Job title: Global Trade Engagement Manager

Brands: Pernod Ricard portfolio, focus on select mass & masstige brands

Location: Simmonscourt, Dublin

Reporting line: Global Senior Trade Engagement Manager

Work type: On site 2 days per week

Direct reports: N/A

Scope: Global Trade Show Activation Delivery, Spirit/Liquid Awards,

We are hiring a Global Trade Engagement Manager to help shape how Pernod Ricard and our brands shows up across the world’s most influential hospitality stages. Reporting to the Senior Trade Engagement Manager, you will play a central role in translating global strategy into unforgettable, best-in-class trade and brand experiences.

This role focuses on delivering global trade show activations end-to-end, working closely with brand teams, agencies, markets, and partners to bring concepts to life with excellence and consistency. You will develop content, experience modules, and storytelling assets that capture the spirit of our brands and the ambition of SIP, while ensuring every activation reflects the standards of the Trade Advocacy CoE.

Alongside trade shows, you will also support the delivery of broader advocacy and brand events, contributing tools, valuable educational content, and frameworks that strengthen hospitality knowledge and elevate how Pernod Ricard engages the industry. You will bring together creativity and operational rigour, helping ensure every touchpoint — from booth experience to educational moment — feels intentional, premium, and culturally relevant.

What’s involved?

Deliver global trade activations and trade shows with excellence

• Lead the end-to-end delivery of Pernod Ricard’s global trade activations and trade shows — from planning and creative development to production, logistics, installation, and on-site execution.

• Translate the global strategy set by the Senior Trade Engagement Manager into actionable activation plans that markets, brand teams, and agencies can execute consistently.

• Coordinate cross-functional teams, creative partners, markets, and production agencies to ensure every activation reflects Pernod Ricard’s global standards and hospitality values.

• Ensure operational excellence across all touchpoints — managing timelines, vendors, compliance, readiness, build quality, and execution standards.

• Support additional brand or advocacy events as required, applying the same rigor and consistency across all formats

• Partner with Communications to amplify activations through global and trade media, industry platforms, and internal channels.

Lead Spirit/Liquid Awards submissions & industry recognition

• Own the end-to-end process for Liquid Awards submissions, ensuring Pernod Ricard brands are represented with excellence across global competitions.

• Define frameworks, tools, and storytelling assets that help markets and brand teams submit high-quality entries.

• Partner with Communications to create amplification plans that showcase wins across trade media, social channels, and internal networks.

• Position Spirit/Liquid Awards as a strategic Advocacy lever — reinforcing brand credibility, strengthening trade reputation, and enhancing industry influence.

Develop compelling content, experiences & educational tools

• Support when necessary to create storytelling assets, experience modules, sampling frameworks, and hospitality-led content that elevate our presence at trade activations.

• Bring brand worlds to life through experiences that reflect the ambition of SIP and resonate with the global hospitality community.

Your background

You’re a creative and highly organized experience-maker who loves bringing ideas to life with precision and flair. You thrive in collaborative environments, enjoy working across teams and markets, and take pride in delivering work that feels intentional, polished, and culturally relevant. You balance creativity with operational discipline, and you’re energized by roles that mix content development, production oversight, storytelling, and relationship-building.

You have:

• Experience (+5 yrs) in trade marketing, experiential, advocacy, events, or hospitality-led programs

• Strong capability in experience design, content creation, or storytelling

• Solid production and project-management skills, with comfort managing agencies and vendors

• An understanding of On-premise dynamics and what resonates with bartenders and hospitality audiences

• Clear communication skills and ease working in matrixed, cross-functional environments

• A structured, reliable working style — with the agility to problem-solve in real time

• A global mindset and cultural awareness

You’ll enjoy this role if you:

• Love creating memorable experiences for the hospitality community

• Enjoy bringing storytelling, design, and education together in one role

• Get energy from working across markets, partners, and creative teams

• Feel motivated by delivering excellence at global scale

What we offer

We understand our people are our special ingredient. We understand that colleagues require different supports at different stages of their working lives and our benefits, perks and programmes look to support your employee journey. We want to make you feel recognised and valued for your contribution to our shared success. Some of offerings include;

• Hybrid working; a blended working arrangement of up to 3 days a week working from where you work best

• Profit share: an annual profit share scheme to reward your contribution to the company’s success.

• Allowance: an annual allowance to spend on our portfolio of products and merchandise, for you to enjoy responsibly.

• People Development: We enable continuous development for our people at every stage of their careers through our people development, online learning, and leadership training programmes.

• Family leave: fully paid maternity, parent and paternity leave, allowing you spend precious time with your new family member

• Parental Support: Our ‘Reconnect’ programme includes access to a workplace parenting coach, a phased return to work and a supportive environment for new parents

• Health & Wellbeing; Our Wellbeing Programme “THRIVE” supports employees across the three main pillars: Life, Body and Mind

• Charity Days: up to 2 days paid leave every year to volunteer at a charity of their choice

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