Who We Are

PartnerCentric is the largest independent partnership marketing agency in the U.S. We build and manage high-performance affiliate and influencer programs for growth-focused brands across ecommerce, B2B, SaaS, CPG, and health & wellness. Our approach prioritizes transparency, strategic rigor, and the belief that human expertise paired with modern technology drives the strongest outcomes.

We are an AI-forward organization focused on brand visibility in a zero-click world, where discovery happens through AI engines, social platforms, creator content, and conversational search. We continuously evaluate and activate the channels most likely to drive qualified pipeline—from partnerships and creator collaborations to social platforms, content ecosystems, and category-specific communities. Our team moves fast, adapts quickly, and operates with a high bar for ownership and clarity.

About the Role

We are hiring a VP, Growth Marketing to build and lead PartnerCentric’s growth engine. Reporting directly to the CEO, you will oversee brand, content, demand generation, and overall marketing strategy. Your primary success metric is a steady, scalable flow of qualified demand that supports revenue growth.

You will guide how PartnerCentric shows up in the places that matter most to our buyers and determine the mix of initiatives, narratives, and programs that elevate visibility and drive qualified interest. You will clarify the company’s value proposition, strengthen message–market fit, and ensure marketing investments deliver measurable ROI. You will spearhead client engagement initiatives to turn clients into evangelists.

You will lead PartnerCentric’s evolution as a brand that is both discoverable and differentiated across influential environments—relationship-driven networks, social discovery, AI-informed search, partner ecosystems, and thought leadership platforms. Your leadership will shape how the organization engages the market and how the market perceives the organization.

A Week in the Life

As the VP, Growth Marketing, you will drive visibility, qualified demand, and channel innovation while laying the foundation for predictable pipeline contribution.

Monday:
Lead the Marketing team to review KPIs, pipeline trends, and weekly priorities. Join the leadership team to provide updates, align on decisions, and discuss emerging trends affecting visibility and demand. Set weekly goals across primary channels and initiatives.

Tuesday:
Guide the creation and distribution of high-impact content—short-form video, thought leadership, case studies, and partner stories. Use AI tools and AEO techniques to support scripting and repurposing. Review early performance signals and refine messaging and creative direction.

Wednesday:
Evaluate active marketing initiatives—paid campaigns, social content, video, partnerships, email, newsletters, and search/AI visibility. Identify opportunities to optimize spend and targeting. Sync with Sales to review demand quality and funnel progression.

Thursday:
Collaborate with the CEO and cross-functional leaders on website performance, GTM narratives, strategic priorities, and brand positioning. Oversee deeper assets such as benchmark reports, webinars, POV content, and partner initiatives. Explore opportunities in relevant communities and industry events.

Friday:
Review weekly results, insights, and budget performance. Assess effectiveness and ROI of marketing activities and recommend adjustments. Finalize next week’s priorities to maintain clarity and momentum.

Responsibilities

Growth Leadership & Demand Generation

• Lead PartnerCentric’s marketing organization across brand, content, and demand initiatives.
  
  


• Build a multi-channel growth engine that consistently attracts qualified interest aligned to ICPs.
  
  


• Develop frameworks for channel selection, budget allocation, and performance optimization.
  
  


• Ensure marketing investments support measurable revenue outcomes and strong ROI.
  
  

Brand & Content Strategy

• Lead PartnerCentric’s evolution as a brand that is both discoverable and differentiated.
  
  


• Clarify and hone PartnerCentric’s value proposition and core narratives.
  
  


• Oversee high-quality, insight-driven content that elevates authority and drives interest from clients, prospects, LLMs, and search engines.
  
  


• Create process and discipline to maintain consistency across storytelling, messaging, and brand expression.
  
  

Team Leadership & Collaboration

• Lead and develop a high-performing marketing team with clear goals and accountability.
  
  


• Partner with Sales on ICP refinement, messaging alignment, and pipeline progression.
  
  


• Collaborate with Client Services and Product/Insights to surface insights that strengthen positioning.
  
  


• Operate as a senior leader contributing to organizational planning and decision-making and being the voice of the addressable market.
  
  

Role Requirements

• 10+ years in growth marketing, demand generation, or related roles in a marketing agency, martech, or adtech.


• Credibility and proven relationship building with marketing industry thought leaders such as journalists, event managers, and analysts.


• Proven success building or scaling multi-channel demand programs tied to revenue.


• Deep expertise in AEO/SEO and a proven ability to utilize AI tools to improve productivity and quality of output.


• Demonstrated ability to lead and develop a lean, high-impact team.


• Strong analytical capability with experience managing budgets and optimizing spend.


• Skilled at clarifying value propositions and communicating them effectively.


• Creative thinker with a record of innovative approaches to reaching target audiences.


• High initiative, strong follow-through, and a solutions-oriented, entrepreneurial mindset.


• Mastery level understanding of modern discoverability across social platforms, partnerships, search, AI-informed environments, and communities.


• Proficiency with AI tools (GPT/Claude) for content, analysis, and workflow efficiency.
  
  

Key Performance Indicators (KPIs)

• Growth in qualified marketing-generated demand
  
  


• Conversion progression (MQL → SQL → Opportunity)
  
  


• Channel performance and ROI
  
  


• Budget efficiency and strong financial stewardship
  
  


• Increased visibility across key discovery environments
  
  


• Consistent pipeline contribution
  
  


• Team performance and operational execution