Senior User Acquisition (UA) Manager
full-time•United Kingdom
About this role
About Us
Pixlr is one of the world’s leading photo editing platforms, helping millions of users transform creativity into stunning visuals every month. Our subscription-driven apps are powered by cutting-edge AI. We’re looking for a hands-on Senior UA Manager to scale our subscriber base and drive sustainable growth.
The Job:
Paid Acquisition Management
- Manage and scale campaigns across Meta, Google, TikTok, Apple Ads, DSPs, and emerging channels.
- Allocate and optimise large budgets to maximise ROAS and user quality.
Creative & Funnel Optimisation
- Build and test ad creatives, user funnels, and paywalls in partnership with product and design teams.
- Conduct A/B tests across ads, trials, onboarding, and pricing models.
Attribution & Measurement
- Implement attribution strategies across SKAdNetwork, MMPs, and internal BI tools.
- Analyse trial-to-paid conversion, retention, and CAC payback metrics.
Performance Monitoring & Reporting
- Track KPIs (ROAS, CPI, LTV, retention) and generate actionable insights.
- Present findings and recommendations to stakeholders.
Partnerships & Growth Initiatives
- Manage agency and platform relationships, leveraging beta programme access.
- Support App Store Optimisation (ASO) and organic acquisition strategies.
The Person:
- 4+ years’ experience in mobile UA or performance marketing, ideally within subscription-based apps (iOS-focused).
- Proven hands-on management of paid acquisition campaigns on Meta, Google, TikTok, and Apple Search Ads.
- Strong knowledge of attribution in a privacy-first environment, including SKAdNetwork and MMPs.
- Analytical, with experience in SQL, Looker, Amplitude, or equivalent tools.
- Understanding of subscription growth levers (free trials, paywalls, retention, CAC payback).
- Creative yet data-driven, with experience briefing, testing, and iterating on ad concepts.
- Fast executor with strong ownership mentality and clear communication skills.
- Play a central role in scaling a global creative brand.
- Fully Remote with highly flexible hours.
- High-impact, high-ownership role with a lean, ambitious team.
What you'll do
- The Senior UA Manager will manage and scale paid acquisition campaigns across various platforms while optimizing budgets to maximize return on ad spend. They will also build and test ad creatives and user funnels in collaboration with product and design teams.
About Pixlr Group
Pixlr.com is an AI-powered photo editing and graphic design suite used by more than 10 million users from around the world. Initially offering a web-based platform for basic photo editing, it quickly gained popularity due to its user-friendly interface and accessible features. Explore a world where your imagination has no limits, and every creative artwork is a possibility.
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Frequently Asked Questions
What does a Senior User Acquisition (UA) Manager do at Pixlr Group?
As a Senior User Acquisition (UA) Manager at Pixlr Group, you will: the Senior UA Manager will manage and scale paid acquisition campaigns across various platforms while optimizing budgets to maximize return on ad spend. They will also build and test ad creatives and user funnels in collaboration with product and design teams..
Is the Senior User Acquisition (UA) Manager position at Pixlr Group remote?
The Senior User Acquisition (UA) Manager position at Pixlr Group is based in United Kingdom, United Kingdom. Contact the company through Clera for specific work arrangement details.
How do I apply for the Senior User Acquisition (UA) Manager position at Pixlr Group?
You can apply for the Senior User Acquisition (UA) Manager position at Pixlr Groupdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.