AI Copy Specialist
full-time•Taupō
About this role
<h4 style="text-align: center;"><span style="color: rgb(22, 145, 121);">Location: This is a remote opportunity seeking candidates residing in Southeast Florida. Ideal candidates reside in the Fort Lauderdale to Miami area. </span></h4>
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<h4>Everyone is welcome here. Each of us is unique, and that’s what makes us amazing. We believe in inclusiveness and celebrating each person’s individuality, because there’s power in bringing people with different points of view and life experiences together. That’s why we provide equal employment opportunities (EEO). All applicants are considered regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.<br><br>So, bring yourself and your best ideas; when we feel safe and comfortable being ourselves, there’s no limit to what we can achieve.</h4>
<h3><span style="color: rgb(22, 145, 121);">IN A NUTSHELL…</span></h3>
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<p>The AI Copy Specialist is responsible for producing high-quality copy across digital channels using both traditional writing skills and AI-powered content generation tools. This person creates, revises, and optimizes copy to support customer engagement, brand consistency, and regulatory compliance in the cannabis industry. They work closely with marketing, retail operations, and compliance to ensure messaging is accurate, helpful, brand-aligned, and safe under state marketing rules</p>
<p>This role is supporting our Parallel brand. Parallel is one of the largest multi-state cannabis companies in the Untied States, owning and operating in three markets: Florida (Surterra Wellness), Massachusetts (NETA), and Texas (Goodblend). If you enjoy companies that are moving fast, and constantly challenging themselves to achieve more, then Parallel is for you. We work hard, lean on each other, and are passionate about an ambitious vision … pioneering a new paradigm of what well-being can be for all people, everywhere. For more information, visit <a href="http://www.liveparallel.com">www.liveparallel.com</a>. <br><br></p>
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<h1><span style="color: rgb(22, 145, 121);">WHAT YOU WILL BE DOING</span></h1>
<ul>
<li>Write, edit, and optimize copy for emails, SMS campaigns, website content, product descriptions, in-store signage, social media captions, and blog posts.</li>
<li>Use generative AI tools (e.g., ChatGPT / GPT-5, Claude, Jasper, etc.) to expand, refine, or localize copy while maintaining brand tone and accuracy.</li>
<li>Apply prompt-writing techniques to improve output consistency and creativity.</li>
<li>Maintain and update content libraries, copy templates, and brand language glossaries.</li>
<li>Work with compliance/legal to ensure all messaging meets state cannabis advertising laws (age gating, claim restrictions, disclaimers).</li>
<li>Collaborate with CRM/e-commerce team to test subject lines, CTAs, and messaging variations.</li>
<li>Localize copy to reflect market differences between MA and FL (product offerings, promotions, regulations).</li>
<li>Monitor brand voice consistency and flag messaging that deviates.</li>
<li>Track and apply performance insights (open rate, click-through rate, conversion rate).</li>
<li>Participate in brainstorming sessions for campaigns and product launches</li>
</ul>
<h1><span style="color: rgb(22, 145, 121);">EXPERIENCE AND SKILLS YOU’LL BRING</span></h1>
<ul>
<li>
<p>Required</p>
<ul>
<li>Age 21 or over (Industry Requirement)</li>
<li>High School Diploma or equivalent (Industry Requirement)</li>
<li>Valid Government-Issued Photo ID (Industry Requirement)</li>
</ul>
<p>Preferred</p>
<ul>
<li>2–5 years of copywriting, content writing, or marketing communications experience.</li>
<li>Demonstrated experience using AI writing tools with strong manual editing ability.</li>
<li>Excellent grammar, clarity, and tone-of-voice control.</li>
<li>Ability to work fast under tight deadlines and handle multiple requests.</li>
<li>Comfort working in a regulated industry or following compliance review processes.</li>
<li>Experience in cannabis, healthcare, wellness, or CPG.</li>
<li>Familiarity with state-specific cannabis advertising restrictions.</li>
<li>Experience with email/CRM tools (Klaviyo, Braze, Salesforce MC, etc.).</li>
</ul>
</li>
</ul>
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<h1><span style="color: rgb(22, 145, 121);">PHYSICAL REQUIREMENTS</span></h1>
<ul>
<li>Travel when required</li>
<li>Able to work stationery for long periods of time</li>
</ul>
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<h1><span style="color: rgb(22, 145, 121);">YOU WILL BE SUCCESSFUL IF YOU…</span></h1>
<ul>
<li>Are self-motivated; micro-managing isn’t fun for anyone.</li>
<li>Roll your sleeves up and do the work; strategy is important, but so is getting stuff done.</li>
<li>Can work fast and be flexible; our industry is always changing.</li>
<li>Play nice with others; we collaborate with each other a lot.</li>
