OUR PURPOSE AT PLANCRAFT

Building the backbone of European trades together – with AI and voice-first software.
We’re not just building software – we’re on a mission to create space for contractors & tradespeople by equipping them with AI solutions that work the way they do: fast, practical, and voice-first. With Tier 1 Investors from Europe and the US, like Headline and Creandum as well as 20,000+ tradespeople as customer base, we’re scaling across Europe to turn scattered tradespeople into thriving communities. We believe in zero admin, not zero personality – and we build every feature with the people in mind who wear the boots, not the suits. We’re #stoked to shape the future, #together as a team, and #humble in our mission to support the builders of tomorrow.

YOUR MISSION AT PLANCRAFT

As a (Senior) Performance Marketing Manager (f/m/d), you own, scale, and continuously improve plancraft’s performance marketing by driving autonomous, data-backed decisions, exploring new growth opportunities, and translating complex data into clear actions that fuel sustainable growth. You challenge existing structures, raise the quality bar, and act as a sparring partner for junior team members — combining deep strategic understanding with strong hands-on execution.

Your Responsibilities:

• Take full ownership of performance marketing results across all paid channels — from strategy to execution, optimisation, and reporting.
• Own the development and continuous optimisation of channel strategies aligned with company-wide growth goals.
• Build and run a structured experimentation culture and translate learnings into scalable growth.
• Own performance analysis end-to-end, translating insights into decisions that validate and scale growth levers across existing and new channels.
• Establish reliable attribution, tracking, and reporting standards that enable confident decision-making.
• Drive cross-functional collaboration across Brand, Content, Sales, and RevOps to improve performance, innovation, and go-to-market execution.
• Elevate the team through best-practice sharing, raising the bar for execution, impact, and strategic thinking.
• Stay on top of industry trends and explore AI-driven solutions and automation opportunities to improve performance and efficiency.
  
  

YOUR PROFILE

Must-haves:

• 3+ years of hands-on experience in performance marketing within fast-paced, data-driven environments.
• Strong expertise across key paid channels (e.g. Google Ads, Meta, TikTok, Bing, Programmatic).
• Advanced knowledge of measurement and analytics tools (e.g. GA4, Google Tag Manager, or similar).
• Proven track record in setting up testing frameworks and data-backed optimization strategies.
• Excellent analytical mindset and ability to translate complex data into actionable insights.
• Experience managing budgets efficiently and optimizing campaigns for ROAS or related KPIs.
• Strong understanding of full-funnel performance and business-impact metrics.
• Highly structured, proactive, and solution-oriented working style.
• Strong ownership mindset and ability to operate autonomously.
• Excellent communication skills both verbally and in writing in German & English (C1/C2 level).

• Experience building or improving attribution models in complex marketing setups.
• Background in SaaS or B2B tech environments.
• Experience supporting international market expansion and scaling across regions.
• Strong hands-on experience with advanced analytics and marketing automation setups.

WHY PLANCRAFT?

• Team Spirit: We’re driven by passion, commitment, and a shared mission. Team spirit matters to us — and we make it visible: with three major team events per year, two casual monthly formats at our Hamburg HQ, and a strong recognition culture where we regularly celebrate both the big and small wins together.
• Ownership: You’re encouraged to take ownership from day one. In a flat hierarchy and high-trust environment, you’re empowered to make meaningful decisions and drive real impact.
• Learning & Growth: We invest in your personal and professional development through a strong feedback culture, a personal learning budget, and targeted enablement formats. Our goal is to help you unlock your full potential.
• AI Enablement: Our internal tools and workflows are AI-enabled by design. We support every team and individual in applying AI at the next level in their daily work, including getting your own ChatGPT+ license, of course.
• Tech & Tooling: You’ll receive a MacBook, premium over-ear headphones, and everything else you need — from hardware to tools — to be effective in your daily doing.
• Flexibility: Whether remote, hybrid, or on-site — you work where you’re at your best. Our Hamburg office at Rödingsmarkt (with a rooftop terrace) is always open, and you decide each week how often you come in. Some roles even allow for fully remote setups. And if you need a change of scenery, working abroad is always an option.
• Recharge: To ensure the needed rest, we offer 30 vacation days per year (based on a 5-day week) and Dec 24th off. We also subsidize your Urban Sports Club membership and organize internal sport meetups.
• Mobility: You can lease a "JobRad" (Bike) and get a subsidized "Deutschlandticket" or "BahnCard" for public transport to be supported in your commute.
• International Environment: We’re becoming more international every month, with team members already in Italy, France, the Netherlands, and Austria — which is why English is our internal company language.