This is a production-focused web design role. Designers work directly inside Popmenu’s
proprietary web builder to deliver ready-to-launch client websites. The role blends visual design
with light front-end styling using HTML and CSS to ensure responsiveness, accessibility, and
polish. This is not a software engineering role, no JavaScript frameworks, application
development, or from-scratch builds. Success in this role comes from strong design judgment,
comfort working within templates, and the ability to use CSS to refine and resolve layout issues
efficiently.

Responsibilities
• Build and configure client websites directly within Popmenu’s proprietary web builder,
designing in production rather than creating mockups
• Apply HTML and CSS to refine layouts, ensure responsiveness, and meet ADA
requirements
• Execute efficient, template-based site builds while maintaining visual quality and brand
alignment
• Contribute to site redesign projects, updating layouts, styles, and clearly scoped
components as assigned
• Support the broader design team by assisting with design support requests, fixes, and
enhancements across active sites
• Participate in QA and internal reviews, identifying layout, styling, accessibility, and
content issues before sites are published
• Use limited or incomplete brand assets to deliver polished designs by selecting fonts,
extending color palettes, and sourcing or modifying imagery when needed
• Edit and format content to improve clarity, hierarchy, and readability
• Apply SEO best practices for page structure, metadata, and image descriptions
• Collaborate with Onboarding and Success teams and join calls for complex requests or
escalations when needed
• Incorporate internal and client feedback accurately and efficiently

• Intermediate proficiency in HTML and CSS (1+ year), with a focus on layout,
responsiveness, and accessibility—not application development
• Strong foundation in web design principles, including hierarchy, spacing, typography,
and mobile-first design

• Working knowledge of responsive layouts (Flexbox/Grid) and browser DevTools for
troubleshooting
• Basic understanding of SEO best practices for site structure, metadata, and image alt
text
• Comfort working in a template-based environment, adapting designs within defined
systems and constraints
• Moderate experience with graphic editing tools (Photoshop, GIMP, Affinity, or
similar) to resize, retouch, and adjust assets
• Ability to make thoughtful design decisions when brand assets are incomplete or
minimal
• Strong attention to detail, time management, and written communication skills
• Fluent in written and spoken English
What Success Looks Like
• Delivers production-ready websites and redesign updates with minimal errors
• Balances new builds, redesign work, and support tasks without sacrificing quality
• Applies CSS confidently to resolve layout and styling issues within the builder’s
constraints
• Catches issues early through QA, reducing rework and repeat corrections
• Responds to feedback quickly and applies it accurately
• Maintains strong throughput, dependable turnaround times, and consistent design
standards

• Acts as a reliable production partner for the design, onboarding, and QA workflows