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Finance Manager (Copy)
full-time•India, South Africa
About this role
About the Role
Own the growth engine. With 5 million parts in our catalog, your mission is to turn our massive inventory into a high-precision customer acquisition machine. You will manage significant budgets across Search Engine Marketing and Retargeting to ensure that when a fleet manager or mechanic needs a part, they find Partao first.
What you’ll do
- Scale the machine: Manage and optimize large-scale PPC campaigns (Google/Bing) across millions of SKUs, focusing on high-intent long-tail keywords.
- Drive ROI: Own the CAC and ROAS targets. You’ll constantly test, iterate, and scale channels to drive profitable growth.
- Feed the funnel: Implement sophisticated retargeting and display strategies to bring back professional buyers who have high lifetime value.
- Analyze & Optimize: Deep-dive into the data. You’ll use GA4 and internal dashboards to identify leakages in the funnel and opportunities for conversion rate optimization (CRO).
- Collaborate on Catalog: Work closely with the Product team to ensure our 5M+ parts are correctly indexed and optimized for Shopping ads and dynamic search.
- Creative Testing: Partner with design to build and test high-performing ad creatives that resonate with the heavy machinery and B2B industrial audience.
What you’ll bring
- 4+ years of performance marketing experience: Proven track record of managing 6-figure monthly spends, ideally in e-commerce or marketplaces.
- Mastery of SEM: Expert-level knowledge of Google Ads (Search, Shopping, Performance Max) and Bing Ads.
- Data-obsessed: You are a wizard with Excel/SQL and web analytics. You make decisions based on numbers, not "vibes."
- B2B Growth Mindset: Understanding that a heavy machinery buyer has a different journey than a B2C shopper.
- Technical Literacy: Familiarity with feed management tools (e.g., Channable, Feedonomics) to handle our 5M+ part catalog.
- Bias for Action: You’re a builder who thrives in a fast-paced startup environment and can work independently.
Bonus Points
Experience in the heavy machinery, automotive, or industrial parts sector.
Experience with programmatic advertising
- Basic knowledge of SEO to help align paid and organic strategies.
- You’ve previously scaled a startup from "early traction" to "market leader."
Why this role is unique at Partao
Most marketers deal with a handful of products. At Partao, you are managing a library of 5 million parts. This isn't just about writing ads; it’s about building automated, scalable systems that connect the right part to the right buyer at the exact moment of need.
What you'll do
- Manage and optimize large-scale PPC campaigns while driving ROI through effective customer acquisition strategies. Collaborate with the product team to ensure proper catalog management and implement retargeting strategies.
About Partao
Partao, find every part for agricultural and construction machinery
Ready to join Partao?
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Frequently Asked Questions
What does a Finance Manager (Copy) do at Partao?
As a Finance Manager (Copy) at Partao, you will: manage and optimize large-scale PPC campaigns while driving ROI through effective customer acquisition strategies. Collaborate with the product team to ensure proper catalog management and implement retargeting strategies..
Is the Finance Manager (Copy) position at Partao remote?
The Finance Manager (Copy) position at Partao is based in India, India and South Africa, South Africa. Contact the company through Clera for specific work arrangement details.
How do I apply for the Finance Manager (Copy) position at Partao?
You can apply for the Finance Manager (Copy) position at Partao directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.