About this role
The Senior Manager – Commercial S&T supports the digital and commercial transformation of PepsiCo India by leading analytics, channel enablement, and technology-driven initiatives that enhance sales efficiency, customer engagement, and market competitiveness. The role translates strategic priorities into digital programs and performance insights that drive revenue growth and commercial excellence.
Responsibilities
- Support the Director in executing the digital commercial strategy and roadmap in partnership with Sales, Marketing, IT, and Finance.
- Drive commercial analytics and performance tracking, developing dashboards and KPIs to measure sales productivity, trade investment ROI, and profitability.
- Analyze channel and customer performance data to identify opportunities for growth in Modern Trade, eCommerce, and B2B.
- Lead initiatives to digitize core commercial processes, such as pricing, promotions, customer relationship management, and sales forecasting.
- Partner with IT and Sales teams on the implementation of B2B, SAP, CRM, and Sales Force Automation platforms to ensure seamless system integration.
- Translate business requirements into digital and data solutions, ensuring alignment with global system architecture.
- Work with Sales and Category teams to develop insights on channel efficiency and customer engagement using predictive analytics.
- Manage and analyze trade investment effectiveness, supporting optimization of spend across channels and key customers.
- Contribute to go-to-market transformation programs, including automation, field sales enablement, and capability building.
- Support the development of business cases for new digital tools, technology investments, and commercial transformation projects.
- Monitor commercial KPIs, preparing reports for leadership on trends, risks, and strategic opportunities.
- Collaborate with Marketing, Supply Chain, and Finance to ensure integrated commercial execution.
- Manage relationships with technology vendors, analytics partners, and consultants supporting digital commercial initiatives.
- Drive adoption and training for new commercial tools and systems across sales teams.
- Act as a digital transformation advocate, promoting innovation, data-driven decisions, and agility in the commercial organization.
Qualifications
- 8–10 years of experience in commercial strategy, sales analytics, or digital transformation within FMCG, retail, or B2B sectors.
- Hands-on experience with B2B, SAP (SD/MM), CRM, or sales enablement systems.
- Strong analytical capability with proficiency in Power BI, Tableau, or equivalent analytics platforms.
- Experience in process automation, customer engagement tools, or sales capability programs.
- Strong business acumen, problem-solving, and communication skills.
Other facts
About PepsiCo
PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place.
Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day.
A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet.
Join us. Dare for Better.
What you'll do
- The Senior Manager – Commercial S&T leads analytics and technology-driven initiatives to enhance sales efficiency and customer engagement. This role involves driving commercial analytics, digitizing processes, and collaborating with various teams to support digital transformation.
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