About this role
#WeAreParamount on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.
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Lead end‑to‑end execution of growth marketing campaigns, continuously optimizing to hit core business and acquisition goals.
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Own paid media strategy across channels, with a deep focus on customer acquisition and KPI performance.
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Partner with creative, lifecycle, product marketing, and finance teams to ensure campaigns ladder up to broader business objectives.
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Collaborate with content marketing and creative teams to prioritize assets and ensure deliverables meet platform specs.
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Leverage deep knowledge of paid media platforms (Meta, TikTok, YouTube, Google Ads, Microsoft Ads) and CTV/OTT to drive performance.
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Build and deliver performance reports and insights for leaders and cross‑functional partners.
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Maintain centralized media plans, budgets, forecasts, and reporting with accuracy and attention to detail.
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Ensure flawless campaign launches, including tracking, budget setup, and reporting.
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Partner with Analytics to evaluate performance and translate results into actionable next steps.
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Manage billing reconciliation and ensure timely partner payments.
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Stay ahead of industry trends, tools, and best practices to elevate our OTT and digital media strategy.
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Bachelor’s degree required.
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4+ years in digital media planning/buying, ideally in entertainment, streaming, or user acquisition.
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Experience in in‑house growth marketing or agency roles supporting entertainment clients.
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Proficiency with programmatic DSPs, Google Ads, paid social, CTV/OTT, and ad‑serving platforms (e.g., DCM).
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Deep knowledge of OTT/CTV advertising, including streaming and native placements.
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Experience with data visualization tools (Looker, Tableau) and the ability to turn data into strategy.
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Robust analytical and numerical acumen to help drive data into actionable marketing decisions.
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Solid knowledge of KPIs, media measurement, and attribution tools (Google Analytics, Adobe, Kochava).
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Advanced skills in Excel, PowerPoint, and Google Workspace.
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Top-notch communication skills and comfort presenting in a matrixed organization.
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Fluency in English and Spanish.
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Experience working on global teams and navigating regional nuances.
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Deep proficiency in Excel, PowerPoint, and Google Drive.
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Experience with Adobe Analytics, Google Analytics, Tableau, Looker.
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Working knowledge of SA360 / CM360.
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Working knowledge of SAP Ariba.
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Attention to detail and proactive communication style.
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Ability to thrive in a fast‑paced, evolving environment.
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Fluency in Portuguese is a plus.
Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.
ADDITIONAL INFORMATION
Hiring Salary Range: $85,000.00 - 100,000.00.
The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.
- Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here:https://www.paramount.com/careers/benefits
- Generous paid time off.
- An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
- Opportunities for both on-site and virtual engagement events.
- Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
- Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to [email protected]. Only messages left for this purpose will be returned.
Other facts
About Paramount
Paramount is a leading media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Skydance Animation, Skydance Sports, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Skydance Games, and Pluto TV, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.
What you'll do
- Lead the execution of growth marketing campaigns and optimize them to meet business goals. Collaborate with various teams to ensure campaign alignment with broader objectives.
Ready to join Paramount?
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