Description

Plunkett’s Pest Control is looking for a bold, strategic, results-driven Marketing Director to lead our brand, our growth engine, and the future of how we show up to consumers, commercial clients, recruits, and our own people.

This is not a maintenance role.
This is a build, shape, elevate, and accelerate role.

You will set the vision and direction for Plunkett’s full marketing ecosystem—consumer and B2B marketing, digital and traditional channels, brand, employer brand, internal communication, and events—and ensure it comes to life with clarity, consistency, and measurable impact.

You won’t be buried in day-to-day campaign optimization.
But you must be willing to dig in when needed, understand the mechanics of modern marketing, and lead a team that executes seamlessly.

This leader plays a central role in shaping how Plunkett’s is perceived by customers, prospects, employees, and partners—and in ensuring marketing directly supports revenue growth, customer experience, and long-term brand strength.

What You Will Do: 

Marketing Strategy & Leadership

• Own and evolve the full marketing strategy across B2C, B2B, brand, employer brand, internal communication, and local market activation.
• Translate business goals into clear, focused marketing plans with measurable outcomes.
• Balance short-term demand generation with long-term brand health and positioning.
• Bring direction, prioritization, and clarity to a lean, fast-moving organization.
• Partner closely with Sales, Operations, Client Services, and HR to align marketing with growth, retention, and service excellence.

Growth, Digital & Demand Marketing (Strategic Oversight)

• Provide strategic leadership for digital demand generation, including SEO/SEM, Google Business Profile, online reviews, paid search, paid social, lifecycle marketing, and content.
• Ensure Plunkett’s is visible and competitive at moments of residential and commercial demand across search, social, and local discovery platforms.
• Oversee seasonal, regional, and service-line initiatives, ensuring consistency across markets.
• Leverage AI, automation, and emerging tools to improve search performance, content development, efficiency, and insight generation.

B2B Marketing & Sales Enablement

• Support B2B growth with strong positioning, messaging, collateral, and vertical-specific tools.
• Strengthen marketing’s contribution to B2B lead generation, pipeline development, and sales effectiveness.
• Lead strategy and execution for industry events and trade shows in partnership with Sales, Operations, Client Services, and HR.

Brand, Employer Brand & Events

• Define, elevate, and protect the Plunkett’s brand across customer, employee, and partner touchpoints.
• Partner with HR to build and activate an employer brand that supports recruiting, retention and culture.
• Help lead key internal and external events that reinforce culture, community presence, and brand credibility.

Customer Experience & Internal Communication

• Collaborate with Client Services to improve the full customer journey from lead through ongoing service and retention.
• Use call data, customer feedback, reviews, and performance insights to inform messaging and channel strategy.
• Establish foundational internal communication practices that promote clarity, alignment, and shared priorities across the organization.

Budget, Analytics & Accountability

• Own full oversight and management of the approved marketing budget, ensuring disciplined investment and clear ROI.
• Set expectations, demand performance, and create transparency through strong reporting and dashboards.
• Lead data-driven decision-making across funnel performance, attribution, and channel effectiveness.

Team Building & Organizational Development

• Start by understanding the strengths, skills, and capacity of the current team and partners.
• Assess existing tactics, workflows, and tools to identify gaps and opportunities.
• Build the next phase of the marketing organization—defining roles, hiring thoughtfully, and developing talent.
• Foster a culture of accountability, collaboration, and continuous improvement.

Requirements

Who You Are:

You are decisive.
You thrive on ownership and responsibility.
You welcome accountability—and bring it out in others.
You see marketing as a performance engine, not a support function.

What You Bring:

• 10+ years of B2B and B2C marketing experience with a proven track record of driving measurable revenue impact.
• Minimum of 3+ years leading, managing, and mentoring a marketing team, with responsibility for setting strategy      aligned to business goals.
• Expertise in digital marketing, SEO/SEM, lifecycle marketing, and marketing attribution.
• Strong capability in data-driven decision-making, funnel optimization, and performance reporting.
• Experience operating in lean, performance-driven or multi-location environments (home or field services a plus).
• Deep understanding of modern marketing fundamentals, with the ability to guide execution without owning daily optimization.
• Curiosity and confidence around AI, automation, and emerging marketing technologies.
• Exceptional leadership, communication, and cross-functional influence skills.
• BA/BS in Marketing, Business Administration or a related field.
• The ability to work onsite daily in our corporate office located in Fridley, MN.

Why This Role is Important: 

This role shapes how the world sees Plunkett’s—as a service provider, an employer, and a trusted brand.

Your leadership will directly influence revenue growth, customer experience, recruiting success, culture, and long-term brand strength.

It will be challenging.
It will be visible.
And for the right leader, it will be the most rewarding role of your career.

Minnesota salary range is $125 - $150K DOE.