About this role
At PepsiCo International dCommerce team, we are building the next generation of innovative products and capabilities using emerging technologies to accelerate our business and increase our market share. While tied closely to broader PepsiCo, the dCommerce group has a unique start-up feel and defined values that embrace a more entrepreneurial mindset.
We are looking for an experienced Technical Product Manager to manage deployment and integration of the Retail Media Automation capability across our international anchor markets, as well as look for opportunities to strengthen our media operations through integration with the wider marketing capability ecosystem from planning to reporting to activation to attribution.
This role is a core owner of an end to end Retail Media Automation capability from capturing local requirements and matching them with the global blueprint, partnering with our vendors and internal media groups to deliver successful deployment of our Retail Media program. Successful candidate will also establish data integrations, work on BI solutions for media reporting and pilot media investment sufficiency automation initiatives in partnership with the data product team and wider technology organization..
In addition to having sufficient technical skills and performance marketing related experience, the candidate will be expected to apply soft skills to manage relationships with internal and external stakeholders, identify capability gaps and additional needs from local markets and come up with a strategy on how to close them via collaboration with our internal and external partners.
Responsibilities
Your day to day with us:
• Plan, own and maintain deployment roadmap & development backlog for the retail media automation capability and associated tech. platforms across international anchor markets
• Lead onboarding efforts for new markets in collaboration with the 3p retail media automation partner, drive and measure capability adoption across markets in scope through trainings and continuous feedback loop
• Collect requirements from hands-on-keyboard performance marketing teams and transforms them into product requests or custom solutions in collaboration with vendor product & engineering staff
• Partner with relevant Global teams to define and develop the right approach to intelligent investment guidance, media sufficiency and attribution frameworks
• Support Retail Media Automation and Supply Chain product lead on the path to integrating retail media automation programs into wider PepsiCo initiatives
• Identify new opportunities which will allow the company to improve efficiency of existing retail media workflows through automation and implementation of best practices
• Address risks, resolves key blockers and establishes appropriate resolution paths in collaboration with internal and external stakeholders
• Collaborate with peers from the International Digital Commerce Data Product team and wider technology organization to successfully deliver data integrations and BI solutions beneficial to the business stakeholders
• Serve as a product evangelist and subject matter expert for all things retail media
Qualifications
What you will need to succed:
• 5+ years as a technical product manager, with beneficial consideration for experience working within programmatic, retail media and performance marketing
• Strong understanding of retail media landscape: publishers active across international markets, DSPs, SSPs, attribution, MMM and how to leverage holistic ecosystem to empower business to make decisions
• Project management experience to complement product manager skills
• Experience reviewing technical documentation provided by internal teams and external partners, making actions and assigning tasks to relevant teams based on the results of the review
• Ability to identify the difference between what stakeholders want and what stakeholders need
• Ability to prioritize deliverables based on what’s best for the organization while still maintaining a positive relationship with stakeholders whose needs get de-prioritized
• Ability to explain stakeholder needs to technical team members and explain technical considerations to non-technical stakeholders
• Prior experience in marketing/media and consumer packaged goods space
About PepsiCo
We believe that culture should be at the cornerstone of everything we do at PepsiCo. We are agile, innovative and not afraid of failure. We want our team to come to work every day excited to explore new ways to bring enjoyment, refreshment and fun to the world.
PepsiCo Positive (pep+) is the future of our organization – a strategic end-to-end transformation, with sustainability at the center of how we will create growth and value by operating within planetary boundaries and inspiring positive change for the planet and people.
So, if you’re ready to be a part of a playground for those who think big, we’d love to chat.
*We encourage the diversity of applicants across gender, age, ethnicity, nationality, sexual orientation, social background, religion or belief and disability.
Other facts
About PepsiCo
PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place.
Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day.
A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet.
Join us. Dare for Better.
What you'll do
- The Senior Technical Product Manager will plan and maintain the deployment roadmap for Retail Media Automation across international markets, ensuring successful integration and adoption. They will also identify opportunities for improving efficiency in retail media workflows through automation and best practices.
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