P
Manager, Demand Generation - Field & Events
full-time•Cleveland, Hoffman Estates, Charlotte
About this role
<div class="content-intro"><p>PartsSource is the<strong> leading technology and software platform for managing mission-critical healthcare equipment</strong>. Trusted by over 5,000 US hospitals and 15,000 clinical sites, PartsSource empowers providers and service organizations to maximize clinical availability for patient care and automates the procurement of parts, services and training through a unique digital experience.</p>
<p><br>PartsSource team members are deeply committed to our mission of <strong>Ensuring Healthcare is Always On®</strong>, which is foundational to our success and growth. Our vibrant culture is built upon aligned values, shared ownership, mutual respect, and a passion for collaborating to solve complex customer problems.</p></div><p><strong>About the Job Opportunity</strong></p>
<p>The <strong>Manager, Demand Generation - Field & Events </strong>owns the field event and webinar engine that drives meetings, pipeline, and deal progression across priority go-to-market motions. This role builds and executes an integrated event calendar tied to quarterly priorities and ensures every program has clear targeting, conversion goals, and measurable ROI.</p>
<p>You will run events end-to-end—partnering closely with Sales, Product Marketing, Demand Generation, Marketing Operations, and RevOps—to turn event engagement into disciplined follow-up and pipeline creation.</p>
<p><strong>What You’ll Do</strong></p>
<p><strong>Field Event & Webinar Strategy</strong></p>
<p><em>(Marketing – Demand Generation: Campaign Planning & Execution)</em></p>
<ul>
<li>Own the field event and webinar calendar aligned to GTM priorities, ICPs, and pipeline targets</li>
<li>Build quarterly event plans by segment and motion with defined conversion outcomes</li>
<li>Maintain a detailed production roadmap including milestones, owners, and readiness criteria</li>
<li>Ensure events are prioritized based on revenue impact and sales alignment</li>
</ul>
<p><strong>Event Planning & End-to-End Execution</strong></p>
<p><em>(Marketing – Demand Generation: Campaign Planning & Execution)</em></p>
<ul>
<li>Plan and execute in-person and virtual events from concept through delivery and close-out</li>
<li>Manage vendors and agencies including AV, venues, platforms, and production partners</li>
<li>Own budgets, timelines, SOWs, and cost controls to ensure on-time, on-budget execution</li>
<li>Create repeatable briefs, checklists, and QA standards for consistent delivery</li>
</ul>
<p><strong>Sales & Product Marketing Partnership</strong></p>
<p><em>(Sales Enablement, Marketing – Product Marketing)</em></p>
<ul>
<li>Partner with Sales and Product Marketing to define target audience, messaging, offers, and success criteria</li>
<li>Coordinate speakers and content including outreach, preparation, rehearsals, and facilitation</li>
<li>Ensure each event has a clear sales motion tied to stage progression and meeting goals</li>
<li>Align talk tracks and follow-up motions to the buyer journey</li>
</ul>
<p><strong>Audience Targeting & Sales Playbooks</strong></p>
<p><em>(Marketing – Demand Generation, Sales Enablement)</em></p>
<ul>
<li>Validate attendee lists against target accounts, buying groups, and sales priorities</li>
<li>Build and maintain event and tradeshow playbooks for Sales, including meeting goals and outreach sequences</li>
<li>Coordinate onsite staffing plans, meeting logistics, and coverage models with Sales leaders</li>
<li>Ensure SLAs and follow-up expectations are clearly defined and measurable</li>
</ul>
<p><strong>Marketing Ops Integration & Lead Management</strong></p>
<p><em>(Marketing Automation, Sales Revenue Operations)</em></p>
<ul>
<li>Partner with Demand Gen and Marketing Ops on promotion plans, landing pages, email journeys, and reminders</li>
<li>Ensure campaigns are instrumented correctly with UTMs, routing rules, and taxonomy</li>
<li>Own lead capture, routing, and handoffs into CRM with clear SLAs</li>
<li>Partner with RevOps and Sales Ops to reduce friction in opportunity creation</li>
</ul>
<p><strong>Post-Event Conversion, Reporting & Optimization</strong></p>
<p><em>(Sales Revenue Operations: Performance Metrics & Reporting)</em></p>
<ul>
<li>Drive post-event conversion plans including nurture, meeting setting, and content reuse</li>
<li>Package event outputs into reusable assets with Content and Product Marketing</li>
<li>Report performance across registrations, attendance, meetings, pipeline, and ROI</li>
<li>Run retrospectives and apply learnings to improve conversion and efficiency</li>
</ul>
<p><strong>What You’ll Bring</strong></p>
<p><strong>Your Background</strong></p>
<ul>
<li>3–4+ years of experience in B2B field marketing, events, or integrated marketing programs</li>
<li>Proven ability to execute webinars and in-person events end-to-end</li>
<li>Strong cross-functional execution with Sales, Product Marketing, Demand Gen, and Marketing Ops</li>
<li>Experience with event platforms, CRM, and marketing automation tools</li>
<li>Comfort operating in a metrics-driven environment tied to pipeline outcomes</li>
</ul>
<p><strong>Preferred</strong></p>
<ul>
<li>Experience in healthcare, healthcare IT, medtech, or enterprise B2B environments</li>
<li>Experience with executive events, trade shows, and field roadshows</li>
<li>Familiarity with ABM concepts and account-based event targeting</li>
<li>Strong copy and messaging instincts for event value propositions</li>
