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Associate, Lead Nurture Specialist
full-timeBaltimore

Summary

Location

Baltimore

Type

full-time

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About this role

Company description 

At Pearson, our purpose is simple; to add life to a lifetime of learning. We envision a future where everyone can realize the life they imagine through learning. To achieve this, we create vibrant and enriching learning experiences designed for real-life impact. 

For over 20 years, Pearson Virtual Schools has been reimagining K-12 education with full-time virtual schools for students who want a personalized, more flexible approach to learning. Our flagship products and services include Connections Academy, US-based online public charter schools; Pearson Online Academy, a global online private school; and Pearson Connexus, our comprehensive online school program for school districts nationwide. 

The following description is intended to describe the general nature of the job that may include other duties as assumed or assigned; it is not intended to be all-inclusive or limit the duties of the position.

Position Summary: 

Reporting to the Lead Nurture Supervisor, the Lead Nurture Specialist will support enrollment activities by contacting prospective students and families that have expressed interest in our full-time virtual schools. The Lead Nurture Specialist will be responsible for building strong relationships with prospective families through outbound and inbound communications. A successful representative will be able to excel at identifying the needs of the families they serve. They should be able to provide clarifying program information to prospective families and assist them with making an informed decision about their student(s) education. Keeping customer satisfaction at the core of every behavior they demonstrate.  

Primary Responsibilities: 

  • Use consultative approach to educate and support families interested in our online program 

  • Strive to reach registration goals and contribute to the growth of the business 

  • Ability to actively handle objections and counsel concerns using consultative approach  

  • Strong sales approach to handle Inbound and Outbound calls professionally, accurately, consistently, and efficiently  

  • Handle Inbound and Outbound calls in a phone queue setting, assisting families with program inquiries and registration 

  • Handle chat inquiries from prospective families  

  • Use sales approach to register families using our education management system 

  • Use a consultative approach to build rapport 

  • Understand different state enrollment requirements to determine student eligibility 

  • Maintain high level knowledge of all program processes and qualifications 

  • Create and maintain accurate prospect and customer records in SalesForce and Education Management System 

  • Maintain accuracy of student records/data in accordance with all regulatory requirements. 

  • Participate in ongoing training  

  • Other duties as assigned 

 

Requirements: 

  • Minimum one year sales related outbound call experience 

  • Must be willing to work evenings and weekends 

  • Must have a reliable internet connection 

  • Prior school enrollment/registration experience a plus  

  • Prior experience with Salesforce preferred 

  • Bachelor’s degree preferred 

  • Experience in customer service and team environment with strong consultative sales skills 

  • Professional phone etiquette 

  • Strong oral and written communication skills, organizational skills, multitasking skills, and time management skills  

  • Proficient in Microsoft Office 

  • Ability to pay close attention to detail  

  • Flexibility and the ability to work in a fast-paced work environment  

  • Highly organized and self-motivated 

  • Exceptional interpersonal skills and proven positive attitude 

  • Must be a customer-focused, team player 

 

Pearson Virtual Schools is focused on providing a flexible work environment to its employees, including the ability to work from home on a regular basis in most positions.  We believe that flexibility in work/life balance is a critical part of our culture and employee satisfaction, and we are proud to provide our employees with the ability to work from anywhere, anytime.  In exchange, we require that employees have the appropriate means to work remotely, including adherence to our work at home policies regarding home office setup, including but not limited to the privacy of records, technology standards, equipment standards and expectations.   

Key Capabilities: 

  • Customer Centric – Acts with a strong customer mindset (both internal and external) and is a visible advocate for the customer. Builds strong relationships with customers and uses those to improve their experience and outcomes. 

  • Communications - A great communicator who engages teams and stakeholders with thoughtful delivery and messages that resonate. 

  • Works well in a matrix - Models collaboration, solves problems with peers, builds trust and support. 

  • Takes personal responsibility – Can be relied on to complete tasks timely and well, demonstrates “ownership” regardless of the outcome, proactive in exploring and exploiting new opportunities. 

 

Compensation at Pearson is influenced by factors including skill set, experience, and location. 

 

The full-time salary for this role is USD 19.23 per hour.


This position is not bonus eligible. Information on benefits can be found here. 

 

Applications will be accepted through January 30, 2026. This window may be extended depending on business needs. 

Other facts

Tech stack
Sales,Customer Service,Consultative Approach,Communication Skills,Organizational Skills,Multitasking,Time Management,Attention to Detail,Interpersonal Skills,Professional Phone Etiquette,Microsoft Office,Salesforce,Flexibility,Self-Motivated,Team Player

About Pearson

Our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our c. 20,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s leading learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn’t just what we do. It's who we are.

Team size: 10,001+ employees
LinkedIn: Visit
Industry: Education

What you'll do

  • The Lead Nurture Specialist will support enrollment activities by contacting prospective students and families, building strong relationships through communications. They will educate families about the online program and assist them in making informed decisions regarding their education.

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Frequently Asked Questions

What does a Associate, Lead Nurture Specialist do at Pearson?

As a Associate, Lead Nurture Specialist at Pearson, you will: the Lead Nurture Specialist will support enrollment activities by contacting prospective students and families, building strong relationships through communications. They will educate families about the online program and assist them in making informed decisions regarding their education..

Why join Pearson as a Associate, Lead Nurture Specialist?

Pearson is a leading Education company.

Is the Associate, Lead Nurture Specialist position at Pearson remote?

The Associate, Lead Nurture Specialist position at Pearson is based in Baltimore, Maryland, United States. Contact the company through Clera for specific work arrangement details.

How do I apply for the Associate, Lead Nurture Specialist position at Pearson?

You can apply for the Associate, Lead Nurture Specialist position at Pearson directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about Pearson on their website.