Description

The Vice President of Sales & Marketing is a senior executive responsible for driving revenue growth, brand positioning, and customer experience excellence across Premier’s Charter, MRO, and FBO businesses. This role is not a sales-only position. Marketing leadership, brand development, and demand generation are core responsibilities. Reporting directly to the CEO, this role will lead the development and execution of Premier’s commercial strategy, overseeing both sales and marketing functions while fostering a culture of collaboration and cross-selling grounded in real aviation operating dynamics.

Commercial Strategy & Executive Leadership

- Develop and execute an integrated sales and marketing strategy across Charter, MRO, and FBO business lines.

- Establish revenue goals, KPIs, forecasting models, and performance metrics aligned with Premier’s growth objectives.

- Serve as a key member of the executive leadership team, contributing to long-term strategic planning and expansion initiatives.

- Ensure commercial strategies align with operational capacity, service quality, and safety priorities.

Charter Growth Strategy (Retail & Wholesale)

Retail Charter (Indirect Oversight)

Lead growth initiatives focused on end-passenger retail charter demand, not aircraft ownership.

Design and deploy FBO-based retail charter targeting programs, including:

Identifying passengers arriving at Premier FBOs on third-party or competitor aircraft

Developing compliant, professional referral workflows that convert FBO interactions into future retail charter opportunities

Create training programs and playbooks for:

Customer Service Representatives

Line Service Technicians

FBO General Managers

To identify and appropriately introduce Premier Charter services without disrupting the customer experience.

Wholesale Charter (Indirect Oversight)

Provide strategic leadership for wholesale charter relationships without direct transactional involvement.

Ensure wholesale charter activity:

Supports fleet utilization goals

Aligns with margin and brand objectives

Does not conflict with retail charter positioning

Maintain senior-level broker relationships while empowering operational teams to manage day-to-day execution.

MRO Growth Strategy

Drive MRO revenue growth by targeting:

All current base tenants at Premier FBOs

Frequent transient operators utilizing Premier FBOs

Operators at competing airports within the geographic reach of Premier MRO facilities

Develop structured outreach programs to convert FBO customers into long-term MRO clients.

Lead initiatives to capture MRO business from competitor FBO base tenants by emphasizing service quality, turnaround time, transparency, and relationship-driven execution.

Partner with MRO leadership to align sales strategy with capacity planning and service delivery excellence.

FBO Revenue Expansion

Increase FBO utilization by strengthening relationships with operators already engaged through MRO services.

Position Premier FBOs as preferred stops for operators flying regionally and nationally.

Work closely with FBO General Managers to:

Identify high-value operator and aircraft profiles

Increase fuel loyalty, hangar occupancy, and ancillary service utilization

Ensure frontline teams understand when and how to surface MRO and charter opportunities appropriately.

Cross-Selling & Revenue Synergy Initiatives

Develop and execute intentional, aviation-realistic cross-selling strategies that enhance customer experience while increasing lifetime value:

 MRO, FBO & Charter

Encourage MRO customers to utilize Premier FBO services and, where appropriate, consider charter as a supplemental travel solution.

FBO, MRO

Proactively market MRO services to:

-Premier FBO base tenants

-Transient operators

-Competitor FBO base tenants and nearby airports within MRO service regions

Retail Charter via FBO Touchpoints

Establish structured programs that allow FBO teams to ethically and professionally introduce retail charter offerings to passengers of third-party operators.

Wholesale Charter Alignment

Ensure wholesale charter benefits indirectly from strong FBO and MRO experiences without channel conflict.

Culture & Enablement

Build a company-wide culture of collaboration through training, incentives, and leadership alignment—always prioritizing safety, service quality, and customer trust.

Marketing, Brand & Demand Generation

Own Premier’s brand strategy across all business lines.

Lead digital marketing initiatives focused on:

-Brand awareness

-Lead generation

-Account-based marketing (ABM) for MRO and FBO targets

Oversee CRM, marketing automation, and data strategy to ensure actionable insights across sales and operations.

Ensure consistent messaging across websites, sales materials, events, and digital campaigns.

Measure and optimize marketing ROI through data-driven reporting.

Team Leadership & Cross-Functional Alignment

Build, mentor, and lead integrated sales and marketing teams across Charter, MRO, and FBO.

Establish a performance-driven, collaborative culture with clear accountability.

Partner closely with Operations, Finance, and executive leadership to ensure seamless execution from sale through service delivery.

Act as a visible leader across all Premier locations through regular on-site engagement.

Requirements

8–10+ years of executive leadership experience overseeing both sales and marketing functions.

Demonstrated success growing aviation, transportation, or high-end service businesses.

Proven experience in both B2C and B2B environments.

Deep understanding of:

Retail vs. wholesale charter dynamics

FBO operations and customer behavior

MRO sales cycles and operator decision-making

Strong background in digital marketing, CRM systems, and modern sales enablement tools.

Strategic, analytical, and highly collaborative leadership style.

Exceptional communication and relationship-building skills.

Ability to thrive in a remote executive role with frequent travel.

Why This Role Matters

This is a true growth leadership role, not a transactional sales position. The Vice President of Sales & Marketing will define how Premier scales intelligently aligning brand, demand generation, sales execution, and operational excellence to deliver an industry-leading customer experience and sustainable revenue growth.