</ul><div class="content-conclusion"><p><strong><span data-contrast="auto">Benefits & Perks</span></strong><span data-contrast="auto"> </span><span data-ccp-props="{"335551550":6,"335551620":6,"335559739":0}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="38" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Competitive compensation package with salary, incentives, company ownership/equity, and comprehensive benefits (401k match, health, college debt reduction, and more!)</span><span data-ccp-props="{"335551550":6,"335551620":6,"335559739":0}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="38" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Career and professional development through training, coaching and new experiences.</span><span data-ccp-props="{"335551550":6,"335551620":6,"335559739":0}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="38" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Hybrid culture with new & beautiful workspaces that balance flexibility, collaboration, and productivity.</span><span data-ccp-props="{"335551550":6,"335551620":6,"335559739":0}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="38" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Inclusive and diverse community of passionate professionals learning and growing together.</span><span data-ccp-props="{"335551550":6,"335551620":6,"335559739":0}"> </span></li>
</ul>
<p><span data-contrast="auto"> </span><span data-ccp-props="{"335551550":6,"335551620":6,"335559685":720,"335559739":0}"> </span></p>
<p><strong><span data-contrast="auto">Interested?</span></strong><span data-contrast="auto"> </span><span data-ccp-props="{"335551550":6,"335551620":6,"335559739":0}"> </span></p>
<p><span data-contrast="auto">We’d love to hear from you! Submit your resume and an optional cover letter explaining why you’d be a great fit.</span><span data-ccp-props="{"335551550":6,"335551620":6,"335559739":0}"> </span></p>
<p><strong>About PartsSource</strong></p>
<p>Since 2001, PartsSource has evolved into the leading technology and software platform for managing mission-critical equipment, serving over half of the U.S. hospital infrastructure. Our digital systems modernize and automate the procurement of parts, services, technical support, and training for HTM professionals to efficiently and effectively maintain their mission-critical equipment. PartsSource employs over 700 employees nationwide that committed to supporting healthcare providers and ensuring healthcare always on.</p>
<p>In 2021, Bain Capital invested in the business, further accelerating our growth and positive impact within the healthcare industry.</p>
<p style="line-height: 1;"><strong>Read more about us here:</strong></p>
<p style="line-height: 1;">· <a href="https://corporate.partssource.com/resource/mostlovedworkplaces/">PartsSource Named to Newsweek’s List of the Top 200 America’s Most Loved Workplaces for 2024 </a></p>
<p style="line-height: 1;">· <a href="https://thehealthcaretechnologyreport.com/the-top-50-healthcare-technology-companies-of-2025/">PartsSource® Named Among the Top 50 Healthcare Technology Companies of 2025 </a></p>
<p style="line-height: 1;">· <a href="https://thehealthcaretechnologyreport.com/the-top-25-healthcare-software-companies-of-2025/">PartsSource® Named Among the Top 25 Healthcare Software Companies of 2025 </a></p>
<p style="line-height: 1;">· <a href="https://thehealthcaretechnologyreport.com/the-top-25-healthcare-software-executives-of-2025/">PartsSource President and CEO Philip Settimi Named to Top 50 Healthcare Technology CEO List 2025 </a></p>
<p style="line-height: 1;">· <a href="https://corporate.partssource.com/resource/wall-street-journal-bain-capital-buys-medical-device-parts-business/">WSJ: Bain Capital Private Equity Scoops Up PartsSource</a></p>
<p> </p>
<div><strong data-olk-copy-source="MailCompose">EEO</strong></div>
<div>PartsSource, Inc., and its affiliates and subsidiaries, provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.</div>
<div> </div>
<div>This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.</div>
<p> </p>
<p>Legal authorization to work in the U.S. is required.</p>
<p> </p></div>
What you'll do
- The Manager, Demand Generation - Field & Events is responsible for owning the field event and webinar engine that drives meetings, pipeline, and deal progression. This role involves planning and executing events, managing vendors, and ensuring alignment with sales and marketing goals.
About PartsSource
RSTI is the largest multi-vendor diagnostic imaging training center in the world. Located just outside of Cleveland (in Solon, Ohio), their training center is devoted to a dynamic hands-on learning environment that when combined with an intensive classroom experience produces students and graduates that immediately make a difference when they return home. Their 75 plus, dedicated training labs (as of Q1-23 and grows weekly) have enough equipment to get each student the individual time they need to learn and retain what they have been taught. More than 15,000+ students have gone through the doors of RSTI, as the company continues to provide state-of-the-art, quality education for hospitals, service providers and in some cases, the OEM's themselves. Additionally RSTI buys and sells imaging equipment, including parts and parts service as a piece of the comprehensive package offered to each student. That web address is www.rsti-exchange.com.
Training Prerequisites: Either: electronics background from the military, a technical school diploma, a 2 year degree or a 4 year degree. All educational history must demonstrate a thorough electronics knowledge.
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Frequently Asked Questions
What does a Manager, Demand Generation - Field & Events do at PartsSource?
As a Manager, Demand Generation - Field & Events at PartsSource, you will: the Manager, Demand Generation - Field & Events is responsible for owning the field event and webinar engine that drives meetings, pipeline, and deal progression. This role involves planning and executing events, managing vendors, and ensuring alignment with sales and marketing goals..
Is the Manager, Demand Generation - Field & Events position at PartsSource remote?
The Manager, Demand Generation - Field & Events position at PartsSource is based in Cleveland, Ohio, United States and Hoffman Estates, Illinois, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Manager, Demand Generation - Field & Events position at PartsSource?
You can apply for the Manager, Demand Generation - Field & Events position at PartsSourcedirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.