

As a Lead Nurture Strategist on our B2C Segment Marketing Team, you will play a pivotal role in developing and activating an education content strategy serving our individual participant investment planning and products.

 

You’ll deliver content across media to engage, educate and retain our target audience. Your primary goal will be to build a comprehensive content strategy that drives engagement, education and grows participant confidence in their unique financial journey, while ultimately contributing to the company's growth and success through strategic content initiatives.

 

What you’ll do:

• Develop and implement long-term education strategies in line with individual participant personal investment marketing objectives. Identify target audience personas, content themes, and journey-specific content support. Establish consistent content themes across audiences and broaden activation strategies to all relevant media.
• Collaborate with internal and external resources to produce high-quality, engaging content in various formats. This includes articles, infographics, webinars, videos, podcasts, and social media posts. Identify partnership opportunities with content creators or featured presenters for speaking engagements.
• Apply content to multiple distribution channels to enhance content reach and visibility. This includes email newsletters, webinars, video and podcast distribution, social media platforms, and focused SEO initiatives. Use creative thinking to identify new opportunities for content distribution.
• Execute educational marketing journeys. Ensure all content is optimized for Conversion Rate Optimization (CRO), resonates with the target audience and meets brand expectations and strategic goals.
• Regularly analyze and report on content marketing performance using relevant metrics and analytics tools. Use insights to refine strategies, optimize content, and drive continuous improvement.
• Collaborate closely with the participant education content team and cross-functional teams, including marketing, communications, sales, product development, and the Principal.com product owners.
• Stay informed about industry trends, competitor activities, and new technologies to inform content strategies and maintain a competitive edge.

Who You Are

• Bachelors degree or equivalent experience.
• 6+ years of experience in content marketing, preferably in a B2C environment.
• 4+ years of experience in marketing strategy within managed services in the Financial Services and/or Fintech industry, with demonstrated experience supporting financial education content strategies for wealth management, personal investing, or financial advice offerings.
• Advanced knowledge of multi-channel content marketing including social platforms, video distribution, podcast distribution and search optimization.
• Project and time management skills required for working within a fast-paced, nuanced business; must be able to juggle multiple projects and timelines at once. 
• Excellent communication and collaboration skills.
• Solid strategic and critical thinking skills. 
• Strong analytical skills and familiarity with content analytics tools.
• Experience with content management systems (CMS) and marketing automation platforms is a plus.

Salary Range Information

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)

$104400 - $150000 / year

Time Off Program

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.

Pension Eligible

Yes

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Investment Code of Ethics

For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window

We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.

Original Posting Date

1/7/2026

Most Recently Posted Date

1/7/2026

LinkedIn Remote Hashtag

#LI-Remote