About this role
About Pearson Studio
Pearson’s Studio is the in-house creative engine powering Pearson’s global brand. We bring ideas to life—connecting creativity, strategy, and execution to build one unified Pearson brand experience across every touchpoint. The Studio operates as a center of excellence—partnering with Pearson’s business units worldwide to deliver world-class creative, marketing, and brand expression.
About the Role
The Content Strategist defines how Pearson’s stories take shape—building the frameworks, narratives, and content systems that connect our brand to audiences across platforms. You’ll work at the intersection of brand, storytelling, and experience design, helping teams plan, structure, and optimize content that’s clear, consistent, and meaningful.
You’ll partner closely with copywriters, designers, marketers, and product teams to ensure every piece of content serves a purpose—aligned to both business goals and the learner experience. This role is equal parts strategic thinker, editorial architect, and creative collaborator.
Key Responsibilities
Strategy & Planning
Develop content strategies that align creative ideas with business and audience goals.
Define content pillars, messaging frameworks, and narrative hierarchies across campaigns and experiences.
Partner with business units to map user journeys and ensure content supports each stage of engagement.
Audit and analyze existing content to identify opportunities for clarity, consistency, and impact.
Collaboration & Creation
Work closely with the Studio Copywriter and Creative teams to bring content strategies to life across channels.
Translate complex information into structured, accessible, and on-brand narratives and content outlines.
Partner with SEO teams to ensure content finds its way to audiences as search landscape shifts.
Collaborate within The Studio, as well as Marketing, Product, and UX teams to ensure unified storytelling across web, digital, and campaign experiences.
Build and maintain content guidelines, playbooks, and editorial tools that scale across Pearson
About You
You’re a natural storyteller who thinks about systems. You understand how words, design, and structure work together to create meaningful experiences. You’re strategic by nature — just as comfortable auditing a site map as you are crafting a campaign narrative — and you thrive on collaboration.
Qualifications
7+ years of experience in content strategy, editorial strategy, or UX/content design.
Strong understanding of content architecture, taxonomy, and information design.
Proven ability to collaborate with creative, marketing, and product teams in large organizations.
Excellent writing and editing skills with sharp attention to clarity, flow, and consistency.
Demonstrable background optimizing content for search
Experience with digital content tools and systems (Figma, etc.).
Bonus: background in education, brand storytelling, or UX research, technology, or purpose-driven brands.
Why You’ll Love This Role
You’ll help shape the narrative foundation of Pearson’s global brand — defining how stories connect, scale, and inspire. As part of The Studio, you’ll bridge strategy and creativity to ensure our content doesn’t just inform but truly resonates.
Other facts
About Pearson
Our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our c. 20,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s leading learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn’t just what we do. It's who we are.
What you'll do
- The Content Strategist develops content strategies that align with business and audience goals, defining content pillars and messaging frameworks. They collaborate with various teams to ensure content is clear, consistent, and impactful across all platforms.
Ready to join Pearson?
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