What You'll Do

At Principal®, our brand is more than a logo. It’s a promise built on trust, clarity, and global consistency. We’re looking for a Brand Management Senior Strategist (or Lead, depending on experience) to help protect and strengthen our brand globally.
 

What You’ll Do

You’ll work alongside brand leadership, legal, risk, compliance, and global marketing partners to guide decisions that protect brand integrity, enhance reputation, and build long‑term brand equity.

 

Brand Governance & Reputation

• Lead enterprise-wide brand governance to ensure global consistency.
• Mature the operating model for brand management, building scalable processes across the business.
• Serve as the subject matter expert on logo and mark usage.
• Lead governance reviews for high-impact decisions, such as naming, endorsements, partnerships, and testimonials.
• Advise on brand considerations in mergers, acquisitions, and integrations.

 

Brand Architecture & Royalty Programs

• Own and maintain the enterprise brand architecture strategy and framework—ensuring consistent deployment to maximize brand equity and minimize complexity across products and markets.
• Establish guardrails for co-branding and co-marketing partnerships.
• Provide guidance on brand royalty programs to ensure alignment with brand value.

 

Trademark & Intellectual Property

• Partner with Legal/IP to align trademark strategy with business and brand priorities.
• Provide brand-focused input on trademark filings, renewals, and enforcement decisions.
• Translate name and trademark clearance search findings into clear recommendations for marketing and product teams.
• Oversee domain strategy and monitor for misuse or infringement.

Who You Are

• Bachelor’s degree in marketing, communications, business, or a related field—or equivalent.
• Senior Strategist: 6+ years in brand management
• Lead Strategist: 8+ years with demonstrated experience operating at a higher strategic level.
• Experience working with Legal/IP, compliance, or risk teams.

 

Highly Preferred Experience

• Background in financial services.
• Experience working within a Fortune 250 or Fortune 500 environment.
• Experience supporting or managing global brands.
• Interest in leveraging AI to evolve brand practices.

 

Ideal Candidate
Strategic, analytical thinker who translates vision into action. Communicates clearly, influences decisions, and navigates ambiguity with curiosity, empathy, and integrity. Detail-oriented yet big-picture focused.

 

Why Join Us?

You’ll play an important role in shaping how Principal shows up to around the world—ensuring our brand remains clear, consistent, and respected. If you’re ready to influence at scale, drive high‑impact brand decisions, and help build and protect a brand that is recognized globally, we’d love to meet you.

Salary Range Information

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)

$104400 - $155000 / year

Time Off Program

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.

Pension Eligible

Yes

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Investment Code of Ethics

For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window

We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.

Original Posting Date

1/21/2026

Most Recently Posted Date

1/21/2026