The Customer Experience (Marketing) team works to showcase our brand through the lens of expertise and love. They work to provide a personalized experience for our consumers backed by best-in-class, data-driven marketing capabilities. The Customer Experience team focuses across 4 departments including, Marketing, Creative, Communications, and our Loyalty & CRM team. Everyone brings their own point of view to create a unique experience for the pets and pet parents.

Collaborative Work Environment:
At PetSmart, teamwork and connection are core to how we thrive. This role is based at our Phoenix Home Office, with an expectation of working a minimum of four days in the office each week. In a standard work week, associates may work up to one remote “flex day” (with leader approval). Our hybrid approach is designed to foster strong collaboration while also supporting flexibility and individual success.

Our Creative Team is fast, focused, and collaborative. We’re a nimble in-house group with big goals: creating smart, effective work that moves the business forward while building meaningful connections with pet parents. We think strategically, move quickly, and care deeply about the work we put into the world.

As a Senior Copywriter, you’re a natural storyteller with a strategic mindset. You understand how words support brand vision, customer needs, and business goals. And you know how to make them work hard across channels and campaigns. You thrive in the always-on pace of retail, partner closely with designers and stakeholders, and bring clarity, heart, and intention to every line.

This role is for someone who is organized, deadline-driven, and comfortable juggling multiple projects at once. You edit thoughtfully, take feedback well, and bring a solutions-first attitude to everything you do.

You’re passionate about words, retail, and pets. And you’re excited by doing work that makes a real impact. Being a pet parent is a plus, but being an animal lover is a must.

Responsibilities

• Write compelling, customer-first copy across digital, social, email, web/app, print, video scripts, and in-store experiences.
• Bring the PetSmart brand voice to life: adapting tone and style by channel while maintaining clarity, consistency, and emotional resonance.
• Concept and execute integrated campaigns that balance big ideas with real-world business impact.
• Collaborate closely with designers, art directors, project managers, and fellow writers to deliver best-in-class creative.
• Translate marketing strategies and briefs into clear, engaging messaging that resonates with pet parents and drives action.
• Present work confidently, articulating the thinking behind your copy to cross-functional partners.
• Stay tapped into cultural, retail, and messaging trends to bring fresh ideas and relevant thinking to the team.
• Manage multiple projects simultaneously in a fast-paced, deadline-driven environment without sacrificing quality.
• Embrace new tools and technologies (including AI) to elevate efficiency, creativity, and output.
• Take ownership of your work (from first concept to final polish) proactively solving problems and pushing ideas further.
  
  

Skills & Experience

• Bachelor’s degree in communications, journalism, advertising, or a related field preferred, but a strong portfolio and relevant experience matter most.
• 6+ years of professional copywriting experience, ideally within an in-house or retail-focused creative team.
• A portfolio that demonstrates conceptual thinking, storytelling, and versatility across channels and formats.
• Mastery of grammar and the ability to write confidently within an established brand voice.
• Experience writing subject lines, headlines, CTAs, and long-form content with a focus on clarity, impact, and conversion.
• Proficiency in Microsoft Word; familiarity with macOS, Adobe Creative Suite, Figma, XD, and project management tools like Workfront is a plus.
• Comfort working at speed, managing multiple priorities, and delivering high-quality work consistently.
• Curious, motivated, and always pushing for the best work.
• AI-obsessed? A bonus!

• This role requires collaboration, teamwork, and face-to-face interaction with colleagues, leaders, and/or clients.
• Being in the office ensures access to leaders, cross-functional partners, and resources necessary to make timely decisions and drive results.
• On-site presence in accordance with our FlexSmart policy supports our culture of innovation, mentorship, and engagement, which is integral to our success in developing the best team.

* This is not intended to be an all-inclusive, exhaustive list of all essential job functions for this position. PetSmart retains the right to change or assign other required job duties to this position.

At PetSmart, Anything for Pets begins with our people. Every associate plays a vital role in creating meaningful experiences for pets and their families, and we empower our teams with the tools, resources, and opportunities to grow and succeed. 

We’re more than a workplace, we’re Team PetSmart. Together, we grow, collaborate, and challenge ourselves to be the best in all we do. Our culture is built on belonging and shared purpose, where every voice and experience matters. Guided by our values, we strive to do what’s right, lead responsibly, and bring our passion for pets to life every day. Not sure if you meet 100% of the position requirements and whether you should apply? We’d still like to hear from you and encourage you to apply with us! You might be the right fit for this role or another opportunity across Team PetSmart.

Our home office offers outstanding amenities in a fun and rewarding workplace including:

• Pet-friendly environment, bring your pets to work and enjoy the on-site dog park!
• On-Site Events & Adoptions, enjoy community-building opportunities, including pet adoption days, seasonal celebrations, family events, art events, & holiday festivals
• “Top Dog” gym with equipment, fitness classes, massage therapists, personal trainers, and wellness spaces
• “Sit & Stay” Café serving fresh breakfast and lunch options, snacks, & more
• “Lil Paws” NAEYC-accredited onsite childcare facility providing high-quality early education
• Paid Volunteer Opportunities to spend time doing good for causes close to heart
• Print Center and Business Services, Dry Cleaning, Mother's Rooms, Sustainable Infrastructure & more

PetSmart provides an equal opportunity for all associates and job applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected characteristics.