About this role
Location Overview
Working with inspiring and experienced colleagues, you'll find that the atmosphere in our city-centre office in Kraków and Warsaw is informal and engaging. With drive and ingenuity, our teams deliver vital services to PepsiCo employees around the world. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference.
Job Overview
The role is to deliver media planning and buying campaigns within Pep structure KCC.
Responsibilities
- Accountable for managing multiple digital campaigns at once from initial customer (assigned country);
- Be responsible for planning, buying, optimizing, implementation, and reporting and presentation of post campaign performance;
- Assisting in the creation of an integrated digital plan. Showing a keen understanding of the impact digital has on offline channels and vice versa;
- Have experience in being and/or working as an Ad Ops specialist;
- Ensure knowledge of key changes in 1st party audiences requirements and how these can be tracked within PepsiCo DSP;
Be responsible for implementation of real-time optimization tools including Datorama and AI tech to drive media performance if campaigns; - Support Team Leader and Senior Media Planner/Buyers by providing high standard reporting including help to prepare, design and implement business which will demonstrate the value & productivity delivered by the team;
- Accountable for providing expert knowledge on social, search and programmatic buying evolutions, data, consumer facing platform changes, and analytics;
- Upholding PepsiCo Brand Safety and Brand Fraud standards and identifying issues, should they arise;
- Being aware of and impart knowledge of behavioural and human insights whilst making recommendations to improve on insights to leverage for future campaigns;
- Be informed on the top line brands business objectives they are working to in particular market units. Develop commercial acumen;
- Be informed on industry trends and innovative success stories.
Qualifications
- 1-3 years of Programmatic and/or Social campaign planning&buying experience across all digital platforms;
- Experience in executing brand campaigns and identifying and delivering KPIs;
- Agility - Ready to react to key stakeholder last minute requests and adjustments;
Solid understanding of tracking and attribution. Experience on DCM is a plus;
Analytical mindset – ability to understand data and interpret into actionable strategies;
Ability to distill campaign insights for their campaigns and present results to the wider team and senior stakeholders; - Proven, consistent and excellent attention to detail;
- History of excellent project management skills;
- Collaborative and honest;
Technically savvy;
The ‘Internal Reporting Procedure’ for making reports of violations of the law and taking follow-up action in terms of the Law on Whistleblower Protection of June 14, 2024 is available at www.pepsicopoland.com under the Contact/Career tab
Other facts
About PepsiCo
PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place.
Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day.
A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet.
Join us. Dare for Better.
What you'll do
- The role involves managing multiple digital campaigns, including planning, buying, optimizing, and reporting on campaign performance. The planner will also assist in creating integrated digital plans and ensure adherence to brand safety standards.
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