PM
Social Media Specialist, Golf
full-time•Raleigh
About this role
It's fun to work in a company where people truly BELIEVE in what they're doing!
We're committed to bringing passion and customer focus to the business.
Peter Millar was founded in 2001 with a single cashmere sweater offered in 24 colors. Based in Raleigh and Durham, North Carolina, the American lifestyle brand has grown to include luxury performance sportswear, seasonal resort and country club apparel, sophisticated classics, casually refined tailored clothing and sartorial accessories.
We strive to capture timeless style upgraded with signature innovations, in designs that are in tune with modern life. We embrace working hard, being kind and doing right by our customers, aiming to set a higher standard for the apparel industry.
The Social Media Specialist, Golf will bring Peter Millar’s golf story to life across our dedicated golf channels (@PeterMillarGolf). This role is responsible for executing social strategies that showcase the brand’s premium positioning within the golf space through compelling content. The ideal candidate is deeply immersed in golf culture, understands the nuances of the sport, and has a refined eye for luxury storytelling. They thrive in a fast-paced environment, balancing creativity with precision to deliver aspirational content that resonates with golfers worldwide.
Key Responsibilities:
- Asset Management: Oversee golf-related asset workflow with agencies, freelancers, athletes, and internal teams to ensure timely delivery and brand consistency.
- Golf-Centric Content Creation: Ideate, plan, and execute social-first content tailored to golf audiences across Instagram, TikTok, Facebook, X, YouTube, and LinkedIn.
- Content Calendar & Copywriting: Support implementing plans into the golf social calendar and craft copy that reflects the brand’s tone and golf lifestyle positioning.
- Trend & Industry Monitoring: Stay ahead of golf and social media trends, major tournaments, and cultural moments to inform strategy and content planning.
- Publishing & Scheduling: Own publishing and scheduling of approved golf content across all platforms.
- Performance Tracking: Assist with reporting and provide actionable insights to optimize engagement and growth within the golf segment.
Competencies:
- Deep knowledge of golf culture, tournaments, and community dynamics.
- Expertise in platform best practices and emerging trends to drive engagement.
- Strong creative instincts for visually refined, luxury-oriented content.
- Ability to craft compelling narratives that connect golf lifestyle with brand identity.
- Collaborative communicator who thrives in cross-functional environments.
Qualifications:
- Bachelor’s degree, or equivalent, preferred.
- 2-3 years of social media experience; golf or sports industry experience is strongly preferred.
- Strong organizational skills and attention to detail.
- Proficiency in social platforms, scheduling tools, and analytics.
- Ability to manage multiple projects and deadlines.
- Excellent communication and collaboration skills.
- Ability to connect creative storytelling with data-driven insights.
- Refined aesthetic and understanding of luxury brand tone and visuals.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
What you'll do
- The Social Media Specialist will oversee golf-related asset workflow and create social-first content tailored to golf audiences. They will also manage the publishing and scheduling of content while tracking performance metrics.
About Peter Millar
Founded in 2001, the Peter Millar line of fine clothing and accessories has quickly become the standard bearer for discerning and demanding individuals—on the golf course, in the office and on the town. From the original signature cashmere sweaters to a wide range of casual and formal wear, the Peter Millar line embraces a classic, old-world style resplendent in sharp detail, superb craftsmanship, and only the highest quality materials available. With a studio and design center in Raleigh, NC as well as a business operations center in Durham, NC, we are one of today’s fastest growing and most sought after brands in the lifestyle apparel market.
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Frequently Asked Questions
What does a Social Media Specialist, Golf do at Peter Millar?
As a Social Media Specialist, Golf at Peter Millar, you will: the Social Media Specialist will oversee golf-related asset workflow and create social-first content tailored to golf audiences. They will also manage the publishing and scheduling of content while tracking performance metrics..
Is the Social Media Specialist, Golf position at Peter Millar remote?
The Social Media Specialist, Golf position at Peter Millar is based in Raleigh, North Carolina, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Social Media Specialist, Golf position at Peter Millar?
You can apply for the Social Media Specialist, Golf position at Peter Millardirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.