Paramount logo
Director, Retention Marketing, Paramount
full-timeNew York, Burbank$110k - $150k

Summary

Location

New York, Burbank

Salary

$110k - $150k

Type

full-time

Explore Jobs

About this role

#WeAreParamount on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

 
Responsibilities: 
  • Oversee the programming commitment team that encompasses developing and executing end to end subscriber journeys for key subscriber segments and across all marketing channels.
  • Partner with content programming, brand and partnership marketing leads to build segmentation strategies and define goals & priorities to drive higher content commitment. 
  • Identify new scalable audience segment opportunities that drive deeper commitment, content diversification and habitual usage.
  • Measure and report on results of marketing efforts assessing results against specific metrics and size opportunities for scale.
  • Partner with the Product team to align on roadmaps and unlock new use cases facilitating video discovery and continued commitment, including episode/series completion.
  • Partner with the CRM team to evaluate and integrate new technologies, platforms, and channels to reach and engage our audiences.

 

Basic Qualifications: 
  • 5+ years of retention marketing experience in lifecycle programs, segmentation and automation strategy.

 

Additional Qualifications:
  • Direct-to-consumer subscription and/or streaming product experience a plus.
  • Highly analytically and data-driven with the ability to surface meaningful insights from large data sets.
  • Consistent record of building, leading and developing hard-working teams.
  • Agile and fluid marketer with test and learn mentality to rapidly iterate on findings.
  • Ability to quickly learn and navigate several internal processes, procedures, as well as data and content management systems.

 

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

 

ADDITIONAL INFORMATION

 

 

Hiring Salary Range: $110,000.00 - 150,000.00. 

 

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.  The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable,  as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.  

 

What We Offer:
  • Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here:https://www.paramount.com/careers/benefits
  • Generous paid time off.
  • An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
  • Opportunities for both on-site and virtual engagement events.
  • Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
  • Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount

 

Paramount is an equal opportunity employer (EOE) including disability/vet.

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to [email protected]. Only messages left for this purpose will be returned.

Other facts

Tech stack
Retention Marketing,Lifecycle Programs,Segmentation,Automation Strategy,Analytical Skills,Data-Driven Insights,Team Leadership,Agile Marketing,Content Commitment,Audience Segmentation,CRM Integration,Video Discovery,Marketing Channels,Subscriber Journeys,Partnership Marketing,Content Diversification

About Paramount

Paramount is a leading media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Skydance Animation, Skydance Sports, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Skydance Games, and Pluto TV, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

Team size: 10,001+ employees
LinkedIn: Visit
Industry: Entertainment Providers
Founding Year: 1998

What you'll do

  • Oversee the programming commitment team to develop and execute subscriber journeys across marketing channels. Partner with various teams to build segmentation strategies and measure marketing efforts against specific metrics.

Ready to join Paramount?

Take the next step in your career journey

Frequently Asked Questions

What does Paramount pay for a Director, Retention Marketing, Paramount?

Paramount offers a competitive compensation package for the Director, Retention Marketing, Paramount role. The salary range is USD 110k - 150k per year. Apply through Clera to learn more about the full compensation details.

What does a Director, Retention Marketing, Paramount do at Paramount?

As a Director, Retention Marketing, Paramount at Paramount, you will: oversee the programming commitment team to develop and execute subscriber journeys across marketing channels. Partner with various teams to build segmentation strategies and measure marketing efforts against specific metrics..

Why join Paramount as a Director, Retention Marketing, Paramount?

Paramount is a leading Entertainment Providers company. The Director, Retention Marketing, Paramount role offers competitive compensation.

Is the Director, Retention Marketing, Paramount position at Paramount remote?

The Director, Retention Marketing, Paramount position at Paramount is based in New York, United States and Burbank, California, United States. Contact the company through Clera for specific work arrangement details.

How do I apply for the Director, Retention Marketing, Paramount position at Paramount?

You can apply for the Director, Retention Marketing, Paramount position at Paramount directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about Paramount on their website.