About this role
Mt View Retirement Village is a well established and well known upscale senior living community on the North West side of Tucson. We have a long history of amazing customer service, clinical results, and outstanding accommodations, including the largest senior living apartments in our market. We look forward to meeting you!
Location: Tucson, Arizona
Community Size: 100+ Independent Living Residents
Reports to: Executive Director
About Us: We are a thriving, independent senior living community home to active,
engaged residents who are anything but “retired from life.” Our residents hike, volunteer, attend classes, travel, laugh loudly, form deep friendships, and actively participate in a full calendar of events, amenities, and community experiences. This is not a quiet facility—it’s a lifestyle.
We’re looking for a Marketing Director who can authentically capture that energy and tell our story in a way that resonates with today’s independent seniors and their families.
The Opportunity: This role is ideal for a marketer who understands that senior living is not a product—it’s a promise. You will be responsible for positioning our community as the right next chapter for independent seniors who want connection, purpose, freedom, and fun—without sacrificing comfort or autonomy. You’ll work closely with the Executive Director and leadership team to drive occupancy, strengthen brand presence, and ensure every touch point reflects who we truly are.
What You’ll Do: Tell Our Story. Capture the lived experience of our residents through compelling story telling (digital, print, in-person, and experiential). Highlight resident voices, daily life, activities, amenities, and culture in an authentic, engaging way. Translate “what it feels like to live here” into messaging that resonates emotionally. Drive Lead Generation & Occupancy Develop and execute marketing strategies to attract qualified independent-living prospects .Manage the full sales and marketing funnel—from awareness to tour to move-in. Track, analyze, and optimize marketing performance and lead sources. Digital & Brand Presence. Oversee website content, social media, email campaigns, advertising and community outreach. Ensure consistent brand voice, visuals, and messaging across all platforms. Leverage photography, video, and resident stories to bring the community to life. Community Engagement & Outreach Build relationships with local organizations, referral sources, and community partners. Plan and promote events, open houses, and resident-focused experiences. Serve as a visible ambassador of the community—on campus and off._
Who You Are:
You might be a great fit if you are: A creative marketer who loves storytelling and human-centered branding. Equally comfortable with strategy, execution, and relationship-building. Experienced in lifestyle marketing, hospitality, senior living, healthcare, real estate, or community-based sales. by working in a people-first environment. Organized, self-directed, and comfortable owning results.
Qualifications:
Marketing, sales, or brand leadership experience (senior living experience is a plus, not a requirement). Proven success in lead generation, occupancy growth, or customer acquisition. Strong written and verbal communication skills. Digital marketing fluency (web, email, social media, CRM systems). Ability to work onsite and be an active presence in the community.
(Pay is based on experience and results)
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Referral program
- Relocation assistance
- Retirement plan
- Tuition reimbursement
- Vision insurance
Experience:
- Marketing: 2 years (Preferred)
Work Location: In person
The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.
Other facts
About Pinnacle Senior Living
At Pennant, we are driven by a simple truth: exceptional care begins with exceptional leadership. We understand that local leaders are the heartbeat of local care, and empowering them is the key to delivering personalized, Life-Changing Service in every community we serve.
Our affiliates provide a full continuum of healthcare services, including home health, hospice, home care, assisted living, independent living and senior living, each tailored to meet the unique needs of the individuals and families who entrust us with their care. From the comfort of home to supportive communities, we strive to enhance lives with clinical excellence and compassionate attention.
What sets Pennant apart is our unwavering focus on leadership development. We invest deeply in cultivating leaders at every level, equipping them with the tools, training, and resources to thrive. Pennant Services also serves as a resource hub for our affiliates, offering centralized support in areas such as clinical expertise, compliance, operations, and professional development. By empowering our local leaders with the resources they need, we ensure their success translates into exceptional care at the local level.
At Pennant, we know that the strength of our organization lies in the passion and dedication of our people. Whether serving on the frontlines or supporting behind the scenes, every team member shares a commitment to providing Life-Changing Service through meaningful, compassionate, individualized care. Together, we are building a legacy of trust, innovation, and excellence in healthcare—one community at a time.
What you'll do
- The Marketing Director will be responsible for capturing the lived experiences of residents through storytelling and developing marketing strategies to attract independent-living prospects. This includes managing the sales and marketing funnel and ensuring consistent brand presence across all platforms.
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