<li>Think creatively; sometimes, the “traditional” solution isn’t the best one.</li>
</ul>
<h1><span style="color: rgb(22, 145, 121);">WHAT YOU GET</span></h1>
<ul>
<li>Employee discount</li>
<li>Consistent, reliable benefits; Full medical/vision/dental, 401k with possibility of a company match, access to company-sponsored well-being programs.</li>
<li>Balance and flexibility; paid time off, paid parental leave, flexible work arrangements.</li>
<li>Tuition Reimbursement Programs</li>
<li>Pet Insurance</li>
</ul>
<p><strong><u>PARALLEL IS UNITED BY OUR VISION, Mission, & Values</u></strong></p>
<p><strong>Our Vision</strong> – why we exist – is to pioneer well-being and improve the quality of life for humanity through the benefits of cannabinoids.</p>
<p><strong>Our Mission</strong> – how we will do this – is to build a leading, global well-being company through the best talent, our values, trusted and recognized brands, science and technology-based innovation, and a relentless focus on execution and continuous improvement.</p>
<p><strong>Our Values – </strong>Integrity | Collaboration | Alignment | Intentionality | Accountability | Agility</p>
<p><em>We are an Equal Opportunity Employer. We embrace and encourage our employees’ differences in age, color, disability, ethnicity, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socioeconomic status, veteran status, and other characteristics that make our employees unique.</em></p>
<h1><span style="color: rgb(22, 145, 121);">Disclaimer</span></h1>
<p>Parallel reserves the right to change or assign other duties to this job description. Your employment with Parallel is a voluntary one and is subject to termination by you or Parallel at will, with or without cause, and with or without notice, at any time. Nothing in this document shall be interpreted to be in conflict with or to eliminate or modify in any way the employment-at-will status of Parallel associates.</p>
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What you'll do
- The AI Copy Specialist is responsible for producing high-quality copy across digital channels using traditional writing skills and AI-powered content generation tools. They collaborate with various teams to ensure messaging is accurate, brand-aligned, and compliant with regulations.
About Parallel
Humans across the globe and of all walks of life want to live at their personal best, and are seeking more natural alternatives to feeling their best and getting the most out of life. Today, they are discovering the answer through natural cannabinoid products. At the same time, science and technology are unlocking the future potential of cannabinoids. We believe that cannabinoids, when used responsibly, have the power to enhance the full spectrum of well-being and to help us live healthier and happier lives. Parallel is improving the well-being of our consumers today through our proprietary, innovative brands, while planting seeds for the future through our robust innovation and high bar for business standards.
We meet our consumers’ needs wherever they are on their path to improve their health and happiness because our brands cover the full spectrum of well-being. We are beside them whether they need recovery, relief, rest, or even revelry.
To live their physical, mental and emotional best, they have to live intentionally. When they do so, they seek the best products and intertwine them in their life. We are committed to helping our consumers follow their own path to living intentionally and being their best every day through our portfolio of brands and products. Across our diverse portfolio of trusted and proprietary brands, we provide innovative cannabinoid products designed to work in parallel to multi-faceted nature of everyday human well-being with the highest degree of uncompromising quality, safety, consistency and efficacy.
Parallel Promise: Inspired by Nature, Optimized by Science
We will improve our consumers well-being and quality of life through our natural cannabinoid products today, while at the same time we will continue to innovate through science, technology and R&D to bring them unparalleled products that will transform how they live their best tomorrow.
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Frequently Asked Questions
What does a AI Copy Specialist do at Parallel?
As a AI Copy Specialist at Parallel, you will: the AI Copy Specialist is responsible for producing high-quality copy across digital channels using traditional writing skills and AI-powered content generation tools. They collaborate with various teams to ensure messaging is accurate, brand-aligned, and compliant with regulations..
Is the AI Copy Specialist position at Parallel remote?
The AI Copy Specialist position at Parallel is based in Taupō, Waikato, New Zealand. Contact the company through Clera for specific work arrangement details.
How do I apply for the AI Copy Specialist position at Parallel?
You can apply for the AI Copy Specialist position at Paralleldirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.